Journalism and the Future of Mobile
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Journalism and the Future of Mobile
Jason GrigsbySlides: slideshare.net/grigs@grigs • [email protected] • mobileportand.com
http://www.flickr.com/photos/whiteafrican/2953564034/
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http://commons.wikimedia.org/wiki/File:UO_Allen_West.jpg
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http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/604/ctl/ReadCustom%20Default/Default.aspx
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http://www.guardian.co.uk/media/2010/aug/05/ipad-rupert-murdoch-apple-newscorp
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http://www.flickr.com/photos/plunkmasterknows/357836855/
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Mobile is the most important technology since the printing press.
communication
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
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Mobile is the most important technology since the printing press.
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
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Mobile is Disruptive Technology
http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
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4.6BillionMobile phone for >1/2 the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
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4.6 Billion in Perspective
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
0
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0.85B 0.95B1.2B 1.2B 1.3B 1.4B 1.5B
4B
Cars PCsLandlines
EmailInternet
TVsCredit Cards
Mobile
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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http://www.opera.com/media/smw/
Opera Mini Traffic IncreasesUsage up 200% year-over-year
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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16
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
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iPhone Only Part of World Wide Market
6%
15%
17%
26%
37%
Symbian Android iPhone RIM Others
Android 26%, iPhone 17% in Q3 2010http://www.gartner.com/it/page.jsp?id=1466313
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U.S. Smartphone Subscribers
http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
5%11%
26%
25%
34%
RIM iPhone Android Windows Palm
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Why compare mobile to the PC market?
http://www.flickr.com/photos/mesq/413104380/sizes/o/
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Why Do We Assume There Will Be a Winner?http://www.flickr.com/photos/jsymmetry/166749290/
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http://www.flickr.com/photos/fxp/2374147405/sizes/l/
Do Apps Create Platform Lock-in?
If you've bought $200 worth of applications for your smartphone, you're much less likely to switch to a different model in the future.
In short, high spending on smartphone apps ensures long-term platform loyalty.
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App Cost
Twitter for iPhone Free
Reeder $2.99
Instapaper $4.99
Facebook Free
1Password $9.99
Total $17.97
Do Apps REALLY Create Platform Lock-in?
Switching Costs are Lower
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Are App Stores Essential to a Platform’s Success?
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http://www.techpaparazzi.com/wp-content/uploads/2010/07/apps.jpg
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http://www.flickr.com/photos/wolfgangstaudt/2174481713/sizes/l/
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Know Your Demographics
Blackberry has
40%global enterprisemobile market.
Emerging markets
80%of worldwideMMS traffic.
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http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf
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Unlimited Voice, Text and Web for $40/mo.
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Source: http://bit.ly/dlpGt8
Know Your Geography
Blackberry has
37%Latin America
smartphone market.
Sharp sells
80%of its phones in
Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.Blackberry Messenger is Addictive. Network Effects.
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SMS Dominance
ITU Reports
200ktext messages sent
every second.
Teens send & receive
3339texts a month—more
than 100 per day.
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2007 SMS Revenue: 100 billion
•Box Office•DVD Sales & Rentals•Music Industry•Video Games
CombinedFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
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BMW Turned $70k MMS into $45M Revenue
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Find a single report that doesn’t showexponential growth for mobile web.
CHALLENGE:
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14%
1%4%
14%
20%
47%
SymbianBlackberryiPhoneAndroidWebOSWindows/Others
2009 Smartphone Market Share (Gartner)
Phones currently shipping or projected to ship using WebKit in blue (85%).
WebKit & HTML5: Dominant Mobile Platform
By contrast, 10 smartphone operating systems.
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Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.—Kevin Nakao, Chief Operating Officer, Whitepages.com
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
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iPhone App Generated $400M in 2009
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Second App for Most Avid Deal Hunters
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Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/
But it’s not just about making money.
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20% of the Kenyan GDP transits a mobile
phone today...Meanwhile M-Pesa the biggest
mobile banking service in Kenya has projected
that 25% of the Kenyan GDP will transit a
mobile phone before the end of 2010.
http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave-stories-in-mobile-services-and-apps.html
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I believe developing countries have more in
common with the most advanced mobile
markets than the United States does.
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Mobile’s Eight Unique Abilities
http://bit.ly/b3oUtH | http://bit.ly/92TYAR
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http://www.flickr.com/photos/fchouse/2829381653/
PERSONAL
63% do not share phone
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PERMANENTLY CARRIED
~50% of US admit to sleeping with phone
http://www.flickr.com/photos/kk/3615287378/
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ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
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BUILT-IN PAYMENT CHANNEL
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CREATIVE IMPULSE
http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
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http://www.flickr.com/photos/memotions/259656126/
ACCURATE MEASUREMENT
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http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT
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100 million people actively using Facebook from their mobile devices
http://blog.facebook.com/blog.php?post=297879717130
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AUGMENTED REALITY
http://issuu.com/mkparsley/docs/ikea
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Ambient Location Apps and Geoloqi334 NW 11th Ave • mobileportland.com
Next Monday, Jan 24th, 6 pm