Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207
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Transcript of Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207
Journalism 285Mondays and Wednesdays
8:10 a.m. - 11 a.m., Room 26-207
Course Info:
http://cpj285.wordpress.com
Dave SchermerLecturer
Quiz
• 4 multiple choice questions based on readings
• You can take it between 8:05 and 8:15 a.m.
• To begin, log in to Blackboard, click “Assignments,” then click on the quiz.
What is a Multimedia Story?• Combination of media: video, audio,
photo, text, graphics• Non-linear• Complimentary, not redundant• Not repurposed content (
goo.gl/kZjqV)• Provides Context: background,
related stories, where it fits in• Multi-dimensional: Good visuals,
explainers, compelling interviews
Assignment 1 DiscussionPick your favorite of the sites you explored1. What multimedia features were used?2. Which feature had the biggest impact on
you and why?3. Which feature was the most visually
compelling and why?4. Which feature was the least effective
and how would you improve it?5. What feature would you most like to use
on your own project and why?
Picking the Right MediumPicking the Right Medium
““The medium is the message.”The medium is the message.”
--Marshall McLuhan--Marshall McLuhan Canadian Communication TheoristCanadian Communication Theorist 19641964
Video• Action (tanker explosion)
• Showcasing Personality• Take people to the scene• Crime Scenes• Show and Tell• Kids and Animals• Raw Video (student arrested)
Photos• Stop Time (Beirut)
• Tell a story (Clark)
• Evoke emotion (WTC flag)
• Make people real (Iraq soldier)
• Before and After (tsunami)
Audio• Showcase personality• Captures emotion: tone, pauses• “Natural Sound” sets atmosphere• Less intrusive than video• Combine with photos for a slideshow
Graphics, Maps & Data• Visualize complex info• Infographics (Facebook changes)
• Timelines (Bachman) • Interactive maps (Vegas casinos)
• Go where people can’t go
Text• Background• FAQs• Analysis• Breaking news• Links to resources• Links to related stories
Writing for the WebWriting for the Web
The F Pattern
• People won’t read thoroughly• First two paragraphs most important• First two words of each paragraph,
subhead or bullet point are key
Writing for the Web• Concise, Scannable, Objective• Get right to the point; don’t bury the lead• Short sentences and paragraphs• Don’t be wordy; one idea per sentence• Break up long text blocks with subheads,
bullets and pull quotes• Lively and conversationa• Style is between newspaper and TV
Writing for the Web• Active not passive: – WRONG: The bill was signed by the governor.– RIGHT: The governor signed the bill.
• Avoid unnecessary clauses:– WRONG: The kids who are in first grade are
learning subtraction.– RIGHT: The first graders are learning
subtraction.
• Say it out loud • Perfect spelling, punctuation and
grammar
Assignment 2 Due 10/3
“ABOUT” PAGE• Who is writing this blog?• What is it about?
“RESOURCE” PAGE• Links to 8-10 websites related to
your topic
EXAMPLE
PAGES VS. POSTS
Really Simple Syndication
1. Set up an RSS reader2. Search for feeds related to your
beat3. Add 8-10 feeds to your reader
LAB
LAB: Google News Alerts
1. Search Google News for keywords related to your beat
2. Create at least 4 email alerts3. OR add them to Google Reader
Equipment• Video camera most versatile • External microphone highly recommended
OPTIONS• Use your own• CPTV Video Cameras• Media Distribution Services (MDS)– Building 2, room 9 or building 10, room 125– Keep up to 5 days at no charge (weekend = 1
day)– Late fee: $15/day
For Next Class• Blog Post 1– Email to my by start of next class– Do not make changes after submitted
• Readings
Reminders• Buy JournalismNext (1st reading
assignment due 10/3)• Assignment 2: About page and
Resources page, due 10/3
LAB
1. Set up 8-10 RSS feeds2. Set up at least 4 Google alerts3. Work on Blog Post 14. Work on Assignment 2