Jose Luis Sainz Consejero Delegado

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

EBITDA 2008 - 2016

349322 326

288263

266 262

289

281320 317

280256

283301

342 355

299

2008 2009 2010 2011 2012 2013 2014 2015 2016

Million €

Adjusted EBITDA: excluded Canal+, Cuatro and Santillana’s Trade Publishing. Also, excluded extraordinary effect (basically severance expenses).

Adjusted EBITDA Adjusted EBITDA EBITDA at 2008 constant currency

At 2015 constant currency

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

0,5%

-3,8% -3,6%

2014 2015 2016

GDP EVOLUTION LATAM COUNTRIES

4,4%

3,1%

2,0%

2014 2015 2016

2,0%

2,3%

1,6%

2014 2015 2016

-2,5%

2,6%

-2,3%

2014 2015 2016

Chile Colombia

Brasil Argentina

Source: FMI

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

REVENUES, EBITDA & HEADCOUNT BREAKDOWN 2016

REVENUES EBITDA HEADCOUNT (FTEs)

International Spain

1.370M 281M 8.700

41%59% 22%78% 37%63%

Adjusted Figures: includes 50% of Radio Mexico and Radio Costa Rica. Excluded extraordinary effects.

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

P&L 2016

(€M) 2016 2015 %Var.

Revenues 1.358 1.374 -1,2%

Expenses 1.109 1.126 -1,5%

EBITDA 249 248 +0,2%

EBIT 133 121 +10,5%

Financial Result -87 -109 +20,0%

Profit before taxes 50 16 +208%

Net Result (68) 5 ---

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

FISCAL IMPACTS IN NET RESULT

NET RESULT -68M€

- New Decree Law 3/2016

- Obliges to the reversal of provisions fiscal deductible

- Limits the compensation of loss carryforwards from previous years

- Losses on transmission of stakes become non deductible

- Dismissed rulling from Supreme Court regarding VAT

- The rulling considers that input VAT is not 100% deductible at PRISA Headquarters (prorate rule

must be applied)

NET RESULT EXCLUDED FISCAL IMPACTS +17M€

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

2016 RESULTS (adjusted figures at constant currency)

Adjusted Figures: includes 50% of Radio Mexico and Radio Costa Rica. Excluded extraordinary effects.

(€m) 2016 2015 %Var.

Revenues 1.433 1.398 +2,6%

EBITDA 299 289 +3,6%

EBITDA margin 20,9% 20,7%

EBIT 189 173 +9,0%

EBIT margin 13,2% 12,4%

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

KEY HIGHLIGHTS

• Good operating performance of all businesses except Radio.

• Digital revenues account for 15% over total revenues and continue to grow.

• Negative FX evolution.

• OPEX reduction & CAPEX control continue.

• Cash Flow generation stays in line with plan.

• Net debt has been reduced to 1.486 million euros.

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

2015 2016 Var.(%)

STUDENTS (k) 808 868 7,4%

REVENUES (M€) 134 145 8,4%

Compartir & UNO

TRANSFORMATION REVENUES

34% 66%

60% 40%92%

8%

4564

90

131

160

194

216

1

15

42

85

115

134145

6 910 8 8 8 9

21 24 2529

3645

53

2010 2011 2012 2013 2014 2015 2016

2012 Current

2012 Current

% of transformation revenues over total revenues

GROUP

SANTILLANA

PRESS

RADIO

15%

Advertising in Press

UNO & Compartir

On Line Printed

72% 28%

EL PAÍS

DIARIO AS

*

Million €

*May 2017 figure: 919k

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

KEY HIGHLIGHTS

• Good operating performance of all businesses except Radio.

• Digital revenues account for 15% over total revenues and continue to grow.

• Negative FX evolution.

• OPEX reduction & CAPEX control continue.

• Cash Flow generation stays in line with plan.

• Net debt has been reduced to 1.486 million euros.

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

SANTILLANA 2016

522

121

643548

129

677

Tradicional UNO y Compartir Ingresos Totales

172180

195

2015 2016 2016 sin TC

643633

677

2015 2016 2016 sin TC

59%21%

19%1%

Revenues Revenues by business line 2016

EBITDA Contribution by business line 2016

-1,6%

+5%

+14%

+5%

Institutional Regular

UNO & Compartir

Others

+5,0%

+7%

2016 ex FX

2016 ex FX

Traditional Sale UNO & Compartir Revenues

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

LEARNING SYSTMES

534

275

808

586

282

868

Compartir UNO Total Alumnos

2016

2015

2011 2014 2016

151k students

632k students

868k students

Number of students (k)

+10%

+3%

+7%

Total Students

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

RADIO 2016

75

55 58

2015 2016 2016 sin TC

338

322

338

2015 2016 2016 sin TC

29

44

23

35

España Latam (sin TC)

170

132

164

127

España Latam (sin TC)

Revenues Advertising Revenues

EBITDA EBITDA breakdown

0%

-22%

-3,5%

-3,7%

2016

2015

-21,8% -20,9%

-4,9%

-26,7%

2016 ex FX

2016 ex FX

Includes 50% of Radio Mexico and Radio Costa Rica

Spain LATAM (at constant currency)

Spain LATAM (at constant currency)

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

PRISA RADIO AUDIENCE

10,4

7,9

2,31,4

0,9

2,0

0,3

ESPAÑA COLOMBIA CHILE MÉXICO ARGENTINA PORTUGAL OTROS PAÍSES

PRISA RADIO - 25 MILLION LISTENERS

MARKET SHARE

#1 #1 #1 #2 #4 #1

SPAIN MEXICO OTHER COUNTRIES

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

PRESS 2016

Diario As: 126k copies, -6%

48%52%46%54%

241 240

2015 2016

Revenues Digital advertising over total advertising

EBITDA Digital Audience & Circulation (2016, average)

-1%

+2%

El País.com As.com International

Spain

Diario El País: 194k copies, -12%

16 17

2015 2016

10%13%

20%26%

30%36%

41%

2010 2011 2012 2013 2014 2015 2016

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

PRESS DIGITAL AUDIENCE

35

8062

116

may-14 ago-14 nov-14 feb-15 may-15 ago-15 nov-15 feb-16 may-16 ago-16 nov-16 feb-17 may-17

1 EL PAÍS 18,7 28%2 EL MUNDO 16,5 18%

3 ABC 14,0 21%

4 EL CONFIDENCIAL 11,4 29%

5 HUFFINGTON POST 6,5 37%

6 LA RAZÓN 4,2 25%

Ranking PC+Mobile Spain (May'17) Unique Users (M) YoY

1 EL PAÍS 14,1 6%2 ELMUNDO 8,6 -14%

3 CLARIN 7,9 -14%

4 ELCOMERCIO.PE 7,2 9%

5 LANACION.COM.AR 6,9 -19%

….

11 HUFF POST.ES 1,7 -27%

PC Worldwide (Apr'17)Ranking Unique Users (M) YoY

Worldwide (PC) – General Information in Spanish Spain(PC+Mobile)

Unique browsers- 2014 – 2017 Evolution

Unique users-Audience Ranking

Source: Comscore

Source: Omniture

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

MEDIA CAPITAL 2016

Revenues Advertising

EBITDA

0%

+2%

+4%

174 174

2015 2016

4243

2015 2016

117

121

2015 2016

Channel Distribution +12%

21 24

2015 2016

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

MEDIA CAPITAL AUDIENCE

25%

22%

30%

23%

21%

18%

36%

25%

SIC

24 hours Prime time

TVI

OTHERS

PAY TV

SIC

TVI

OTHERS

PAY TV

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO

DEBT REDUCTION

4.921

3.0163.297

2.984

3.306

2.582

1.6601.486

2009 2010 2011 2012 2013 2014 2015 2016

44% DTS Sale 25% Santillana Sale Liberty

Refinancing Mediaset Ocher

DTS Mediaset Trade Publishing

DTS IMG Convertible Bond

-3.435 M

-173M€

Million €

General Meeting of Shareholders PRISA 2017

Jose Luis Sainz CEO