Jonothan Marshall: Audience Focused Design 1
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Transcript of Jonothan Marshall: Audience Focused Design 1
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00 Audience Focused Production
- NABC- Context- Information Seeking Behaviour- The Device- Navigation - Production Process
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00 Audience Focused Production
Need why does the world need this
Approach how will you approach this differently
Benefit what are the advantages
Competition is there anyone else
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00 Audience Focused Production
“Designing for experiences is fundamentally about people, their activities, and the context of those activities...”
Stephen Anderson
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00 Audience Focused Production
Home
6:00
Work
Lunc
h
Work
My
Tim
e
8:00 9:00 13:00 19:00 20:15
Trav
elling
Trav
elling
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00 Audience Focused Production
Home
6:00
Work
8:00 9:00
Trav
elling
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00 Audience Focused Production
Lunc
h
Work
13:00 19:00
Trav
elling
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00 Audience Focused Production
My
Tim
e19:00 20:15
Trav
elling
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00 Audience Focused Production
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00 Audience Focused Production
Time
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00 Audience Focused Production
My
Tim
e
20:15
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00 Audience Focused Production
My
Tim
e
20:15
Active Passive
Directed
Undirected
Monitor
Being Aware
Searching
Browsing
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00 Audience Focused Production
My
Tim
e
20:15
Active Passive
Directed
Undirected
Monitor
Being Aware
Searching
Browsing
- I know exactly what I’m looking for
- Deception making points
- I’m actively engaged
- A child observing a parent
- Personalisation
- Bookmarks
- Other people like you..
(social tribe)
- Categories
- Filter/Sort
- There is a need..
- Following chosen patch
- Narrative Arch
- Promos
- Trusted Recommendations
- Call to action
- In a place, doing something
(Background)
- Moments of opportunity
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00 Audience Focused Production
Home
6:00
10ft 1ft100ft
Pers
onal
Soci
al
Crow
d
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00 Audience Focused Production
10’ Experience
- Lean back- Entertainment- Social- Less effort = better- Social Event 10ft
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00 Audience Focused Production
Wallpaper viewing
Doing something else(Monitoring TV)
User quote:
“I just leave it on in thebackground for some noise while I’m working around the house I tune in and out of watching”
Flick viewing
Non-committed; Minimal filtering
User quote:
“I know what I want to watch when I see it. I don't plan my life with TV Magazines”
Committed Controller
‘Flicking with attitude’
User quote:
“Most of what's on is rubbish I hunt out the best stuff and don't stay put too long”
Search
Intensely focused; Very personalised
User quote:
“I would spend a lot of time setting my system up so I know where to go to get what I want”
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00 Audience Focused Production
Entry points
EPGRed button
Portals
Linked data
Search
Social rec.Review
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00 Audience Focused Production
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00 Audience Focused Production
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00 Audience Focused Production00 Screens - Cross platform awareness
Web
TV
ProductExperience
Mob
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00 Audience Focused ProductionCessna
Wii
PS3
TV Remote
By Magic
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00 Audience Focused Production
Navigational principles
• Provide consistent user journeys• Aid the viewers in making decisions • Provide clear flags and titling • Hand-hold viewers through latencies within the application • Communicate to the viewers what they might expect • Educate viewers as to the benefit of using advanced features • Enable the viewers to exit at any point through the journey• Provide dialog if user is required to take action
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00 Audience Focused Production
Commission TX
Pre-Production
Production
Post Production
Commission
Pre-Production
Production TXApp build
Graphics QA
Platform Testing
Content EntryCommunities
TV
iTV