Jordan Ridge LLC

Jordan Ridge LLC

Rick Stuby Principal Consultant

Strategy & Marketing

for Start Ups Growth Companies & Companies in Transition

and Serving Angel Investors, Venture Capital and Private Equity Firms

Data Driven… Backed by Experience

© 2013, Jordan Ridge LLC

Jordan Ridge LLC

Rick Stuby, Principal Consultant Broad Company

Experience ◦ Start ups

Petra Solar Sanders Design International

◦ Large Company AT&T/Lucent Technologies E-Systems/Raytheon

◦ Transitioning/Growth Companies Lucent Technologies Petra Solar Agere Systems International Technology

Corp.

11 US Patents Many Publications

Key Capabilities ◦ Rapid technology & market

understanding Due Diligence

◦ Value proposition creation

◦ Whole product Hardware, software, service

Education ◦ MBA, Corporate

Entrepreneurship Lehigh University 3.96 GPA

◦ MSEE & BSEE Virginia Tech Master’s Thesis

A Stochastic Measure of Similarity Between Dolphin Signature Whistles

For more information visit: www.linkedin.com/in/rickstuby and www.jordanridge.com

Jordan Ridge LLC

The fast pace and constant change of these companies necessitates expert and agile strategy, customer and market

engagement, and process validation

Jordan Ridge Focus & Framework

Start ups, growth companies and companies in transition have many common needs

• Customers •Opportunity •Markets

• Customers •Alliances • Culture

• Strategy • Products &

Services • Process

•Value • Information •Advantage

• People • Process • Profit

© 2013, Jordan Ridge LLC

Discover Cultivate Create Market Manage

Jordan Ridge LLC

Working With Jordan Ridge

• Competitive Intelligence • Market Analysis • Due Diligence • Focus Group Planning • Customer Discovery • Market Opportunity • Market Requirements • Patent Mining

• Strategic Alliances and Partnerships

• Business to Business (B2B) Customer Development

• Consultative Sales • Positive Change Leadership • Persuasive Presentation • Standards Representation and

Development

• Collateral Creation • Website Planning • Trade Show • White Papers • Trade Articles • Press Releases

• Product & Service Road Mapping • Value Proposition Development • Business Strategy • Market Penetration & Strategy • Business Plan • Intellectual Property Creation/ Patents • Business Process Creation & Improvement • Product Definition, Development & Launch • Product Innovation & Strategy

• Agency Management • Direct & Channel Sales Management • Technical & Engineering Management • Cross-functional Team Leadership • P&L and Pricing • Lean/ Agile Development • Hardware, Software, SaaS, & Solution

Management • RFP & Proposal Management

Discover

Manage

© 2013, Jordan Ridge LLC

Jordan Ridge LLC

How We Provide Value

We work with you to evaluate your company’s needs

The following pages list examples of the services we are ready to provide for your situation

◦ These lists are not exhaustive!

Contact us today so that we may begin to formulate the best plan for you and your company

Jordan Ridge LLC

What We Can Do For – Start Ups Founder’s

Focus Jordan Ridge Offers

Where to Start

• Business plan creation • Business strategy

Tactics • Product & service strategy review and options • Market penetration strategy review

Execution • Customer discovery and competitive intelligence • Process management and improvements • Market requirements development

Delivery

• Marketing collateral and communication • PR agency management • Channel development • Alliances and partnerships

Selling • Value proposition creation • Customer development and lead generation • Consultative sales (pre-sales team)

Now • Standards representation and development • Intellectual property management • Product & service road mapping

Complimentary and Supportive Action to Drive Scalability and Sustainability © 2013, Jordan Ridge LLC

Jordan Ridge LLC

What We Can Do For –

Company Focus

Jordan Ridge Offers

Product/ Service Leadership

• Competitive intelligence • Process management and improvements • Focus groups and market requirements • New market opportunities and penetration strategy

Delivery

• Marketing collateral and communication • PR agency management • Channel development • Alliances and partnerships

Selling • Value proposition creation • RFP management and proposals

Sustainability

• Product & service strategy review and options • Product & service road mapping • Intellectual property management • Standards representation and development

Growth Companies

Backstop and Enhancement of Key Growth Initiatives © 2013, Jordan Ridge LLC

Jordan Ridge LLC

What We Can Do For – Company

Focus Jordan Ridge Offers

Organization • Positive change leadership • Persuasive presentation

Management • Technical & engineering management • Cross-functional team leadership • P&L and pricing support

Market Opportunity

• Competitive intelligence • Focus groups and market requirements • New market opportunities and penetration strategy • Business & product strategy • Value proposition

Process • Process management and improvements • Product & service strategy review and options

Delivery

• Marketing collateral and communication • PR agency management • Channel development • Alliances and partnerships

Support Transition and Maintain/Establish Business Focus

Companies in Transition

© 2013, Jordan Ridge LLC

Jordan Ridge LLC

What We Can Do For – Investors Investor

Focus Jordan Ridge Offers

Due Diligence

• Perform due diligence, especially in technology, product and market areas

• Work with and educate start ups in best practices supporting a lower risk profile

Start Up Team

• Complement team skills, jump starting progress • Fill out a team with long-term support • Serve in advisory board capacity

Execution

• Work with and educate start ups in best practices and business process development, customer engagement, and more

• All of the services on the “What We Can Do For Start Ups” slide

Start Up Focus

• Provide targeted services beyond immediate team focus • Standards representation and development • Intellectual property management • Product & service road mapping

Direct and Indirect Support of Investment Risk Reduction and Performance Improvement

© 2013, Jordan Ridge LLC

Jordan Ridge LLC

Traditional Business Function Listing Business

Development Business

Management Strategic

Marketing Product

Marketing MarCom Marketing

Strategic Alliances and Partnerships

P&L and Pricing Product & Service Road Mapping

Cross-functional Team Leadership

Collateral Creation

Competitive Intelligence

Business to Business (B2B) Customer Development

Technical and Engineering Management

Value Proposition Development

Product Definition, Development and Launch

Website Planning Market Analysis

Consultative Sales

Hardware, Software, SaaS and Solution Management

Business Strategy Product Innovation and Strategy

Trade Show Agency Management

Direct and Channel Sales Management

Business Process Creation and Improvement

Customer Discovery

Intellectual Property Creation/Patents

White Papers Focus Group Planning

Due Diligence Persuasive Presentation

Market Opportunity

Market Requirements

Trade Articles

Standards Representation and Development

Market Penetration Strategy

Lean/Agile Development

Business Plan

Patent Mining

© 2013, Jordan Ridge LLC

Jordan Ridge LLC

Case Studies

Contact Jordan Ridge today, we can share case studies on how we have helped other companies with needs like yours

CONTACT US

(484) 601-2284 (o) (610) 217-2647 (m – Rick Stuby) www.JordanRidge.com www.LinkedIn.com/in/RickStuby

Serving the mid-Atlantic Region New York to Philadelphia, Washington, Baltimore, Harrisburg, with Global Capability