Journal of Tourism Vol II nr 2 - WordPress.com · 2013-01-13 · Journal of Tourism Challenges and...
Transcript of Journal of Tourism Vol II nr 2 - WordPress.com · 2013-01-13 · Journal of Tourism Challenges and...
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Journal of Tourism Challenges and Trends
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Mihaela DinuEditor-in-chief
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Journal of Tourism Challenges and Trends
CONTENTS
77 \L'!,%D0D>*%!5*K0*H*%.0%'!DH!.!BD$0).*0!\D$&*2>!,1'0)2+!\L'!a.2'!DH
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85
Journal of Tourism Challenges and Trends
Sport events such as Commonwealth Games 2010 vary in the role they canplay in destination branding �‘India�’. There are numerous events, competitionsand tournaments, that serve as attractions for tourist, but that have littlerelevance to the India as a destination�’s brand. The Indian destination marketermust decide what role Commonwealth Games 2010 should play, and mustthen construct a marketing strategy that will use Commonwealth Games 2010in a manner that is appropriate to its role. Figure 1 shows a flow chart to serveas a guide for deciding the appropriate role for Commonwealth Games 2010in branding the destination.
In a nut shell Commonwealth Games 2010 shall deliver India�’s culture andattractions; lengthen the life cycle of India as a destination and the long termimpact on tourism will be, when participants and spectators visit India again toexplore it more.
Fig. 2. Flow Chart for Identifying the Role for Commonwealth Games 2010 inDestination Branding.
Source: Adapted from Chalip and Costa (2005, 230).
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Editorial Board
has participated in congresses, conferences and seminars in Romania, Thailand,Ukraine, Republic of Moldova, Croatia, Switzerland, Germany, the Netherlands, Italy,and in the United States. She received the Fulbright award twice in the last 5 years.E-mail: [email protected]
Editing Team:
ªerban Dragomirescu, senior researcher, Institute of Geography of the RomanianAcademy, was involved in the organisation of the first five symposia devoted to theGeography of Tourism (1968-1976), organized by the Institute of Geography incooperation with the Ministry of Tourism. In the last two decades, he devoted hisactivity to the standardization of geographical names at national and internationallevel. Dragomirescu is member of the United Nations Group of Experts forGeographical Names (GENUNG). In 2008 he was elected honour member of Societede Geographie de Paris. Recently, he surveyed the issue of Romanian version of theReader�’s Digest World Geographycal Atlas.
Olivia Mariana Radu is a graduate of Geography of Tourism, University of Bucharest.She is involved in teaching activities on ecotourism, rural tourism, agrotourism, andthe geography of tourism. Her interest in tourism is emphasized by the national andinternational research programs she has been a member of, as well her involvementin various activities of rural tourism, spa tourism, ecotourism, hotel management,concept and branding in tourism.
Elena Vãduva is an active researcher in the field of engineering. After graduatingthe Faculty of Electric Engineering, �“Valachia�” University, Târgoviºte, she enrolledas a PhD student. During the years, she was a part of the organizing committees ofseveral national and international conferences, seminars and workshops. Being awell organized person, Elena graduated courses of Project Management, QualityManagement and Training Domestic Auditors in the field of Information SecurityManagement.
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Journal of Tourism Challenges and Trends
Evaluation and acceptance
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Editorial Board
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