Joseph Richardson

EMEA Commercial Consultant

*DMA Marketer tracker 2019

of marketers say

data is a challenge

for them.

say budget and

resource

who say strategy

and leadership

• Is your technology up to scratch?

• Do you have the right strategy in place?

• Are you utilizing the right data to optimize both?

New master dotmailer Powerpoint deck14

41 locations to geo-target:

Geo-coded postcode data used

1000s of highly customised emails to 37,000

members in a single broadcast

Each email highlighted 3 closest venues and linked directly

to the relevant venue’s ticket-sales.

Avoided the need to look through a long drop-down menu

of cinemas.

@Gavygav dotdigital Summit 2019