Jonathan Schull, Associate Professor, Information Technology, Rochester Institute of Technology
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Transcript of Jonathan Schull, Associate Professor, Information Technology, Rochester Institute of Technology
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Predicting the evolution of digital rights, digital objects, and digital rights management languages.
Jonathan Schull, Associate Professor, Information Technology,
Rochester Institute of Technology
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Biologization
the ability to reproduce, spread, and evolve.
Virtualizationrepresentation
in purely disembodied
bits.
DigitalRights
Management
When worlds collide
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The Virtualization of Money
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Fee for Service predates Exchange
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Barter: exchange of things for things
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Evolution of Money
Negotiable Scarce Commodities …
Weighable Scarce Commodities
Authenticatable and therefore Countable
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From Silver Certificates …
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…to Good Faith
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The Virtualization of Money: no problem!
(If you can count on the constant vigilance and full force of the most powerful political and military forces in the history of mankind.)
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Increasingly, it’s digital documents for digital documents
Digital Rights
Management (for money) is a done
deal.
Digital Rights
Management (for money) is a done
deal.
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The Virtualization of Information ProductsA similar story.
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On the other hand… What about biology?
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Two Meanings of Publishing
Two Meanings of Publishing1. Dissemination of Information Processes: the economy of ecology
and the wealth of notions
1. Dissemination of Information Processes: the economy of ecology
and the wealth of notions
2. Manufacturing of Information Products:the economy of thingsand the wealth of nations
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Self-propagating information media• Self-reproducing machines
• Digital Media• Writing• Speech• Memes• Nervous Systems
and Imitation• Viruses and Cells• DNA• RNA• Protocells
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Information is not a thing.
• Some patterns don't just move from place to place.– They reproduce
– They spread
– They evolve.
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Digital Media and Me
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Superdistribution: the Early Days
1990
(Specialized Hardware)
1992
(All Software)
1994
(Metered Usage)
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Context-sensitivity
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Future of Superdistribution:More Virtual
• Non-currency remuneration (OMA tokens?)
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Tracking Redistribution: Why?
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Future of Superdistribution:More Viral:
Tracking and compensating re-distribution
• Compensation for Redistribution• Can ODRL specify rights for re-distributors?
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Future of SuperdistributionMore Viral:
Tracking and compensating re-distribution
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Tracking Redistribution: How?
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Personal Information Trust • Privacy Problem
– Tracking data are personal data– Privacy rights are weakly defined
• Solution?– Help subjects of tracking data
• exploit value,
• preserve privacy
?!
MarkMarketer
MarkMarketer
ConnieConsumer
Dear 12345,
…Sincerely, Mark Marketer
Dear Connie,
…Sincerely, Mark Marketer
Dear Mark,
…Sincerely, Connie
Dear Mark,
…Sincerely, 12345
Anonymized,TemporalizedConsumer #12345.678
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Personal Information Trust• Because Value of Personal Information is synergistic:
– Each bit is more valuable with other bits– Because only the consumer can combine bits…
…consumer controls usage, reaps benefits– The PIT and consumer can profit…
…by purchasing data from 3rd parties.• 3rd parties would get better prices from the PIT than from spammers.• Marketers would get more value from the PIT than from black market data mongers.
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Privacy Challenges
Can we assert rights over..– Tracking data?
• Where?– In the transferred objects?– Via the transaction system?– Both?
» Tracking data will often of most value to the content creator
– Data generated by information transactions
• between and among individuals and marketers?
– Conditions under which contact is welcome
– Conditions under which tracking data can be used
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Adaptation by Natural Selection
• Reproduction• Mutation• Inheritance• Differential Reproduction
– Functional Mutations!• Price
• Color Scheme
• Trial Durations
• Rights Conditions?
Central Server can ensure that
differential reproduction promotes “vendor fitness” not just “viral reproduction”
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Challenge
Is it possible to assert rights over –documents that are intended to change…•randomly ?
•In a directed fashion?
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Thank You!