Joshua Auger Business Marketing Consultant jauger@nhmagazine 603-413-5144
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New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication Joshua Auger Business Marketing Consultant [email protected] 603-413-5144
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Joshua Auger Business Marketing Consultant [email protected] 603-413-5144. New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication. Introducing. McLEAN COMMUNICATIONS. Custom. Yankee Publishing, Inc. Who is. - PowerPoint PPT Presentation
Transcript of Joshua Auger Business Marketing Consultant jauger@nhmagazine 603-413-5144
New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication
Joshua AugerBusiness Marketing Consultant
Custom
Yankee Publishing, Inc.
Introducing
For more than 15 years, McLean Communications publications have embraced the best of what the state of New Hampshire has to offer. It is our mission to help readers understand what is unique about the NH experience and help enhance their identities as residents, homeowners, parents and business owners.
Custom
Who is
Yankee Publishing, Inc.
New Hampshire MagazineEmbracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast
Products of
New Hampshire HOMEArchitectural, interior and landscape design inspiration and ideas—from historic to contemporary—for high-end New Hampshire homeowners.
THE SQUAREA new magazine celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit. New Hampshire
Business ReviewAuthoritative and in-depth news coverage of the sectors that comprise New Hampshire’s vibrant business community.
Parenting New HampshireSource of information and resources for families in the Granite State.
Yankee Publishing, Inc.
Subject matter: Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast, including what makes NH special, eating out, shopping, day tripping, outdoor adventures, health and legal matters, home improvement and topics for Seniors.
Products: New Hampshire Magazine (12x): 110,000 readers (20,000 paid
subscribers, 6,000 newsstand, audited pass-along)New Hampshire Magazine—Bride (2x): 12,000 readers (newsstand plus
complimentary by mail to registered brides and at bridal events and salons)Annual Guides: Destination NH, Healthcare Guide, Holiday Gift Guide,
Independent School GuideeNewsletters: Cuisine eBuzz (monthly to 11,000 subscribers) and
NH Magazine eNewsletter (monthly to 18,000 subscribers)NHmagazine.com: 200,000 page views/monthAwards Events: Best of NH, Top Doctors, Top Dentists, Top Lawyers
Reader demographics:Average net worth of paid subscribers: $950,00069% are women, 79% are married—most share their issue with a spouseTwo out of three work in professional or managerial positionsReadership: 84% take action by responding to ads, listings, and travel suggestions
Who is
Yankee Publishing, Inc.
Who reads
69% of readersare female
Readers spend an average of
$220 each month dining out
Readers have a net worth of
$1 Million
1 houris spent readingeach issue on average
4.1people readeach issue
3 out of 4Readers stayed overnight in a New Hampshire hotel, motel or inn
63%use New Hampshire
Magazine for travel and entertainment plans
91%Reference “Things to Do”
on nhmagazine.com for New Hampshire events
70%Readers visit a website after reading an issue
Halfof the working
households contain top or
mid-level managers
Source: 2014 CVC Audit & 2014 Accelera Readership Study
Yankee Publishing, Inc.
Subject matter: Architectural, interior and landscape design inspiration and ideas--fromhistoric to contemporary—for high-end New Hampshire homeowners.Topics include renovation, design and architecture projects profiles, howto buy, gardens and cooking.
Products: New Hampshire Home Magazine (6x): 55,000 readers
(6,000 paid subscribers, members of the American Institute ofArchitects, American Society of Interior Designers, and HomeBuilders & Remodelers Assn. of NH, newsstand (400 locations),audited pass-along, bonus distribution at home shows, kitchentours, home and garden events)
Awards Event: New Hampshire Home Design AwardseNewsletters: NH Home (bi-monthly to ??? subscribers)nhhomemagazine.com: 7,000 page views/month
Reader demographics:Average net worth of paid subscribers: $750,000More than 50% have a construction project planned in the next 12 monthsAverage Readership: one hour-plus per copy with each issue referenced more than 3xAd Readership: 81% are interested in the ads, 71% take an action in response to ads
Yankee Publishing, Inc.
Who is
Who reads
73% of readersare female
1.25 hoursare spent readingeach issue on average
FOURpeople readeach issue
Two-thirdsof readers have taken a product or store follow-up action after reading an issue
Typical home values average nearly
$500,000Source: 2014 CVC Audit & 2014 Accelera Readership Study
Yankee Publishing, Inc.
Readers have an average remodeling budget of
$44,000
43% of readers
own homes larger than 2,500 sq. ft.
31% of readers own vacation homes
56%of readers have owned their home for 10 years or less
60% of readershave a 4-yearBachelors’ degree or more
Subject matter: Business decision-makers turn to NHBR for authoritative and in-depth news coverage of the sectors that comprise New Hampshire’s vibrant business community, ranging from real estate and construction, technology, financial services and hospitality.
Products: New Hampshire Business Review (26x): 50,000 readers (12,500 paid and requested
subscribers)Annual Guides: Meeting and Convention Planner, Business Services Guide and Book
of ListseNewsletters: Daily News Browser (daily to 7,200 subscribers) and Real Estate and
Construction News Roundup (weekly to 6,600 subscribers)NHBR.com: 50,000+ page views/monthAward Events: Outstanding Women in Business, Best of Business, Financial
Executive of the Year and Business Excellence Awards
Demographics: Readers: 50,000Average household income: $155,000+Average age: 55 Average net worth: $1,000,00059% of our readers are male and 41% are femaleYankee Publishing, Inc.
Who is
Who reads 59%
of readersare male and
41% are female
Readers spend an average of
25 minutesReading each issue of NHBR
HALFVisit NHBR.com and
3 out of 4Subscribe to the Daily News Browser
41% Found new client or customer leads
78%of readers are mid-level executives or higher
Readers dine out more than
five times each month
Source: 2014 CVC Audit & 2014 Accelera Readership StudyYankee Publishing, Inc.
Readers have an average household net worth of nearly
$1 million
The average income of New Hampshire Business readers is
$155,000.00
75%Have the authority to purchase for their business or employer
Half read NHBR at home
Subject matter: Premier source of information and resources for families in the Granite State. Features editorial content from the state’s respected experts on a variety of topics, from education to healthcare, activities, technology and more.
Products: Parenting NH (12x): 55,000 readers (22,500 distribution)Annual Guides: Family Resource Book, Stepping Stones and NEXTeNewsletters: Parenting NH e-newsletter (weekly to 4,200 subscribers)Parentingnh.com: 20,000+ page views/monthEvents: Summer Camp Fairs, Family Fun Fair and Perspectives on Autism
Demographics: Readers: 55,000 Average household income: $70,000+ Average age: 34 88% of our readers are female 74% are the primary shopper for their household
Who is
Yankee Publishing, Inc.
Who reads 1 houris spent readingeach issue on average
2.6people readeach issue
3 out of 4Readers stayed overnight in a New Hampshire hotel, motel or inn 91%
Reference “Things to Do” online for New Hampshire events.
Halfof the working
households contain top or
mid-level managers
Source: 2014 CVC Audit & 2014 Accelera Readership Study
Yankee Publishing, Inc.
is coming…What is The Square? A new magazine celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit.
Who is The Square?The Square is created by and about the people behind the arts, culture and lifestyle of this unique Seacoast community, including writers, photographers, artists, community leaders, entertainers and philanthropists.
Where is The Square?You’ll find The Square this October in your favorite hangouts, hotels and hot spots—from Market Square to Dover, Exeter to North Hampton, Kittery and beyond—where you can pick it up and bring it home, share it and savor it. New Hampshire Magazine and New Hampshire Home Magazine subscribers in the Seacoast region will receive The Square as a bonus with their paid subscription.
Yankee Publishing, Inc.
• Chamber of Commerce Publications: Lakes Region, Manchester, Nashua, Merrimack
• Liquor Commission Publications: New Hampshire, Vermont, Maine
• Myopia Polo Club Publication• NH Golf Association Publication: New Hampshire
Golf• NH Home Builders & Remodelers Association
Publication: Granite State Builder
Yankee Publishing, Inc.
Yep, we do custom publishing
New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication
THANK YOU!Joshua Auger
Business Marketing [email protected]
603-413-5144
