Social Aspects of Joint Actions: from analysis to design of social actions
Joint Actions on Climate Change Conference
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21-Oct-2014 -
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Transcript of Joint Actions on Climate Change Conference
Simon O’Rafferty: Senior Research OfficerThe creativity gap? –
bridging creativity, design and sustainable innovation
what does the Ecodesign Centre do?
established in September 2006
through core funding from the Welsh Assembly Government
•applied research
(knowledge creation)– demonstrations with industry
•knowledge hub
(knowledge transfer)– policy – academia – education/training resource development and delivery
•international partnerships
climate change is not ‘a problem’
waiting for ‘a solution’
it is an environmental, cultural and political phenomenon
it is multi-dimensional
our response requires a heavy dose of creativity
new roles for business / new roles for government
lots of great programmes and initiatives on ecodesign
regulatory frameworksinformation servicesdemonstration projectsR&D financinggrants‘brokering’
services
BUT…
it is still not mainstream in design/innovation -
especially in SMEs…
market failure
neo-classical economics
linear tools of innovation
addressing inputs rather than system
supporting firms in isolation
systems failure
evolutionary economics
innovation systems
knowledge & interactive learning
actors, infrastructure and culture
networks
capacity building frameworks
principles underlying interventions
to enable ecodesign/creativity/innovation we require?
different forms of intervention
–
strategic competencies, capacity building
an innovation system perspective
–
knowledge, interaction, (clusters, brokerage, mobility schemes)
policy instruments that address changes in behaviour for innovation, dealing with strategic, informational, or organisational
needs
an exploration of new (possibly informal) support channels
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e.g. VC or informal risk capitalists, entrepreneur networks, foresight programmes
greater policy coherence
(supply and demand side) with “open borders”
The stimulus for re-invention and for questioning the status quo has probably never been greater
“ “
Josephine Green
–
senior director of trends and strategy at Philips Design