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Journ Basics 2
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BEFORE & AFTER WE GO TO PRINTSPUM Campus Journalism 2011Sherbet Katigbak-Manalili
BEFORE WE GOT TO PRINT
Editorial planning
LET’S GO ONLINE
Blog and digital
publishing
WHAT WE WANT YOU TO ACHIEVE
EXECUTE WELL
PLAN WELL
What do I want my paper to ACHIEVE?
In a few words, honestly share:• what you LIKE about your school paper• what you DON’T LIKE about your school paper• what you WISH your school paper to be
ACTIVITY 1
inform
educate
entertain inspire
act
Know your READERS
The Sponge
The Skimmer
The First Sentence FireballKINDS OF READERS
HEALTHY FULL COURSE MEAL
Your magazine is like a
VARIETY
Q&A
Special Feature
Feature
Short Profile
Bits
Cover Story
Side Story
How-to’s
Reviews
Showcase
Photo spreads
EDITORIAL PLANNING
0What’s hot?
0WIIFM?
PAGINATION/FLATPLAN
0Bear in mind the “full course meal”0What will I serve first?0What would taste
better with the other?
EDITORIAL ELEMENTS
45-Minute Workshop
• Work in editorial teams• Create the editorial line-up of The Paulinian• 36 pages including cover• Apply the “full course meal” and “hanjeongsik”• Paginate
• Be creativePresentation
0http://issuu.com/youngstownstate/docs/ysu_summer_2010_alumni_mag
0http://issuu.com/office.communications/docs/circle_spring_2010
0http://www.issuu.com/unc_charlotte/docs/uncc-magazine-q32010-4
WHAT’S A BLOG?A personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.
Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.
In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.
Blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.
According to blogger.com
BENEFITS OF BLOGGING
0 Search engine marketing0 Direct communications0 Brand building0 Competitive differentiation0 Relational marketing0 Exploit the niches0 Media and public relations0 Position you as an expert0 Reputation management0 Low cost
TYPES OF BLOGS
0Personal0Corporate and organizational0By genre
0 Political0 Travelogs0 Fashion
0By media type0 vlog0 Photoblog0 tumblelogs
EFFECTIVE BLOGGERS ARE
1. Prolific2. Concise3. Analytical4. Lifelong learners5. Focused and consistent6. Planners 7. Persistent8. Self-starters
ACTIVITY
• Create an account using Wordpress• Start a blog• What interests me?• Of the things that interest me, what do I want to share?
• Can be a “student diary”
issuu.com
Thank you!Apply what you have learned.I’m just an email
(and FB) away.