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Skills

Marin Enterprises Software

– Microsoft Excel – Power

Point – Microsoft Word –

Google AdWords – Google

AdWords: Keyword Planner

– Google Analytics – Google

AdWords Editor – Bing Ads –

Bing Ads Editor – Yahoo

StreamAds – AdKnowledge –

7Search – Trafficvance –

LookSmart – 50onRed

Education

University of Oregon 2004-2010

Eugene, OR

Bachelor of Science—Business Administration

Hunter College, City University of New York

2005-2006

New York, NY

National Student Exchange

Lincoln High School

2000-2004

Portland, OR

Experience

Reply! Inc. Portland, OR Search Engine Marketing Manager January 2013- Present Manage Home Improvement vertical performance and dele-

gate projects to HI team members in order to hit KPIs Facilitate relationships with 3rd party pay-per-click traffic vendors including:

7Search.com, Adknowledge, 50onRed.com, Yahoo StreamAds, Traf-ficvance, and Looksmart.

Utilize and design custom Microsoft Excel spreadsheets to in-crease client ROI and parse out campaign performance data.

Create, optimize and manage geo-targeting traffic for clients on a daily basis.

Design relevant phrases, negative keywords, and match types for clients using Google AdWords: Keyword Planner.

Draft and revise client-facing creative that complements the findings of previous keyword research and enhances ad effectiveness.

Manually bid on client campaigns to meet KPIs. Promote Reply! products and services to generate leads and facilitate sales

relationships. Reply! Inc. Portland, OR Search Engine Marketing Specialist August 2012– Present Build out home improvement specific campaigns across the Google Ad-

Words and Bing Ads platforms as part of the pay-per-click advertising team. Design and A/B test ad copy in order to optimize conversions and ROI. Geo-target campaigns to drive down CPCs and increase conversion rates. Conduct client specific keyword research. Build-out content rich and keyword relevant landing pages. Monitor hourly/daily clicks, costs, and revenue across verticals. Prepare daily performance reports to upper management. QualitySmith Inc. Portland, OR Search Engine Marketing Specialist October 2011-January 2012 Specialized in pay-per click advertising across the Google AdWords and

Bing Ads platforms. Managed paid search annual budget of $1.5 million. A/B tested ad-copy to optimize individual ad performance. Conducted client specific keyword research. Drafted and revised creative. Geo-targeted advertisements to client specifications. Built-out content rich and keyword relevant landing pages. Link Tech International Beaverton, OR Manager of Search Engine Optimization & Processing Department January 2010-May 2011 Earned management responsibilities for a team of search mar-

keting technicians after nine months on the job. Supervised, processed and optimized over 12,000 Google and

Bing clients. Tracked and managed search campaigns with annual budgets

of over $1.8 million on both Google and Yahoo advertising platforms.

Audited performance on over 1,000 Bing Ads clients and edited ad copy for the Bing/Yahoo! AdCenter Search Alliance conver-sion.

Set department KPIs and measured intradepartmental perfor-mance.

Contact JLand1603@gmail.com | (971) 832-0006

Interests

Sports Analytics – Duck Football –

Guitar & Live Music – NW Craft Beer

Industry – Pop Culture Analysis –

Writing – Camping – Hiking– Portland

Trail Blazers — Green Bay Packers

References Available Upon Request