Joint Marketing Fund (JMF) · Joint Marketing Fund Guidelines Cisco will provide funding for up to...

Joint Marketing Fund (JMF)

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

(JMF)

Soar to Greater Heights with Added Marketing Power

Table of Contents

Usage of Joint Marketing Fund (JMF)

Not Permitted JMF Usage

What is Joint Marketing Fund (JMF)

Joint Marketing Fund (JMF) Guidelines

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

JMF Workflow for Partner Initiated Activities (PIA)MFB User Guide

What is Joint Marketing Fund (JMF)� Joint Marketing Fund (JMF) is a program designed to support joint activities between Cisco and partner companies.� The JMF program intended to provide certified Cisco partners with the fund to support a range of proactive, revenue generating activities such as advertising, direct marketing campaigns.� JMF aim to assist certified partners to excel in fast-growing,


� JMF aim to assist certified partners to excel in fast-growing, competitive markets by promoting Cisco solutions.

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JMF Guidelines


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Joint Marketing Fund Guidelines � Cisco will provide funding for up to 75% of the activity’s cost, or up to a value of USD 5,000 per application (whichever hits first).� Applications for JMF funding should also be made well in advance of any planned activity (minimum 2 weeks before the activity start date), to allow the Cisco panel time to assess the request.


� Applications submitted after the activity is completed will result in application rejection.

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Usage of JMF


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JMF Usage for Partner Initiated Activities Permitted JMF Usage for Partner Initiated Activities:

– Traditional Advertising•Print Placement and Production•Radio & TV Placement & Production•Yellow Pages•Outdoor


– Web Marketing• Banners/Web Advertising• Email Blasts• Web Newsletter and Communications• Webinars• Web Placement & Production• Paid Searches

JMF Usage for Partner Initiated ActivitiesPermitted JMF Usage for Partner Initiated Activities:

– Telemarketing• Outbound telephone calling campaigns• List Purchase/Rental/Subscriptions

– Collateral Material• Catalogs


• Catalogs• Success Stories• Web Newsletter and Communications• Webinars• Web Placement & Production• Paid Searches

Not Permitted JMF Usage


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Not permitted JMF usageJMF usage is strictly forbidden:1. Demo Equipment/Lab2. Funding of permanent headcounts3. Travel Expenses and accommodation to Cisco events/EBC visits4. Pure CASH incentives for sales related programs5. No Golf, karaoke, liquors, etc.6. Partner’s sponsorship in Technology Solutions, Networkers or any Cisco-branded event.

JMF


6. Partner’s sponsorship in Technology Solutions, Networkers or any Cisco-branded event.7. Activities involving multiple vendors. (Note: Only the Cisco portion will be funded.)8. Splitting expensive activities across numerous applications.9. Freight or courier expenses.10. Payment for 'in-house' services - for example, event services provided by partner.11. Direct marketing via e-mail blasts, fax blasts, mailing lists or self mailers.12. Web hosting or Web maintenance or Website development.13. Partner Training, workshop, and incentive program14. Events, Seminars, Tradeshows (involving end users)

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JMF Workflowfor Partner Initiated Activity (PIA)


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LegendPartner

Channel Account Manager (CAM)

Manager of Channel Operation (MCO)


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Channel Program Manager (CPM)

Cisco Finance

CISCO Payable

JMF Workflow for Partner Initiated Activities (PIA)

Partner applies for JMF - PIA Cisco

Channel Approval

Partner receive notification on application

status

Partner conducts activity


Claims approval by

Cisco Finance

Partner submits online claims

Cisco send payment to partners

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JMF Process Flow for Partner Initiated

Partner applies for

JMF

� Partner applies for JMF through the following URL:

� Before applying for new application, partner should view the list of eligible activities in the Partner Central JMF page to avoid any application rejection.

� Marketing Acceleration Planner


page to avoid any application rejection.

Country JMF pages�

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� Cisco Channel Account Manager (CAM) will receive email notification requesting for JMF application approval� Once CAM approved the JMF application, it will trigger another email approval needed from MCO / CMM

Cisco Channel Approval


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JMF Process Flow for Partner Initiated� Cisco Manager for Channel Operation (MCO) / Channel Marketing Manager will receive email notification requesting for JMF application approval.� Once MCO approved the JMF application, it will trigger another email approval needed from CPM.



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� Channel Program Manager (CPM) will receive email notification requesting for JMF application approval.� Once CPM approved the application, partner will be notified via email on the application status.


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� MAP will send out automated email notifications to the partner on the application status:1. Approval of new application

� If application is approved for less amount requested, a reason will be provided in the email.

2. Denial of new application

Partner receive notification on application

status


2. Denial of new application� A reason will be provided in the email.

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Partner conducts activity

� Partner can conduct the necessary activity as stated in their JMF application (eg. Flyers, Success Stories, etc) for approved application.

� During the conducts of the activity, partner should refer to the guidelines for reimbursable expenses and obtain necessary proof of performance for claiming purposes after the end of the activity to avoid any claims delay or


after the end of the activity to avoid any claims delay or rejection due to insufficient documentations.


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Partnersubmits online

claims

� Partner to submit online claims once the activity is completed by clicking the URL below:

� Please note that the online claims should be submitted within 60 days of the activity end date stated by the partner in the JMF application. Applications not claimed within 60 days will expire.

� Marketing Acceleration Planner


will expire.� Reminder messages will be sent to the application requestor at 15 days and 45 days after the activity end date (only if the application is unclaimed).� After 60 days, the application requestor will receive an email notifying them that the application has expired (only if the application is unclaimed). Back to

Workflow



� Partner need to send all the proof of performance (with reference to MFB Approved activities listed below), partner’s bank information and all the third party invoices (original or certified true copies). Please refer to the country pages for details



�Partner Bank Information

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� The complete original documentation together with the partner’s bank information and proof of performance for claiming must be uploaded to the MAP tool.� Partner who submits insufficient documentation or non-original copy of the documents will result in either delay in claims processing or claims rejection.


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Claims approval by JMF Claim

administrator

� JMF claim administrator will verify the documentation submitted by the partners according to the Cisco guidelines for approved activities list. � Submission of completed original claims documentationand partner’s bank information received by Cisco finance will be processed every week and partners will receive their payment four weeks later.


payment four weeks later.� Once claiming process is completed, JMF claim administrator will send the approval amount to APAC Channel Marketing Senior Manager for approval

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JMF Process Flow for Partner Initiated� JMF Claim Administrator will notify Cisco Payable in US/BV to process the approved claims for payment. �This process does not apply for Australia due GST issue in the country. For Australia, JMF Claim Administrator will notify ANZ Account Payable to process the payment. The payment for Australia will be in AUD currency.

Claims approval by JMF Claim

administrator


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Cisco send payment to partners

� US Cisco Payable (for APAC except ANZ) to process the approved claims for payment.�The media of payment would be telegraphic transfer (TT).� The currency for payment will be in USD except ANZ. The payment for Australia will be in AUD currency. NZ will be NZD currency


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Marketing Accelerator Planner (MAP)


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MAP Training Site� Global Map Training Site


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