Josef Noll, 7.7.2005Personalised broadband1 Personalised Broadband: The key for Advanced Service...

Josef Noll, 7.7.2005 Personalised broadband 1

Personalised Broadband:The key for Advanced Service Delivery

Josef Noll1,2

1Telenor R&D, N-1331 Fornebu2University Graduate Studies (UniK), N-2027 Kjeller

[email protected]


Content

Background – Related initiatives

Situation of home networking/home infrastructure

Challenges for Network Operators and User needs

Potential market strategies– Residential Gateway for the mass market

– Achieving personalised broadband


Related initiatives

Eurescom P1401 OSIAN project:User needs, technologies and markets for home systems

www.eurescom.de P1401

IST FP 6 ePerSpace project:Towards the era of personal services at home and everywhere

www.ist-eperspace.org

IST FP6 OBAN project:Open Broadband Access Network

www.ist-oban.org


Home networking – social drivers

On-demand: Video, Audio, Games Always online – social connectivity Social Inclusion: Network opens for enriched communication Personal Enrichment: Virtual interest groups My home portal - centre for communication & home control User are aware of potential services (or should be made aware) “How to?” limits service adoption

Mass market relevance Connectivity of home devices Seamless service access

Postulate 1: Seamless service access is the key to successful services


Specific challenges

Previously: The Network operator was the driver for technology advances Telecom, IT and Entertainment were separated

Now: Main focus on increased efficiency

– Remove services which don’t create ARPU– Have a quick return-on-investment

Integration of Entertainment, IT and Telecom– Strong market push from Entertainment sector– Example: IT digital rights management used for movie download

Anonymous broadband connection “has no future”– No SIM card, authentication, personalisation

Investment in infrastructure to support new services and needs/impact of FMC


Tripple Play opens for more services:

User needs in these areas– Mass market relevance

“It shall make money”

– Help customer up to the very end ‘it will work’

How support is provided?– Telecom: “Works first time and forever”

– Connectivity support

– Service support

VoD, News, MusicFast Internet

EntertainmentOn-Demand

Safety & SecurityAppliance managementEnergy savings

Home AutomationSecurity

eLearningVirtual communitieseGaming

Personal Enrichment

“Take part” in lifePositive monitoringHeart rate, EKG

Social InclusionHealth - Care


P1401 early adaptor questionnaire

P1401 home network survey gathered 134 responses Target group: 7 European countries, typically: Telcos’

employees and their families (DINK, professional family) Infrastructure & services:

– 78 % have two or more PCs, 58 % have two or more TVs

– 63 % have data network (80 % of them wireless)

– 79 % use net-banking

Identified challenges, – 78 % would like to move contents among PC, TV, stereo

– 39 % like to experiment– 10 % identified connectivity problems

– 45 % not sure what to select and how to set-up a home network

See Eurescom Summit 2005: “Towards user-centric service platform”


Infrastructure for home services Thin gateway with split functionality

– Cheap gateway: target < 100 €– Public: access the Internet– Secure: authentication, QoS, remote

maintenance

Easy to use, (plug &) play– Applications maintained in Telecom

Help the customer to the very end (it shall work)

– Remote Maintenance, QoS settings

Secure: Secured services

Public: WEB, email

Service Provider domainN

etwork O

perator domain

Telecom

Application

Authentication

Internet

Application

Application

Maintenance

Residential Gateway

Postulate 2: Split Gateway functionality for Service Provisioning


Service Identification inEntertainment

Service Scenarios:Video on Demand (VoD), music/games on demand

– “Killer application on TV is TV” Ensure that video can be enjoyed on the TV

– A) Set-top box to stream VoD to TV

– B) PC and mediacenter for streaming from PC to TV

Access to home content– “My pictures/music/video stays at home”

– “I want to access my content wherever I am”

– Need to have one storage place from all home devices

– Network storage unit attached to gateway/home network

E


Infrastructure “Video on Demand” Secure mode supports QoS control

– User may have limited (e.g. 512 kbit/s) bandwidth on public channel

– Secure channel can provide 2-3 Mbit/s

Optional: Providing authentication & payment

– Through Telecom infrastructure


Public: WEB, email

Netw

ork Operator dom

ain

Telecom

Application

Authentication

Maintenance

Residential Gateway

Film, video

Provider

Provider


Example: Service ProvisionLinksys NLSU2 (Network Storage Device)

Postulate 3: Services set-up have to include infrastructure

Supports access from outside– Access from outside into the home:

email, web, iTunes, pictures– Dedicated users

External storage for all my PCs– Link in as network disks– Dedicated disk space for each user

Small (size of smartphone) Linux PC 2 W standby power Connections to USB disks Reasonable price (100 €) (Remote maintenance)


Service Identification inSocial Inclusion/eCareService Scenarios: Sending pictures/video from mobile to home TV

– Grandchildren includes grandparents in their life by sending mobile phone messages to dedicated channel “on home TV”

– Video streaming from events (soccer, church) to home

Support at home after hospital visit– Patient comes home after hospital visit– Wireless surveillance equipment collects data and sends to parents & hospital

Elderly e-Care– Old people stays home with remote professional assistance, instead going to a Day

Centre.– Video-telephony service to the Service Centre or to other client, associated to diary

routine medical measurements, remembers to take the medical drugs, an wireless emergency alarm (optional).

S


Service Identification inPersonal Enrichment

Service Scenarios:Dancing lessons at home

– Most people want to learn something new

– Prefer first steps in an anonymous environment (don’t want to get blamed)

– Searching for friends with similar interest

Hardware store, enhancing the business– Selling “do it yourself” articles is one thing, providing support more

complicate

– Example: Hardware store to supply goods and online support

P


Service Identification inHome Automation/Security

Service Scenarios:Security surveillance of the home

– Closed systems existing already today. Function with little customer interaction.

– Customer wants to see “what is going on”. First interaction to mobile phone

– Includes “baby watch” functionality

Home automation– might become interesting in the social context: “What is my mother doing”

and energy saving. Currently market for early adapters.

Remote Access to home content– “My pictures at home” – already handled in (E) scenario

H


Authentication/Security infrastructure

Security depends on application– Nice to know: WLAN network access

– Need to know: email, Intranett

– Have to know: VPN, (eCommerce)

Higher level require more than just username & passwordhttp://www.openauthentication.org/ suggests 3 methods

– SIM authentication (GSM, EAP-SIM,…)

– Public Key Infrastructure (PKI)

– One-Time-Password (OTP)

The Mobile phone has all three: SIM, PKI, and OTP– Near-field, area and Far-field communication (NFC, WLAN, GSM/SMS)

Challenge: Usability and exchange of credentials to “my working devices”

Postulate 4: SIM card & Mobile Phone is security infrastructureS

ecur

ity

Req

uire

men

t

Nice to know

Needto know

Haveto know


Service access

Seamless authentication

Physical access

VPNHome access,

.mp3, .jpg

Postulate 5: Seamless authentication through Mobile Phone

SIM with NFC/RFID


Keep customers:Enable the Open Access Network

Millions of fixed lines function as

feeder lines for open pico-base stations

fixed

Subscribers’fixed lines

UMTS

GSM/GPRS

Open access network

+

Supported by seamless authentication based on the Mobile Phone

Personalised and broadband services

Motorola EAP-SIM demo: Mobil-2-PC-WLAN

OBAN WS, 6.6.2005

WLAN

Postulation 6:Home network and Mobile networks provide advanced communications


Conclusions / Postulates Users services with highest potential

– Sending picture & support at home– VoD & remote access to “my content”– Personal enrichment, examples: DIY shop with support, dancing– Safety & Security

Seamless service access is the key to successful services Home infrastructure: Split Gateway functionality for Service

Provisioning "You can't sell a residential gateway": Services set-up have to

include infrastructure Authentication and Security: SIM card & Mobile Phone is

security infrastructure Seamless authentication through Mobile Phone with PKI and

near-field communication (NFC) Home network and Mobile networks provide advanced (B3G)

communications

E

HP

S


Public: WEB, email

Residential Gateway

Josef Noll, 7.7.2005Personalised broadband1 Personalised Broadband: The key for Advanced Service...

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