Josh hedrick resume redux march 2012 v1
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Josh Hedrick Email [email protected] LinkedIn http://www.linkedin.com/in/joshhedrick Twitter @jmhedrick Phone (205) 910-5674 Permanent Address 1040 Huff Road NE apt. #1323, Atlanta, GA EDUCATION Bachelor of Arts in Communication and Information Sciences The University of Alabama [Aug. 2006—Dec. 2010] Major: Public Relations Minor: Spanish WORK HISTORY New Media Specialist, Habitat for Humanity International [Sept. 2011—Feb. 2012] • Developed and implemented a strategic online marketing plan designed to increase readership and subscriptions to Habitat World, HFHI's flagship publication • Designed a comprehensive editorial calendar and drafted content/posts for HFHI social networking channels • Monitored social media marketing efforts; analyzed and interpreted outcomes using data collected through Google Analytics, Facebook Insights, Radian6 and other 3rd party monitoring/measurement services • Constructed a framework of key performance indicators that translated social media metrics and raw data into relevant, actionable reports for senior managers Intern, Digital Practice, Fleishman-Hillard [June 2011—July 2011] • Conducted comprehensive competitive audits of digital properties and online strategy for clients in such industries as natural resources/mining, manufacturing and food services. • Contributed to the planning, strategy and development of deliverables for new business proposals Contract Assistant Account Executive/Community Manager, DavisDenny Advertising [April 2011—May 2011] • Oversaw social media community management for a leading national movie theater chain, which included content development, creation of online editorial calendars and social media strategy planning • Created, assembled and distributed press kits to targeted media outlets across the country • Developed strategy, tactics and events schedule for an awareness campaign for the opening of new movie theaters; and managed “Street Teams” tasked with generating buzz in target communities Assistant Community Manager, Community Engagement Team, The Crimson White [May 2010—Dec. 2010] Twitter.com/TheCrimsonWhite; facebook.com/TheCrimsonWhite • Created a sustained dialogue between The Crimson White and 350+ student organizations by providing them with informational documents, how-to guides and a FAQ sheet outlining new processes for two-way communication • Expanded The Crimson White’s Facebook fan base by 384% and earned a 5th place national ranking among college newspapers on Facebook • Executed a digital strategy that realized an increase in Twitter followers by 757%, more than 15,000 YouTube views and a Klout score of 54 over a 4 month period Communications Intern, Hare Communications [May 2010—Aug. 2010] • Conducted intensive market and industry research to construct backgrounders and info sheets for internal use • Wrote informational briefs and bio sheets for local media outlets in advance of client appearances • Developed actionable new media strategies and communications plans for clients Public Relations Coordinator, U. of Alabama Community Service Center (CSC) [Sept. 2009—May 2010] • Wrote news releases, advisories and PSAs for all CSC events, projects and service trips, generating dozens of placements in 14 media outlets in West Alabama • Coordinated volunteer recruitment drives and initiatives with individual CSC staff and project leaders • Created promotional fliers, brochures and info packets that drove participation in individual projects and general awareness of the Center Communications Intern, DCH Health System [May 2009—Sept. 2009] • Assisted in the creation of a social media policy for DCH employees • Wrote articles for internal newsletters and external publications
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Transcript of Josh hedrick resume redux march 2012 v1
Josh Hedrick
Email [email protected] LinkedIn http://www.linkedin.com/in/joshhedrick Twitter @jmhedrick
Phone (205) 910-5674 Permanent Address 1040 Huff Road NE apt. #1323, Atlanta, GA EDUCATION Bachelor of Arts in Communication and Information Sciences The University of Alabama [Aug. 2006—Dec. 2010] Major: Public Relations Minor: Spanish WORK HISTORY New Media Specialist, Habitat for Humanity International [Sept. 2011—Feb. 2012]
• Developed and implemented a strategic online marketing plan designed to increase readership and subscriptions to Habitat World, HFHI's flagship publication
• Designed a comprehensive editorial calendar and drafted content/posts for HFHI social networking channels • Monitored social media marketing efforts; analyzed and interpreted outcomes using data collected through Google
Analytics, Facebook Insights, Radian6 and other 3rd party monitoring/measurement services • Constructed a framework of key performance indicators that translated social media metrics and raw data into
relevant, actionable reports for senior managers Intern, Digital Practice, Fleishman-Hillard [June 2011—July 2011]
• Conducted comprehensive competitive audits of digital properties and online strategy for clients in such industries as natural resources/mining, manufacturing and food services.
• Contributed to the planning, strategy and development of deliverables for new business proposals Contract Assistant Account Executive/Community Manager, DavisDenny Advertising [April 2011—May 2011]
• Oversaw social media community management for a leading national movie theater chain, which included content development, creation of online editorial calendars and social media strategy planning
• Created, assembled and distributed press kits to targeted media outlets across the country • Developed strategy, tactics and events schedule for an awareness campaign for the opening of new movie theaters;
and managed “Street Teams” tasked with generating buzz in target communities Assistant Community Manager, Community Engagement Team, The Crimson White [May 2010—Dec. 2010] Twitter.com/TheCrimsonWhite; facebook.com/TheCrimsonWhite
• Created a sustained dialogue between The Crimson White and 350+ student organizations by providing them with informational documents, how-to guides and a FAQ sheet outlining new processes for two-way communication
• Expanded The Crimson White’s Facebook fan base by 384% and earned a 5th place national ranking among college newspapers on Facebook
• Executed a digital strategy that realized an increase in Twitter followers by 757%, more than 15,000 YouTube views and a Klout score of 54 over a 4 month period
Communications Intern, Hare Communications [May 2010—Aug. 2010]
• Conducted intensive market and industry research to construct backgrounders and info sheets for internal use • Wrote informational briefs and bio sheets for local media outlets in advance of client appearances • Developed actionable new media strategies and communications plans for clients
Public Relations Coordinator, U. of Alabama Community Service Center (CSC) [Sept. 2009—May 2010]
• Wrote news releases, advisories and PSAs for all CSC events, projects and service trips, generating dozens of placements in 14 media outlets in West Alabama
• Coordinated volunteer recruitment drives and initiatives with individual CSC staff and project leaders • Created promotional fliers, brochures and info packets that drove participation in individual projects and general
awareness of the Center Communications Intern, DCH Health System [May 2009—Sept. 2009]
• Assisted in the creation of a social media policy for DCH employees • Wrote articles for internal newsletters and external publications
Public Relations Intern, Tuscaloosa Parks and Recreation Authority (PARA) [Nov. 2008—Sept. 2009] • Wrote press releases as well as contributed articles to PARA publications • Responsible for daily press clippings and media monitoring • Maintained online calendar of events and sent weekly briefs to local print media and online community calendars
Lifestyles Staff Reporter, The Crimson White [Oct. 2008—Sept. 2009]
• Wrote two to four articles weekly covering arts, entertainment and nightlife on the University of Alabama campus and in the Tuscaloosa community
• Developed solid news writing skills and gained fluency in the use of AP Style
