Jordan McCollam, Communications Major, University of Charleston Class of 2012

RED  

•  R:  192  G:  0  B:  0  •  I  chose  this  red  because  it  stands  for  passion,  and  I  am  always  passionate  about  what  I’m  working  on.  

BLUE  

•  R:  0  G:  32  B:  96  •  I  chose  this  blue  because  it  evokes  calmness,  and  I  am  always  calm  on  any  project  I  work  on,  even  under  stress.    

FONT  •  I  wanted  the  font  of  my  logo  to  be  creaPve  and  fun,  which  is  also  how  I  want  people  to  think  of  me.  

I was born into a world of sports, and sports marketing. My father was the 1st Director of Promotions for the Cincinnati Reds and Indiana Pacers, and he has been passing down his knowledge to me all my life. In high school I worked for my Athletic Director marketing our school’s teams to the student body, and it didn’t stop there. I moved on to college and brought my experience with me, promoting various teams around the school and getting people excited. My lifetime of sports experience is something that sets me apart from other students, and it can be a big advantage in the workplace.

• Creative: I really want people to think of me as a creative person who can come up with ideas no one has thought of. • Fun: I want to be seen as a good person to work with. Someone that co-workers want on their team. • Humor: I like making people laugh and if the ideas I come up with get people excited, but also make them laugh, I will consider myself a success.

• Software: I am good with microsoft powerpoint, word, and excel, which is a big advantage when marketing sports and through sports. • Good Communicator: I am good with people and I work well in a team. I like to brainstorm ideas with a group. • Writing: I am a good writer and I get my ideas across well so that they are understood easily.

• Software: I will be able to use most software right away and will not require training, which will save time and be efficient. • Communication: People will want to be in my group and will work harder when working with someone they like. • Writing: I can write so that ideas are easily understood which will save a lot of mix-ups and misunderstandings. Also it will save time because not as many things will need to be corrected as with other employees.

I want people to think of me as a person with good humor, who can use that humor to market products.

People should associate me with creativity. Someone who always has their thinking cap on and has great ideas.

I want to be seen as a motivated worker who has no problem working hard to accomplish a goal.

•  These are projects I have worked on, and am continually working on, that have helped establish my brand:

•  Media Guide for University of Charleston Women’s Basketball Team

–  Helped learn how to work as a group and allocate responsibilities

–  Used creative thinking extensively –  Won 2 awards: Most Creative, Best Theme

•  Kits 4 Kenya –  Founding Member –  A non-profit organization project that collects used athletic

equipment to aid children in Kenya •  Sports articles for The Eagle, University of

Charleston school newspaper –  write about sports so the whole student body could

understand said sports •  Radio and television advertisements for various

companies •  Mock advertising campaign for Mountain Dew

–  7 television advertisements –  3 radio advertisements

•  Staci Ballard –  Department Head of Communications, University of

Charleston –  Email: staciballard@cc.ucwv.edu

•  Michelle Wells –  Assistant Professor and Program Coordinator, Sports

Administration –  University of Charleston, Jones Division of Business,

#305-G –  Phone: 304.357.4958 – office, 321.287.7084 – cell –  Email: michellewells@ucwv.edu

•  Christopher Leigh –  Professor of Communications, University of Charleston –  Phone: 304-347-6987 –  Email: christopherleigh@cc.ucwv.edu      

Jordan McCollam, Communications Major, University of Charleston Class of 2012