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HEALTHYCARE MASSAGE CENTRE
MEN-TE I RAMEN
AUSTRAL IA-CH INA BUS INESSWEEK AWA R DS
F IVE :AM MARKET RESEARCH BR IEF
VOSE PROSPECTUS
OXFAM KARMA CLEANSE PPT
PHOTOGRAPHY
HEALTHYCARE MASSAGE CENTREHealthycare Massage is a relaxation massage centre located in Wallsend, NSW. I was appointed to design all Visual Identity and marketing collateral for the company. The concept come from the interconnection of the Chi which the core business is based on, also as a female owned business, the whole project is showing a feminine touch.
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MASSAGE CENTRE
$5
02 4951 4321Shop 15, Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287
Valid until Issue by
healthycareMASSAGE CENTRE
P: 02 4951 4321ADD: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287
Expiry Date
MASSAGE CENTRE
P: 02 4951 4321
Shop 15 Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287
MASSAGE CENTRE
02 4951 4321
Shop 15 Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287
Mon ~ Wed & Fri Thu Sat ~ Sun
8:30am ~ 7:00pm8:30am ~ 9:00pm9:00am ~ 5:00pm
OPEN 7 DAYS
Body MassageNeck & Shoulders Walking on Back & Legs
Neck, Shoulders & Walking on Back, Legs Head, Neck & Shoulders Neck, Shoulders & Back Head, Neck, Shoulders, Back & Arms
Neck, Shoulders, Back, Hips & Legs Whole Body Aromatherapy Hot Stone Whole Body Aromatherapy Four (4) Hands Whole Body Aromatherapy Reflexology (Foot Massage)
Deep Tissue Remedial Massage is available for $15 per service.
$25 / 20 mins$35 / 20 mins $40 / 30 mins $50 / 40 mins $70 / 60 mins$35 / 30 mins$40 / 35 mins$55 / 45 mins $70 / 60 mins$55 / 45 mins $70 / 60 mins$55 / 45 mins $70 / 60 mins$100 / 60 mins$80 / 30 mins $150 / 60 mins$40 / 30 mins $55 / 45 mins
Traditional Chinese MedicineAcupuncture Acupuncture & Deep Tissue Remedial Vacuum Cupping Ear Candle & Head, Neck Massage
$60 / 30 mins$120 / 60 mins $500 / 5X60mins$30 / 15 mins$45 / 30 mins
Pain ManagementHeadaches / Frozen Shoulders / SciaticaTennis Elbow / Lower Back Pain
$60 / 30 mins $90 / 45 mins$120 / 60 mins
Healthy Care Massage Package Walking on back and legs with reflexology (60 mins)
Relaxation Massage Package Whole body aromatherapy with reflexology. (90 mins)
Healthy Care Luxury Massage Package Four (4) Hands whole body massage with reflexology. (90 mins)
$70
$100
$180
Hot Stone Massage Package Hot Stone whole body aromatherapy with reflexology. (90 mins)
$130
Health Insurance Rebate WelcomeGift Voucher Available
L RR L
(1) Please Circle The Area of Discomfort/Pain/Injury (4) Please Tick The Symptoms/Conditions
Chronic Pain
Sleep Disorders (2) Are you currently taking any medication?
Other(3) Are you allergic to anything?
1. The personal information I have provided on this form relates to me and is correct.. 2.. I acknowledge the detail contained on this form, will be forwarded to the insurance company and other government department under the request.
Headaches
Cold/Flu/FeverDiabetes
High Blood Pressure
Heart AilmentsKidney Ailments
Cancer
Infectious Conditions
Herpes
Shingles
Eczema
Psoriasis
Skin DisordersPhlebitis
Varicose Veins
Joint Replacements
Blood ClotsOsteoporosis
T.M.J SyndromeNeck/Spine Injury
Loss of Balance
Numbness
Fatigue
Depression
Nervousness
Dizziness
Allergies
Arthritis
Epilepsy
InsomniaPregnancy
P.M.S Syndrome
1. GENERAL INFORMATION
Surname
Gender M F Age Insurance Membership No.
Address
Suburb Post Code State
Physically Related Job Duty/Occupation
2. BODY CONDITION
SIGNATURE: DATE:
Given Name
Mobil PhoneEmail
HEALTHY CARE MASSAGE CENTREHEALTH INSURANCE REBATE CUSTOMER INFORMATION
OFF
ICE
US
E O
NLY 发票号码 日期 治疗项目 治疗师
Invoice No. Date Treatment Practitioner
CONFIDENTIAL
Customer Reference No.
Voucher No.
Name
Amount
Issue by
Issue Date
Voucher No.
Issue by:
Issue date:
MASSAGE CENTRE
P: 02 4951 4321Add: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287
0001340
VIP Card
Gift Voucher
Price List
$5 off VoucherEnvelope
Customer Information Form
MEN-TE I RAMENMen-Tei Ramen is a dedicated Japanese ramen shop in Glenferrie, VIC. I was commissioned to design the entire Visual Identity for the owner. The concept is based on Japanese Calligraphy and traditional Japanese stamp as a little red pavilion which reflect to the direct translation of Men-Tei (noodle pavilion).
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257 Glenferrie Road Malvern VIC 3144
T: 03 9509 1238
Mon ~ Sat11am ~ 9pm
Sun5pm ~ 9pm
SUSHINigiri Sushi A La Carte (2 pcs / Serve)
SupremeSamon Tuna King Fish Ebi Tobiko Inari Tamago $4.20
PremiumSamon Toro Salmon Mango Grill Salmon Scollop Unagi $5.80
Assorted Sushi 1.Small (6 pcs) 2.Midium (10 pcs) 3.Large (18 pcs)
$11.80 $19.80 $32.80
Sushi & Sashimi Combination 7.Small (12 pcs) 8.Large (21 pcs)
$19.80 $33.50
Assorted Sashimi4.Small (9 pcs) 5.Midium (14 pcs) 6.Large (24 pcs)
$12.80 $18.50 $33.50
9.Salmon Toro Sashimi (9 pcs) $15.80
10.Hamachi Sashimi (9 pcs) $13.00 King Fish Sashimi With Honey Lemon Soy
Maki Japanese Nori Roll
11.California Roll (8 pcs) $12.80Fresh Salmon, Avocado and Cucumber Nori Roll
12.Futomaki (8 pcs) $8.80Fresh Vegetable and Egg Omelett Nori Roll
13.Sake Ebi Maki (6 pcs) $9.80Prawn and Avocado Nori Roll Covered with Salmon Slice
14.Special Unagi Maki (6 pcs) $12.80Grill Eel and Crab Salad Nori Roll
15.Kappa Maki (12 pcs) $7.80Small Cucumber Nori Roll
16.Tuna Maki (6 pcs) $5.50
17.Salmon Maki (6 pcs) $4.80
18.Soft Shell Crab Maki (6 pcs) $9.80
257 Glenferrie RoadMalvern VIC 3144
T: 03 9509 1238
Miso Ramen $11.50 Soy bean paste soup served with pork, egg and vegetables
Yasai Ramen / Udon $10.50Assortment of vegetables served with Ramen or Udon noodle soup
Tempura Udon $12.00Tempura prawns and vegetables served with udon noodles soup
Nabeyaki Udon $9.80Tempura prawn, crabmeat, vegetables and pork in udon noodles soup
Tan-tan Mei $11.50 Stir-fried diced pork and soft poach egg on top of sesame paste base broth with Ramen noodle and Japanese chilli oil.
Yakisoba $9.50Stir-fried egg noodles with beef and vegetables Seafood Yaki Udon $13.80Stir-fried Udon noodle with seafood and vegetable
MAIN COURSEメインコースTeriyaki Salmon $22.00Grilled salmon with teriyaki sauce and served with vegetablevegetable
Teriyaki Chicken $18.80Grilled chicken with teriyaki sauce and served with vegetable
Teriyaki Beef $18.80Beef slices with teriyaki sauce and served with vegetable
Tatsuta Age $16.80Deep fried garlic and ginger marinated chicken served with salad
Tofu Steak $15.80Tofu cooked in teriyaky sauce with mushroom & onion on hot plate
Tonkatsu $18.00Fried crumbed pork/chicken with Japanese BBQ sauce and side salad
Tempura $18.00Deep fried prawns, fish and vegetable in light batter
Wafu Steak $24.00Beef eye fillet in homemade Wafu sauce with vegetable on hot plate
Seafood Teppanyaki $26.00Seafood cooked in garlic butter with vegetable served on hot plate
BENTO弁当Men-Tei Bento $14.50Tempura Prawn and Vegetable, Teriyaki Chicken, Seafood Spring Roll, Salad and Rice
Deluxe Bento $18.00 Tempura Prawn and Vegetable, Deep Fried Crumb Pork Fillet, Gyoza, Sushi, Salad and Rice
Vegetarian Bento $14.50Tempura Vegetable, Yasai Croquette, Agedashi Tofu, Stir Fry Vegetable, Salad and Rice
DESSERTデザートGreen Tea Ice Cream $4.90Homemade Japanese green tea ice cream with sweet red bean paste
Black Sesame Ice Crea $4.50 Homemade Japanese black sesame ice cream
Maru Mochi $2.90Japanese rice cake with green tea, sesame and red bean filling
Trading Hours 取引時間
Mon-Thu 11am - 9:30pmFri, Sat 11am - 10pmSun Close Sushi
MenuT/A Menu
BusinessCard
AUSTRAL IA-CH INA BUS INESSWEEK AWA R DSDesigned Australia-China BusinessWeek Awards logo, letter head and invitation which will be launch in Sydney later 2015. As a in-house designer at the Awards Organizer I was been assigned to design the logo for this inaugural events.
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AUSTRALIA-CHINABUSINESSWEEK
AWARDS澳中商务周商业卓越奖
PO Box 878 South Yarra 3141 T:03 8689 9898 E:[email protected]
AUSTRALIA-CHINABUSINESSWEEK
AWARDS澳中商务周商业卓越奖
We have great pleasure in inviting you to attend the inaugural
Australia-China BusinessWeek Awards 2015 Gala Dinner with
Australia Business Forum and guesses at Shangri-La Hotel
Sydney on 21 October 2015
Address
176 Cumberland Street,
Sydney NSW 2000
RSVP
Qin Hang
INVITATION
PROUNDLY
SUPPORT BY
F IVE :AM MARKET RESEARCH BR IEFThis document is a university assignment I was done when I was in Monash University.
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five:amMarket Research BriefSeptember 2014
25097296 11577932 25370197Tin Kau Chan Izabella Jelonek Hongsheng Zhang
Word Count:925
1Page
Market Research Brief
Introductory Comment
Background Information
Purpose
In order to pursue a healthy lifestyle, David Prior has been waking up at five am every morning, for decades, to savor the five am stillness by enjoying surfing, yoga, and eating organic yoghurt. In 2009 Prior founded his own yoghurt brand called ‘five:am’ with the ambition to share his philosophy with the rest of Australians (about five:am, n.d.). Over the last five years, five:am has grown to become an established and successful brand. In addition, it has been recognized as ‘great tasting’ having received many awards such as the gold medal at the Dairy Industry Association of Australia Awards. (about five:am, n.d.).
In Australia, consumer emphasis on ‘healthiness’ continue and often drive consumer behaviour and product choice, particularly within the dairy industry (Lin, as cited in IBISWorld Industry Report, 2014). Yoghurt, as a convenient and healthy snack has also been subject to this trend and has shown considerable growth within the almost stagnant dairy industry over the past two decades (Dairy Australia, 2014; IBISWorld Industry Report, 2014). The yoghurt industry is growing and forecast to generate $542 million in revenue (for the year of 2013) with an expected growth of 3% per annum (IBISWorld, 2014). The yoghurt category represents 14% of the overall butter and dairy industry worth close to $4 billion (IBISWorld Industry Report, 2014).
Five:am is one of the brands that has been capitalizing on this growth and has become one of the brands with solid presence on Australian supermarket shelves. Similarly to five:am however, the other yoghurt brands entering this market, also focus on inspiring the health-conscious consumers of today, both current and potential. As an example, American brand Chobani, specializing in natural Greek yoghurt, has recently exploded in the Australian market and has became the second best-selling yoghurt in Woolworths (Watson, 2014). The yoghurt industry in Australia is facing increasingly high competition domestically and internationally.
With an established product range and wide distribution, it is the promotional campaign that is seen as the key driver behind five:am’s sales. Hence, the overall aim of this research is to provide market information and feedback regarding five:am’s promotional effort, that of its competitors and the corresponding consumer reactions. Consumer insights will enable five:am to position its products in this crowded and increasingly competitive market to reduce the uncertainty of current promotional strategy and maximize the achievement of overall business results of this young yoghurt brand.
Given five:am’s vision and business objectives and the current competitive environment, the purpose of this research is to enable five:am to clearly differentiate itself from its competitors. To achieve differentiation five:am must also gain an intimate understanding
3Page
Market Research Brief
The research is set to be performed in Sydney, Melbourne, and Brisbane with target audiences including those who are regular yoghurt consumers and purchase the product from major Australian supermarkets (Coles, Woolworth, IGA). The research is required to cover both five:am’s customers and other yoghurt brands’ customers in order to gain a comprehensive understanding of buyer behaviour of all consumers purchasing yoghurt.
1 x written report – full report1 x abbreviated report with summary recommendations1 x presentation (PPT) to the marketing and management team
Target Market
Reporting Requirements
Timing
Budget
Existing research or other information
Contact Details
Final report and presentation along with research findings and recommendations need to be submitted and delivered before December 1st 2014 in order for five:am to prepare and adjust the 2015 strategic marketing plan.
The allocated budget for this research project is AU$300,000.
Internal sales data and current marketing plans will be provided upon request to the successful agency.
For further information, please direct your questions to:
Izabella JelonekMarketing ManagerP: (03) 8888 8888E: [email protected]
VOSE PROSPECTUSVOSE is a company that created for the purpose of an assignment. The core business of this company is virtual fitting room based on 3D CAD scan technology. Therefore the document is prepared with 3D objects elements to matching the core business.
13
Invest The Face of Future Fashion Retail
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• Long Term - Install VOSE 3D Scanning Booth in all Australia capital cities’ major shopping centre in4 years.
- Implement VOSE tagging system in all major online clothing retailers in 5 year.
- Implement VOSE tagging system to 60% of B&M retailers in 2 year.
- Enter Europe, Asian, and North America Market in 8 years.
Communication Objective
The marketing communication should focus on two aspects; one is consumer communication and the other is industry communication. Consumer communication is traditional B2C campaign to promote the product in order to achieve a wide base of awareness, curiosity and ultimately leads to 3D scanning/downloading of the product. The industry communication is based on B2B channel, to achieve installation and implementation of the product into clothing retail store both online and B&M.
3.5 Implementation
Implementation Strategy
The B2C market implementation will take place in two phases at introductory stage; the key concept is to launch the product in younger generation and let younger people act as an opinion leader/market maven to introduce the product to the older generation.
B2B side of the implementation will be taking place in several stages as well. The concept is to start with Australian local leading clothing manufacturer/retailer, such as Sports Girl, Cue and Country Road. Ideally operate both online and B&M We will provide our service with a discount price in order to getting access to the market. With the B2C customer base growth, we could use the customer base as bargaining power to negotiate with other industry giants, where we introducing our full price services and occupy the market.
Performance Monitor and Control
Product Performance Product performance will be monitored by an in house engineer and be report daily to product manager and partner retailer liaison during crucial times. After stabilization, the report will be less frequent and will be set by the partner retailer and VOSE account manager to incorporate their needs.
Communication Performance The communication effectiveness will be measured by Marketing Research Company on yearly basis or by demand. The awareness, advertising elasticity and product influence will be measured via a focus group, surveys and other marketing research tools.
Marketing Expenses
Item Estimate Budget (AUD)
Website Design & Maintenance
Database Design & Maintenance
Social Media
PR (Launching Party in Melbourne and Sydney)
3D Scanning Booth
Booth Location Rent
Partner Retailer Communication
Government Expense
$20,000
$50,000
$15,000
$80,000
$15,000/Booth
$13,500/Month/Location
$5,000
$10,000
Employment $130,000/Year
15Invest The Face of Future Fashion Retail
3.6 Action plan
Six month before launching
Time Frame B2C B2B Communication Mix
Start publicity in social media, and technology websites (e.g. Engage, Gizmodo)
Announce the first installation in Melbourne CBD Emporium Shopping Centre
Install first two 3D Scanning Booths in Melbourne Emporium Shopping Centre with exclusive launching party with celebrity, teen idol, and partner retailer VIPs.
Booth Open to general public via online booking system through VOSE website
Launch two more 3D Scanning Booths in Sydney CBD Westfield Shopping Centre
Start to cover major metropolitan shopping centre in Melbourne and Sydney
Prepare database and redesign retailer’s online store
Retailer announce partnership
Restock all B&M tag, New online store launching
Closely monitor the performance of the product, daily evaluation report to company director and partner retailer liaison.
Monitor product performance, and report to partner retailer weekly
Pitch idea to other potential retailers
Social Media, Publicity
Social Media, PR, Publicity, Partner Retailer’s Advertising
Social Media, PR, Publicity, Partner Retailer’s Advertising
Publicity, Social Media, Partner Retailer’s Advertising
Social Media, PR, Partner Retailer’s Advertising
Social Media, Direct Selling (B2B)
One month before launching
Launching
One week after launching
Two weeks after launching
Two month after launching
Install 3D Scanning Booth to Brisbane, Adelaide and Perth
First seasonal report finalized and sent to partner retailer’s management
Social Media, Local Newspaper, Partner Retailer’s Advertising
Six month after launching
Install 3D Scanning Booth to Darwin, Canberra, Geelong, Newcastle etc.
Second batch of retailer store launching
Seasonal report distribute to subscribe retailer / manufacturer
Social Media, Local Newspaper, Partner Retailer’s Advertising
Twelve month after launching
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4FInAnCIAL pLAnnIng
4.1 Funding requirements
To date, owner equity invested is $100,000. We are currently seeking additional funds for the next 3 years to purchase the scanner, open up 3 booths, software development, mobile app management and marketing and advertising expenses. The capital sought is $1.4 million, in return for an owner equity position to be determined at the time of negotiations.
Venture Capitalist Ownership
To amount the part of the business which belongs to the venture capitalist after having invested in our firm, we have to divide the total value of the company by the invested venture capital. To compute the firm’s value, we use the Discounted Cash-Flow method (DCF).
Growth rate of CF year 5 + 6 = 30%Growth rate of CF year 7 - 10 = 10%Growth rate of CF year 11 – infinity = 5%Risk free rate of return = 5%Risk premium = 15%Risk adjusted rate of return = 5% + 15% = 20%
Venture capitalist’s ownership = Venture Capital invested / Value of the company = 1,400,000 / 7,360,672 = 19.02%
Owner’s Equity = 100,000 / 7,360,672 = 1.36%
This means that about 20% of the company belongs to the Venture Capitalists and 1.5% belong to the owners. The venture capitalist will be allocated as part of the management whereby they have positions as directors where they will act in an advisory and guidance role and will be paid a monthly board of director’s fee.
17Invest The Face of Future Fashion Retail
4.2 Key Financial ratios
Gross and Operating Margins
Gross Margins 2.41% 49.99% 53.64%
Operating Margins -23.35% 29.11% 37.82%
Year 2 Year 3 Year 4
Profit Potential and Durability
-500,000 -400,000 -300,000 -200,000 -100,000 0 100,000 200,000 300,000 400,000
Year 0
Year 1
Year 2
Year 3
Year 4
Figure 4 Yearly Profit
VOSE is expected to have positive net income by mid-year 3 and is expected to grow rapidly within the following years. VOSE has the potential to enduring standalone business, supported by a diversified revenue stream (from retailers, designers and in the future custom made clothing), with the opportunity to expand into other sub-segments of fashion and retail.
Break Even Analysis
Fixed cost 127,000 75,000 75,000 127,000
Year 0 Year 1 Year 2 Year 3
127,000
Fixed cost per unit 1.86 1.10 0.52 0.64 0.47
Variable cost 350,000 320,000 410,000 415,000 535,000
Variable cost per unit 5.14 4.71 2.89 2.08 1.96
Selling price per unit 8 8 8 8 8
Year 4
Months to break even: 12 monthsMonths to reach positive cash flow: 34 months
OXFAM KARMA C LEANSE PPTThis is a presentation slide design for Oxfam Monash Innovator Program’s presentation. The design needs to fit into Oxfam’s existing branding guideline but altered to fit the needs.
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MONASH OXFAM INNOVATOR
oxfam Karma cleanse
DECEMBER 2014 DECEMBER 2014 TARGET AUDIENCE
Liz28 y.o
Finance Sector
Travels, Yogi, Instagrammer
DECEMBER 2014 welcome bag
ESSENTIAL
VALUE
PREMIUM OXFAM
$31.00
$51.00
$81.00 UNWRAPPED
DECEMBER 2014
CHALLENGEwelcome bag ZINE
Oxfam retail
fair
COSTDECEMBER 2014
CHALLENGE
welcome bag
ZINE
MARKETING/PROMOTION
HUMAN RESOURCE
ADMINISTRATION
$1,000 Upfront Set Up
$2,000 Tote Bag Design and Initial Production
$2,000 Initial Design, Seeking Sponsorship for Print
Through Oxfam Social Media and Instore
Existing Oxfam Staff and Volunteers
Using Existing Oxfam Admin Resource
oxfam Karma cleanseyour new year guide to a better
2015
PHOTOGRAPHY
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0430 811 980