Company Presentation

Topics

• Jos de Vries The Retail Company

• What we do

• Project examples Food

Non-FoodIndustryAirport Retail

Part of Jos De Vries Holding bv

Since 1987, ….20 years experience

Offices in Netherland (Maarssen)Germany (Dortmund)Spain (Barcelona)Russia (Moscow)

Around 45 specialists in Design in Retail-Marketing & Concept Development in Store-Design

International Clients

Retail Food and GastronomyRetail-NonfoodIndustryShopping Malls and Airport Retail

Jos De Vries The Retail Company...

Retail strategy (Branding processes)

What we do..

Concept developmentInterior designBrand identity by designGraphic designVisual-merchandising

LayoutStore-DesignGraphicsFacadeVisual-Merchandising

Toolbox

…our experience

Some project examples from retail in the last 2-3 years.

Jos De Vries The Retail Company...

Food

food retail

Jumbo Supermarkets

Supercoop Supermarket Holland

Migros SupermarketsSwitzerland

Globus SBW Germany

Caprabo SupermarketSpain

KONZUM SupermarketCroatia

Edeka Minden/ E-Center

IpercoopItalien

Mercator(Slovenia)

MOSMART(Russia)

Zoo & Co-Welke

Non-Food

non-food retail

Non Food Telfort Image Store

Non Food Amag Amag SwitzerlandSwitzerland

Non Food Vedes Vedes GermanyGermany

Heineken

Hagebau-Germany

Industry Manufacture

industry partners

EntwickelungAbteilung

Airport Retail Heinemann GermanySchiphol Nederland

Düsseldorf-Hamburg-Frankfurt-Wien-Oslo-Warchau

PriceAssortment

Added value

Strategyand

positioning

Communication Concept

StoreconceptLayout

Store DesignInstore Graphics

Visual-MerchandisingFacade

Outdoor(advertising)

Retail

Concept

Development

1. A clear concept positioning is important. Tell a story. Who are you..., What is your mission…

2. Positioning on price, assortment and reconizable added values for the customer …. new value retailer….

3. Instore communication is important on every level. Especially on product level!

Conclusion…