Journalism in the world of social networks
-
date post
21-Oct-2014 -
Category
Business
-
view
649 -
download
3
description
Transcript of Journalism in the world of social networks
![Page 1: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/1.jpg)
Sherbeam WrightAndaCommunic
ations
Journalism in the world of Social Networks
![Page 2: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/2.jpg)
Journalism yesterday
The old journalism Byline Column Exclusive Pushing the envelope Top down Publication brand - Other journalists
- Other news sources- Circumstances
![Page 3: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/3.jpg)
The Game Changers
![Page 4: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/4.jpg)
Journalism in Context of Social Media
The new journalism News via social media Online personalities Thought leaders / SMEs Mobile 24/7
- Other journalists AND bloggers
- Short attention spans- Time
![Page 5: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/5.jpg)
Convergence
Journalists have to think like PR people
AND
PR people have to demonstrate SME value
![Page 6: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/6.jpg)
5 Key Actions
Develop Your Brand Identify Your Audience Follow the Leader Think Beyond the Byline…
![Page 7: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/7.jpg)
1. Develop Your Brand
Q: How do you as a journalist,
photographer, broadcaster or editor
want to be seen?
![Page 8: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/8.jpg)
![Page 9: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/9.jpg)
A personal identity that stimulates
precise, meaningful perceptions
in its audience about the
values and qualities
of a person.
Personal Brand
![Page 10: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/10.jpg)
Journalists
When watching Rachel, you know what you can expect.
Rachel Maddow
Rachel Maddow Show, MSNBC
![Page 11: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/11.jpg)
2. Identify Your Audience
Particular ethnic group Specific age range Language LGBT
Socially conscious / progressive
Opinion leaders Technologically astute
Q: Who do you want to reach?
By targeting the ‘general population’ you may miss a sizable audience.
![Page 12: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/12.jpg)
Audiences
Readers / viewers / users ≠ homogeneous
Internet = conglomeration of niches
![Page 13: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/13.jpg)
3. Follow the Leader
Identify and reach out to prominent online personalities / influencers
Position Yourself Build credibility Speed adoption Increase readership, viewership and
visibility
![Page 14: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/14.jpg)
InfluencersDerrick Ashong
The Derrick Ashong Experience, Oprah Radio
• Ordained by Oprah• Facebook page: 3,385• Twitter followers: 5,196• Moving from social media
to socially meaningful media.
“… a mash-up of politics, pop-culture, social media, music and the arts, informed by Derrick’s experiences and travels across the globe.”
![Page 15: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/15.jpg)
“Social media” channels are important tools
for building your online presence and
supporting your brand.
Remember - Social media tools are a means to an end!
4. Think Beyond the Byline
![Page 16: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/16.jpg)
Tools for Extending Your Reach
(Networker)
Blog
(Illustrator)
(Connector)
(Fan Aggregator)
![Page 17: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/17.jpg)
5. …It’s About Connecting
Most importantly, remember that social media is about connecting – with family, friends, colleagues and complete strangers.
Connecting successfully requires: Trust Interactive / two-way dialogue Common interests
You’ll find more interesting story ideas, increase your ability
to reach out and build an audience when you share
great content and provide room to connect.
![Page 18: Journalism in the world of social networks](https://reader033.fdocuments.in/reader033/viewer/2022042623/54478c77afaf9f55178b4aa5/html5/thumbnails/18.jpg)
For more information or to consult with AndaCommunications contact
AndaCommunic
ations
Contact Us!