Jordan’s Keys to Marketing Magic. Creativity Rules.
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Transcript of Jordan’s Keys to Marketing Magic. Creativity Rules.
![Page 2: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/2.jpg)
Creativity Rules
![Page 3: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/3.jpg)
Ignore everything your professors taught you (well, almost everything…)
• Sources of Ideas– Literature– Travel– Comedians
![Page 4: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/4.jpg)
Sell Drugs
![Page 5: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/5.jpg)
Don’t Do Drugs(The best advertising is no advertising)
![Page 6: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/6.jpg)
Don’t Invest in Fads
![Page 7: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/7.jpg)
Americanize the Exotic
![Page 8: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/8.jpg)
Don’t just sell American products abroad, sell America
![Page 9: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/9.jpg)
Segmentation is ultimately a stupid idea
![Page 10: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/10.jpg)
Practice Contrarian Marketing
![Page 11: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/11.jpg)
Sell people what they can never really have
![Page 12: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/12.jpg)
Know when to STEAL
![Page 13: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/13.jpg)
Never neglect the social aspects of your product
![Page 14: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/14.jpg)
Reinvent your customers – not yourself
![Page 15: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/15.jpg)
Self-competition is the best competition
![Page 16: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/16.jpg)
Behold Newton’s Fourth Law of Marketing: “For every action there is an equal(?) and opposite reaction.”
![Page 17: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/17.jpg)
Tell consumers what they need
![Page 18: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/18.jpg)
Practice Fusion Marketing
![Page 19: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/19.jpg)
“Better” is the best differentiation(don’t be different, be better)
![Page 20: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/20.jpg)
Don’t “beat dead horses” (i.e. dead brands)
![Page 21: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/21.jpg)
Anticipate the Side Effects…
![Page 22: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/22.jpg)
Anticipate the Backlash…
![Page 23: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/23.jpg)
Sell the tools to “mine the gold” instead of the gold itself
![Page 24: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/24.jpg)
Open a “bar”
(let your customers do the work…)
![Page 25: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/25.jpg)
Be the Joneses
• (don’t keep up with the Joneses)
![Page 26: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/26.jpg)
Get there first
![Page 29: Jordan’s Keys to Marketing Magic. Creativity Rules.](https://reader030.fdocuments.in/reader030/viewer/2022033103/56649de55503460f94adc7bd/html5/thumbnails/29.jpg)
Dream Big!