Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Media and Your School...
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Transcript of Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Media and Your School...
- 1. Going Mobile: How it Pertains to Social Media and Your
Schools Website
Presented by Jonathan Moser Hashtag: finalsite + edsocialmedia
Connect on
2. Before the Phone
smart
3. Is it a Smart Phone or a Cloud
Computing Device?
4. 5. 6. Growth of Mobile
7. What are we using these Mobile Devices
4
8. "The biggest change in devices will be 'beyond phones' in what
we call 'connected devices' from tablets to wirelessly-connected
machines of all kinds, like medical monitors, cameras, smart
meters, and vehicles. Its projected there will be over 2 billion of
these connected devices worldwide by 2020.
Business Insider, Inc.
9. Your mobile device will touch every part of your life: it will
be your wallet, your identity, your car keys, house keys,
communication, social life and far more. All of these technologies
already exist, but they will become more pervasive and engrained in
everyday society in just a few short years.
Business Insider, Inc.
10. The mobile future of money, health, information gathering will
come from brands that we have yet to discover (or create).
Business Insider, Inc.
11. "I think the biggest (and most important) change coming to
mobile technology is in mobile payment systems
Business Insider, Inc.
12. "The next few years of mobile will be very exciting. We'll see
a lot less 'Hey phone, let me ask you a question' and a lot more
'Hello from your phone! I found something awesome nearby you should
know about'.
Business Insider, Inc.
13. "Also, 5 years from now, I predict the general shape and UI of
most phones will still be a lot like the current iPhone.
Business Insider, Inc.
14. "Smart phones give us [as developers] access to a whole new
world of data. Never before have we known where you are, what
you're enjoying, how fast you're moving, or where you're headed.
This is kicking off a huge wave of location driven
applications.
Business Insider, Inc.
15. "What I'm particularly interested in is this shift from search
to discovery that is happening. Instead of telling the phone
exactly what we are looking for ('Bob's Donuts'), you can now
simply launch the device and see good things around you, see where
your friends have been nearby and what they've been eating.
Business Insider, Inc.
16. "The present of mobile represents the triumph of ubiquitous
computing. What we call 'smartphones' are only incidentally phones
-- they're more accurately described as cloud-connected computers,
available at the ready.
Business Insider, Inc.
17. "Our mobile device will be our primary computer and we will be
able to use it to take over and control other devices like TVs, car
dash, tablets, thermostats, etc.
Business Insider, Inc.
18. "I think the biggest change, and one that we're already
starting to see take shape, is that globally the majority of
internet usage will be done via a mobile device and for most people
the mobile web will be their primary -- if not their only -- way of
experiencing the internet. For a lot of businessSchools that'll
mean designing for the mobile web first and for the regular web
second, and there will be increasing numbers of sites, apps, and
services that exist only for the mobile web.3
Business Insider, Inc.
19. "We fundamentally believe that location will become an integral
part of all mobile experiences and that location usage data will
revolutionize our understanding of human behavior.
Business Insider, Inc.
20. "Mobile will become the convergence of anything that requires
an external connection for us. Social, commerce, entertainment, and
more. It becomes an extension of your mind -- and the ability to
interact with the device without even looking at it will be the key
focus of a lot of hardware innovations.
Business Insider, Inc.
21. "The term 'mobile' will become an anachronism.Remember 'desktop
computing'?All computing will be considered mobile.
Business Insider, Inc.
22. "Near Field Communication (NFC) will open the floodgates for
profound changes in the way we use our mobile devices.
Business Insider, Inc.
23. 24. Changing the way we think about Web Design and School
Communications.
Mobile Web Design
Full Desktop Web Design
Print Publication Design
25. 26. 27. 28. 29. 30. Mobile First
Mobile First is a philosophy created by Luke Wroblewski that
highlights the need to prioritize the mobile context when creating
user experiences.
Great Book
31. The Mobile Social
32. LiveProfile LiveProfile helps you stay connected with friends
and share in real-time. Use your iPhone to send free mobile to
mobile messages, status updates, photos, videos, and more! You can
use it on iPhone, Android, and BlackBerry devices, it even works on
the iPod Touch. Now with picture and video messaging!
33. Convore Convore is the easiest way to have group conversations
about topics you like! Its a fun mix of chat, forums, and instant
messenger. Create or join new groups and invite your friends to
join the conversation in no time at all. Best of all: its
free!
34. Google Latitude With Google Latitude, see where your friends
are right now. Latitude lets you stay in touch with your friends
and family by making it easy to share where you are and see each
other on a map.
35. Prowl Owl Prowl Owl is a geolocation app for the iPhone that
sends push alerts when your Facebook friends are nearby. Whether
youre at a park, at a bar, or on campus, Prowl Owl lets you spend
less time pulling out your phone and more time hanging out with
friends.
36. Foodspotting Foodspotting is a visual guide to good food and
where to find it. Instead of reviewing restaurants, you can find
and share where to find your favorite dishes using photos.
37. DailyBooth DailyBooth is Your Life in Pictures. Document and
share your life with others. Get real-time updates on what your
friends and family are doing every day. Its a great way to keep in
touch with friends and family. Watch the live feed and see whats
going on in the world around you. Spark up conversations with
strangers and make new friends. DailyBooth is the absolute best app
in the App Store to show off the iPhone 4s front facing
camera.
38. Meedeor Meedeor: a healthy ecosystem for your mobile
photography. Post photos to your Media Feed from your mobile
device. Connect to Facebook and Twitter to share and find friends.
Subscribe to feeds from all over Meedeor, or find content posted
near you. Dont have an account? Sign up directly from the
app.
39. DailyBooth DailyBooth is Your Life in Pictures. Document and
share your life with others. Get real-time updates on what your
friends and family are doing every day. Its a great way to keep in
touch with friends and family. Watch the live feed and see whats
going on in the world around you. Spark up conversations with
strangers and make new friends. DailyBooth is the absolute best app
in the App Store to show off the iPhone 4s front facing
camera.
40. Postman Why spend much more on generic, bland and overpriced
postcards from the local tourist shack? With your iPhone and
Postman, creating professional virtual postcards from your photos
is a snap, and sharing them with your friends is even easier and
totally eco-friendly!
41. TuneTweet TuneTweet does one thing and one thing only: it
allows you to post what youre listening to on youre iPhone or iPod
Touch to Twitter. Each Tweet is entirely customizable, and in fact,
if you decide that you actually dont want to tweet about what youre
listening to, you can just use the app as a simple tool to post
anything to Twitter. Also, using new capabilities in iPhone 3.0,
the app allows you to navigate within your playlist.
42. BeejiveIM for Facebook BeejiveIM for Facebook Chat lets you
access Facebooks chat service on the go, with the proven
reliability of BeejiveIM. Now you can chat with your Facebook
friends anywhere you go!
43. Cloudy Need help making a decision? Let your friends decide for
you! Cloudy lets you quickly and easily ask groups of friends for
their opinions.
44. comscore 2011
45. 46. 47. 48. 3 big Mistakes To Avoid in your QR Code marketing
Campaign
Reference : http://mashable.com/2011/08/02/qr-code-mistakes/
49. Mistake 1 Always Test your QR Code
50. Mistake 2 Make sure you have a good WIFI Signal
51. Mistake 3: Make sure you have enough Value.
52. 53. http://kimtag.com/s/personal_qr_code
Whereshould I create QR Codes?
54. More option for QR Codes
Campus Tours (Scan QR Codes on Buildings)
Alumni Reunions Sign-ups
Online Giving links for Post Cards or Posters
Add QR Codes to your Business Cards
Quick Call
Link to Videos
Link to Social Media
55. QR Codes in the Classroom
Link to resources on class handouts
Mobile Assignment Reminders when they leave or enter the
classroom
Study Cards with QR code Answers on the back
Self Guided Tours
Link to school news and the teachers newsletter/blog
Link to surveys and Quizzes
Add vCard to the teachers business card
Link to Videos
56. 57. 58. 59. More Qualified Inquires
60. 61. 62. 63. 64. How important is the speed of your
website?
65. Speed Matters
- 400ms delay results in 5-9% drop in full page traffic
66. 100 ms delay results in 1% sales loss (potential $191M in lost revenue in 2008) 67. 1s delay results 4% drop in revenue 68. Fastest 10% of users stay 50% longer than slowest 10% 69. 500ms delay drops search traffic by 20% (The cost of slower performance increases over time)