Jomos Schuhfabrik - Arber Hoxhallari

Copyright © Wondershare Software

LOGO

Practical Training 3

Presented byArber Hoxhallari


Overview

• The aim• Company description• Mission & Vision• Products• Turnover• Marketing• Potential improvements


The aim of the practical training

• Learn the general framework of the company

• Focus on marketing

• Apply the theoretical knowledge into practice

• Potential suggestions


Company description

• “Jomos” KG

• A family business since 1928

• Headquarters in Selbitz

• Main production site in Selbitz

• Only uppers are manufactured in Brasil


Mission & Vision

• Remain a family business

• Continue the tradition of a constant employer

• Keep producing in Germany

• Guaranteed quality

• Fair prices


Products

• Primary focus on men’s shoes

• Since three years started the production of ladies shoes

• New collections every year

• Soles production in injection machines

• Different linings


Products

• Five main categories:

• Jomos “aircomfort”

• Jomos “life active”

• Jomos “mohrlams”

• Jomos “sympatex”

• Jomos “safety”


Turnover & cost structure

• The cost of production has been constant 1.6 Euro

• The cost of storage is 50 cent / pair

• Average selling price of the finished product in 2011 was 28.7 Euro

• 634 000 pairs sold in 2011

• The calculated turnover is 18 195 800 Euro


Main markets

• Germany

• Neighbor countries

• Russia and Canada

• New significant markets: Middle east and Baltic countries


Marketing aspects

• The cost of marketing is 5% of net profit

• The cost of agents is 5 % of net profit

• Offices in main cities of Germany and abroad

• Web shop created for b2b customers


Marketing activities

• Corporate identity

• Different fairs around the world

• Jomos info day

• E-mail actions

• Magazines

• Agents


Customers

• Shops & chains

• Buying associations

• Wholesalers

• Internet

• Catalogues

• Factory outlet


Potential improvements

• TV marketing

• More active in shoe magazines

• Show the fair philosophy to the customers

• Follow the latest trends and focus on fashion

• Improve the quality of boxes


LOGO

Thank You!

Jomos Schuhfabrik - Arber Hoxhallari

Business

Transcript of Jomos Schuhfabrik - Arber Hoxhallari