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Jordan Brand Pricing AnalysisbyMelanie Rogers

FILE

TIME SUBMITTED 18-FEB-2014 06:36PM

SUBMISSION ID 397943082

WORD COUNT 1756

CHARACTER COUNT 9267

JORDAN_BRAND_ASSIGNMENT_5-FINAL_DRAFT.DOCX (50.62K)

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FINAL GRADE

46/50

Jordan Brand Pricing Analysis

GRADEMARK REPORT

GENERAL COMMENTS

Instructor

PAGE 1

PAGE 2

Article ErrorYou may need to use an article before this word.

PAGE 3

Article Error

You may need to remove this article.

Hyph.Review the rules for using punctuation marks.

P/VYou have used the passive voice in this sentence. You may want to revise it using the active voice.

Wrong Article

You may have used the wrong article or pronoun. Proofread the sentence to make sure that the articleor pronoun agrees with the word it describes.

PossessiveReview the rules for possessive nouns.

Missing ","Review the rules for using punctuation marks.

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Missing ","Review the rules for using punctuation marks.

P/VYou have used the passive voice in this sentence. You may want to revise it using the active voice.

PAGE 4

PossessiveReview the rules for possessive nouns.

Comment 1source?

P/VYou have used the passive voice in this sentence. You may want to revise it using the active voice.

Article ErrorYou may need to remove this article.

Comment 2what discount would you recommend? be careful discounting may hurt the high end image.

P/VYou have used the passive voice in this sentence. You may want to revise it using the active voice.

Missing ","Review the rules for using punctuation marks.

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Comment 3what are the price points for Adidas?

CompoundThese two words should be a compound word.

CompoundThese two words should be a compound word.

Article ErrorYou may need to remove this article.

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Comment 4good

Comment 5this sounds inconsistent with earlier paragraph

Article Error

You may need to remove this article.

Article ErrorYou may need to remove this article.

Hyph.Review the rules for using punctuation marks.

Comment 6good idea but careful of discounted prices...maybe offering contest to play golf, basketball with Jordan,

etc..

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Sp.This word is misspelled. Use a dictionary or spellchecker when you proofread your work.

Comment 7

this could lead to loss of current customers. maybe a line extension, down market stretch..

Comment 8i'd be concerned with losing existing customers, destroying the image of the brand

Sp.This word is misspelled. Use a dictionary or spellchecker when you proofread your work.

Article Error

You may need to remove this article.

Comment 9ok

Article ErrorYou may need to use an article before this word. Consider using the article the.

Sp.

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This word is misspelled. Use a dictionary or spellchecker when you proofread your work.

Comment 10good idea..perk for continuing college education

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RUBRIC: PROJECT ASSIGNMENTS

CONTENT

EXCELLENT/EXCEEDS

(15)

AVERAGE/MET

CRITERIA(12)

POOR/NEEDS WORK

(10)

ANALYSIS

EXCELLENT/EXCEEDS

(15)

AVERAGE/MET

CRITERIA

(12)

POOR/NEEDS WORK

(10)

CLASS/TEXT

EXCELLENT/EXCEEDS

(10)

AVERAGE/MET

CRITERIA

(8)

POOR/NEEDS WORK

(7)

WRITING

EXCELLENT/EXCEEDS

(5)

AVERAGE/MET

CRITERIA

(4)

POOR/NEEDS WORK

(3)

0 / 5

0 / 1

Presented information in clear,interesting way. Shows originality and highlights important

points.

Solid presentation of ideas but less accomplished, evaluations.

Genuine effort with demonstrated understanding of brand but focused more on reporting

rather evaluating.

0 / 1

Strong evidence of critical thinking and analysis

Some evidence of critical thinking but missing connections, linkages

Focus is on reporting rather than critical thinking and analysis.

0 / 1

Clear usage of concepts from textbook and lectures with strong evidence of understanding

and application

Some usage and reference to textbook and lectures with evidence of understanding and

application

Little usage and reference to concepts from textbook and lecture.

0 /

Strong writing skills with ideas clearly presented and very few grammatical or stylistic

weaknesses.

Sufficient clarity of ideas but stylistic and grammatical weaknesses create difficulties

Serious writing deficiencies with several stylistic, grammatical errors.

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REFERENCES

EXCELLENT/EXCEEDS

(5)

AVERAGE/MET

CRITERIA

(4)

POOR/NEEDS WORK

(3)

0 /

Clearly lists all references and cites usage throughout paper in MLA format. Uses several

different sources.

Lists majority of references used and generally cites properly throughout the paper. Uses a

few different sources.

Fails to list references or cite usage properly. Uses a narrow set of sources.