Don’t be a sucker! Grab a Lollipop and taste sweet success!

Jory K. Prum | Founder & CEO +47 974 96 289 | jory@lollipopaudio.com

Lollip p Aud o

The complete solution for video game recording.

Our TeamJory K. Prum | Founder & CEO

Founder and chief engineer of Studio Jory, an award-winning video game recording company in the San Francisco Bay Area and Oslo, Norway. Previously a sound designer at LucasArts, an audio gun-for-hire at Pixar, a web developer at

Disney, and an electronics tech at Jim Henson’s Creature Shop.

https://www.linkedin.com/in/yrojjory https://en.wikipedia.org/wiki/Jory_Prum

Viking | CTO

We are currently talking to several potential candidates.

Michael Leifer | Chief Marketing Officer

CEO / Managing Director of guerilla PR for the past fifteen years, building markets and cultural movements servicing Fortune 100 clients.

https://www.linkedin.com/in/michaelleifer

– Wilbert Roget II, composer of Lara Croft: Temple of Osiris from an April 2014 discussion in a popular game audio forum about the dearth of tools.

“Sometimes I feel almost envious of folks from back in the ‘cowboy’ days of game audio…

...but then a quick re-read of this thread and you realize we're kind of still in it!”

– Guy Whitmore, Studio Audio Director, PopCap Games,creators of Plants vs. Zombies

“All these years, still talkin' batch processing and loops?

...feels like the 90s”

The Problem

Traditional linear recording, DJ, and delivery tools are used to produce video game dialog.

These tools require significant investment and only accomplish roughly 20% of the job.

Studios must therefore employ extremely specialized, experienced, expensive engineers to handle the process.

– Brian Tibbetts, former LucasArts sound designer

"I heard at some studios they process each dialogue file individually. Could you imagine?!? D:"

– Julian Kwasneski, Founder, Bay Area Sound, award-winning voice director for The Walking Dead: The Game

"I'm still honestly not that much better off than I was 20 years ago de-essing Boston Lowe dialog files for The Dig. Can no one understand that what we all

need is an easy way to work with thousands of files? Instead, we end up using Pro Tools, old versions of Peak, QuicKeys, Sample Manager, color tags in the

Finder, and Excel to do what a good feature coder could enable in a few days."

Our SolutionBuild a suite of software that works

together to manage and dramatically

improve recording for games.

Develop new technology to significantly

reduce studio hardware and software

investment by integrating external

solutions into our production toolset.

Eliminate the need for highly specialized

and experienced engineers in the day-to-day recording process.

Our SolutionProprietary, patentable technology

New audio formats designed for our needs.

Internet protocols for securely synchronizing multiple devices & editing systems.

Integrated VoIP-style talkback technology.

Continuous recording system to ensure important performances are always captured.

A brand new solution

Development will be in Objective-C or Swift.

Take advantage of tablets, mobile devices, and powerful, modern computers to eliminate

specialized recording equipment.

Recording Tool

Replaces Pro Tools, while seamlessly integrating with script and iPad tools.

Script Tool

Central management of scripts enables project managers to keep a handle on

the scope of their projects.

Product OverviewTools for Mac and iPad

Actor, Director, Writer, Engineer iPad Tools

Voice director, engineer, writer, and actor iPad apps each improve workflow, provide communications between

each role, and maintain a solid pipeline.

Mastering Tool

Adjust and finish dialog in preparation for delivery.

Editing Tool

Effortlessly edit dialog in a non-destructive, intuitive system that is seamlessly

integrated into the pipeline.

Product OverviewTools for Mac and iPad

Delivery Tool

One-touch rendering and delivery of dialog, including direct transmission of

the files to the client’s project.

Our Advantages

Our Solution Any recording system can be used.

Seamlessly integrates a Mac recording system with a script tool and iPads

Evolves the recording process

Junior engineers can be utilized.

Pipeline is managed by software, eliminating human error.

Production cost savings of at least 50 hours per project.

Today’s Solutions Require a $20,000+ complex, modular recording system.

17 separate pieces of software are necessary!

Highly trained engineers are required to setup and run each session.

Prone to human errors, causing major problems in the pipeline.

Extremely time-consuming due to lack of automation.

Lollipop makes recording video games easier than taking candy from a baby!

Business Model

Lollipop will be licensed to recording studios as a monthly or yearly subscription.

Target pricing is between $350-1000 per month.

Cost savings to a studio is estimated at $12,000 per month.

The MarketThe games industry continues to grow rapidly.

Total $91.5Bn

+9%

PCs $33.7Bn

+7%

Consoles $25.1Bn

+2%

Mobile $32.7Bn

+35%

Source: NewZoo — The Global Games Market 2015e

The Market

Worldwide, there are more than144,500 recording studios which have

revenues of $6.9 billion and employ 282,400 people.

But the recording studio market barely supports games.

# o

f Rec

ordi

ng

Stud

ios

Wor

ldw

ide

100K120K

140K160K

20122014

2016

With games industry growth of 9% YoY, the games

industry is extremely appealing to recording studios!

Source: Barnes — 2015 Worldwide Sound Recording Market report

Total Market Size ~$607 Million/year

144,576 recording studios

$350/mo ($4,200/yr) subscription

Major Game Market Size ~$54.9 Million/year

13,081 recording studios in major games market

$350/mo ($4,200/yr) subscription

The Market

Studios in major games

market regions 13,081

+6.79%

Canada 863

+9.85%

USA 7,688

+5.27%

Japan 3,056

+8.61%

UK 1,474

+9.16%

Source: Barnes — 2015 Worldwide Sound Recording Market report

Worldwide recording studios

144,576 +9.81%

How We Will Make Money

Years 1-5

$3.5M

$8.75M

$13.13M

$19.69M

$29.53M

1,0002,500

3,7505,625

8,438

Revenues & Customers

Development Timeline

A Project Scope

Definition

B Top Level

Design

C Production

Development

D Marketing &

Release

E Support &Bug Fixing

4 months

Determine development tools, schedule, and

general support approach.

6 months

Design back end architecture, market

strategy, define deliverables, testing &

validation methodology, release approach, and

milestones. Build Minimum Viable

Product.

18 months

Recruit and assemble development team,

design and build software. Work with

partners to ensure their needs are met. Test

thoroughly.

Produce marketing materials, conduct site

visits with potential customers, showcase at trade shows such as the

Audio Engineering Society and Game Developer’s

Conference, and GameSoundCon.

Fix issues discovered by customers, redesign unanticipated design issues as identified by

customers, provide ongoing support.

6 months

Phases of Development

Investing

21%50%

29%Founder SalariesTechnology DevelopmentOther OpEx

The Ask & Use of Proceeds

We are looking to raise $500K

for Phases A & B (10 months of early development).

Appendix

About the FounderJory K. Prum

With 23 years of audio production experience, Jory has focused primarily on video game sound since 1999, when he joined the LucasArts sound team.

Since departing LucasArts, Jory has worked as a gun-for-hire, creating sound effects, recording and manipulating voice & music, and mixing cutscenes for games such as LucasArts' Star Wars: Knights of the Old Republic, Telltale Games' The Walking Dead, The Wolf Among Us, and Tales of Monkey Island episodic games, Double Fine's Grim Fandango Remastered and Broken Age, and EA's The Sims 2.

Jory has also worked in post production audio for feature film, as well as commercials. He has experience with foley, sound design, and mixing. Some notable projects include Pixar Animation Studio's Academy Award-winning For the Birds, Focus Features' Academy Award- and Golden Globe-winning Lost in Translation, and Sony Pictures' Academy Award- and Golden Globe-winning Adaptation.

Product Overview

Built-in talkback system

Sampler for playing audio reference

Script display

Recording Tool Mock-up

Audio is always recording & buffering!

Product Overview

Actor can make notes on the script

Headphone system integrated with iPad.

Useful reference materials available on the actor’s iPad.

Actor iPad App Mock-up

Product Overview

Integrated talkback uses iPad’s microphone

Director can make notes that stay with the line

Visual reference for recorded takes of a line

Director iPad App Mock-up

Product Overview

Integrated talkback uses iPad’s microphone

Trigger reference recordings for actor

Define takes, hide cruft to make take selection easier

Engineer iPad App Mock-up

Lollip p The complete solution for video game recording.

Don’t be a sucker! Grab a Lollipop and taste sweet success!

Jory K. Prum | Founder & CEO +47 974 96 289 | jory@lollipopaudio.com

Aud o