Jonathan Mehall

Inside Oxfam America• In 1942, a group of Quaker intellectuals, social activists,

and Oxford academics formed the Oxford Committee for Famine Relief in response to the plight of refugees in Greece.

• After the war, Oxfam (a name derived from its postal code abbreviation) continued its work, sending materials and financial aid to groups aiding poor people throughout Europe. As the situation in Europe improved, Oxfam’s attention shifted to the needs of people in developing countries.

Inside Oxfam America• Oxfam America is a global organization working to

right the wrongs of poverty, hunger, and injustice.

• One of 17 members of the international Oxfam confederation, works with people in more than 90 countries to create lasting solutions.

• Oxfam saves lives, develops long-term solutions to poverty, and campaigns for social change.

• YouTube – 2,000+ subscribers and 264 videos• Facebook – 120,000+ likes

Inside Oxfam America• Our vision: A just world without poverty.• Our mission: To create lasting solutions to poverty,

hunger, and social injustice.

Inside Oxfam America

Inside Oxfam America• Senior Leadership

• Raymond Offenheiser – President

• Stephanie Kurzina – VP for Development & Communications

• Paul O’Brien – Vice President for Policy and Campaigns

Inside Oxfam America• All programs monitored according to:

• A baseline or assessment of the situation prior to intervention• A monitoring system with quarterly or midterm reports documenting

progress in relation to plans• Annual reviews that document aggregate evidence and that bring

stakeholders together for reflections on progress• An evaluation every three to four years and/or when an initiative

finishes

Inside Oxfam America• Financial Information (

http://www.oxfamamerica.org/explore/inside-oxfam-america/financial-information/)

• For every $1 you give:$0.77 goes directly to emergency, development, advocacy, and public education work$0.15 is invested to generate future revenue$0.08 is spent on support costs

• http://www.oxfamamerica.org/explore/research-publications/annual-report-2014/• (published September 16, 2014)• 64% of funds come from individuals and 11% comes from funding

• 39% of those funds go towards program services for poverty and injustice for program services

The Problem & The Solution• The problem

• Estimated 1 in 6 people in US struggle to put food on the table• Estimated 46 million American’s ^• National poverty is a result of poor political choices and extreme

economic inequality

The Problem & The Solution• The solution

• Increase federal minimum wage (to the proposed $10.10)…would give at least 25 million workers a raise

• Create fair and effective tax systems so that tax revenue funds schools, hospitals, infrastructure, etc.

• Create accountability for oil, gas, and mining revenues• Make a voice for the people, the driving force of decisions in the

United States

Campaign For Solution• Video campaign funded by Oxfam America• Running time – 1:30-2 minutes • Focuses: National poverty, economic inequality, political

corruption

Campaign For Solution• Open up with random individuals sharing statistics about

poverty/ hunger, economic inequality, and political corruption

Campaign For Solution• Provide a concrete plan for donors and citizens

Campaign For Solution• Touching but not depressing music and images of poor

and oppressed around America

Campaign For Solution• Final scenes are explanations on how to help

• Donating, raising awareness, staying informed, volunteering• Contact info included

Campaign For Solution• How the message gets out

• Run YouTube advertisements• Send out newsletters to subscribers of Oxfam America• Yearly reminders for previous donors• Seminars and talks at schools and other organizations• Regional headquarters

Oxfam America

On The Homefront