Nov. 13-15 • Chicago

Join the celebration

Presented by the Private Label Manufacturers Association

Your Invitation... Here comes the band! Join the celebration.It’s PLMA’s 2016 Store Brands Jamboree and you are invited. Come exhibitand showcase your products to the largest audience of store brands buyersin America.

From food and beverages to health and beauty, from household to GM andDIY, PLMA’s 2016 Store Brands Jamboree is the private label event of theyear. Over 5,000 visitors. More than 2,700 exhibit booths. All under one roofat one time. There’s never been a store brands show like it.

This is the right time to exhibit, too. Private label marketshare has reached nearly 25% of unit sales in the U.S. In fact, it’s expanding faster than national brands asretailers coast-to-coast commit themselves to an aggressivestore brands strategy. Supermarkets, drugstores, massmerchandisers, dollar stores and convenience retailers are all doing it.

Whether you are a small manufacturer or part of a largemulti-national company, PLMA’s 2016 Store Brands Jamboreeis your chance to meet retail decision-makers who areresponsible for private label purchasing.

Join

the celebration

PLMA’s 2016 Private Label Trade Show

The Show That Gets the Job DoneTo maximize efficiency, the show floor is divided into food and non-food.The North Hall and Sky Hall are devoted to food, snacks and beverages

while the South Hall presents health and beauty, household and GM.

PLMA helps exhibitors before and during the show, too.

• PLMA’s online Show Preview opens 30 days before the show to help you announcenew products to retail buyers.

• The New Product Expo, on display in PLMA’s unique Idea Supermarket®, lets youpromote your company’s innovations and attract buyer attention.

• The Official Program Guide, distributed to retailers on-site, gives your company advertising opportunities to spotlight your booth location.

• PLMA’s Show Floor Navigator permits visitors to use their smartphones to search for products and exhibitors while they are at the show.

But PLMA is more than a trade show. Your membership opens the door to seminars, conferences, publications, research, and networkingthat you will need in the year ahead.

You can exhibit in other shows, but no show will help you build yourbusiness better than PLMA’s 2016 Store Brands Jamboree. To exhibit,

contact PLMA today. Telephone (212) 972-3131 or email exhibit@plma.com.

Nov. 13-15 • Chicago

HARMON FACE VALUESMARC GLASSMANRITE AID CORP.WALGREEN CO.

Mass MerchandisersKMARTSEARSSHOPKOSMART & FINAL STORESTARGETVARIETY WHOLESALERSWALMART STORES, INC.

Dollar Stores & DiscountersBIG LOTS STORESDOLLAR GENERAL CORP.DOLLAR TREEFRED'SJACK'S WORLD99¢ ONLY STORESR. H. RENY

Club StoresBJ'S WHOLESALE CLUBCOSTCO WHOLESALESAM'S CLUB

Convenience StoresCIRCLE KCUMBERLAND FARMSFAMILY EXPRESSKUM & GOKWIK TRIPMAPCORACETRAC PETROLEUM7-ELEVENSPEEDWAYTHORNTONSVALEROWAWA

Specialty RetailersACE HARDWAREAMAZONBABIES 'R' USBED BATH & BEYONDCHRISTMAS TREE SHOPSCOST PLUS WORLD MARKETSDICK’S SPORTING GOODSMENARDSOFFICEMAXORIENTAL TRADING COMPANYPET’S BARNPETLANDPETSMARTPUPLIFEROSS STORESSALLY BEAUTY SUPPLYSTAPLESTRUE VALUEULTATHE VERMONT COUNTRY STORE

Co-ops & WholesalersAFFILIATED FOODS MIDWESTASSOCIATED GROCERS OF FLORIDAASSOCIATED SUPERMARKET GROUPASSOCIATED WHOLESALE GROCERSBOZZUTO'SC & S WHOLESALE GROCERSCARDINAL HEALTHCENTRAL GROCERSCERTCOCHAIN DRUG CONSORTIUMCHAIN DRUG MARKETING ASSOC.GREAT LAKES WHOLESALE

GROCERS SUPPLYHARVARD DRUGIGAKINRAYKRASDALE FOODSMCKESSON CORP.MCLANE COMPANYMERCHANT DISTRIBUTORSPIGGLY WIGGLY ALABAMAPIGGY WIGGLY MIDWESTPRIDE PRODUCTS CORP.ROUNDY'SSPARTANNASHSUPERVALU TOPCOUNIFIED WESTERN GROCERSVALU MERCHANDISERSWAKEFERN FOOD CORP.WESTERN FAMILY FOODS

International RetailersALDI UKALIMENTATION COUCHE-TARDALKOSTOALLIANCE BOOTSALMACENES IBARRAAMERICO (TIAN JIN) INTERNATIONALTRADEBEIJING BAO KUI MARKETBUDGET FOOD STORESCALLEJA CENCOSUD S.A.CGC JAPANCITY CLUBCOMERCIAL MEXICANACOMERCIAL ZAFFARICOMPANIA GOLY S.A.CONDOR SUPER CENTERCOST RIGHT LIMITEDCOSTCO WHOLESALE CANADADAIRY FARMDELI K MARKETDOLLARAMADUKANDUMSAE-MARTEMKE GROUPFAMILIPRIXFARMACIA CARIDADFARMACIA GUADALAJARAFARMACIAS BENAVIDESFEDERATED CO-OPERATIVESGENERAL TEKSTIL SAN VE TICGIANT TIGER STORESGRATISGRUPO CALLEJAGRUPO EGMGRUPO PAO DE ACUCARGRUPO PUMAGRUPO RAMOSH-E-B MEXICOHARRODSHELEKANGHIPERMERCADOS OLEHOMEPLUSHUNCHEN MODERN DEPARTMENT STOREITO YOKADO CO.JEAN COUTU GROUPKOBA COLUMBIALIDLLOBLAWSLOTTE MARTLULU HIPERMARKETSM & M MEAT SHOPSMASSY STORESMEGA MARTMERCATODO S.A.

METRO RICHELIEUMITSUI & CO.NEWBOYNORTH WEST CO.OVERWAITEAOXXOPETLAND CANADAPHARMASAVE DRUGS NATIONALPRICESMARTREDE DE SUPERMERCADO ASUNREXALLSAM'S CLUB MEXICO759 STORESEIJO ISHIISHANGHAI GREENLAND GROUPSHANGHAI TED FOODSTUFFSSHENZHEN SINTUO CO.SHINSEGAE CO.SHOPPERS DRUG MARTSOBEYS SORIANASULTAN CENTERSUPER CENTRO EL FUERTESUPER MERCADO ZONA SULSUPER 99SUPERMARCHE PASUPERMERCADO RICOYSUPERMERCADOS ECONOSUPERTIENDAS Y DROGUERIA OLIMPICATIENDAS TRES BTOTTUSU TRANS GROUPUNIPRIXUNISUPERVNA TRADEWALDO'S DOLAR MART MEXICOWALMART ARGENTINAWALMART/ASDAWALMART BRASILWALMART CANADAWALMART CENTRO AMERICAWALMART CHILEWALMART CHINAWALMART/MASSMARTWALMART MEXICOWEST ZONE GROUP DUBAI-UAEWOOLWORTHS AUSTRALIAWOOLWORTHS SOUTH AFRICA

MilitaryARMY AIR FORCE EXCHANGE SERVICE(AAFES)MARINE CORPS EXCHANGENAVY EXCHANGE

Food ServiceARAMARKGORDON FOOD SERVICEHMSHOSTINDIANHEAD FOODSERVICEREINHART FOODSERVICESYSCOUS FOODS

* PLMA’s retail and wholesale list is based on attendanceat past PLMA trade shows.

Supermarkets and Food RetailersACME MARKETSAHOLD USAALBERTSON'SALDIANGELO CAPUTO'S FRESH MARKETSBASHAS’BI-LOBIG Y FOODSBROOKSHIRE BROTHERSBROOKSHIRE GROCERYCARDENAS MARKETSDAVE'S SUPERMARKETSDELHAIZE USADOROTHY LANE MARKETSEL RANCHOEL SUPERFAIRWAY MARKETSFAREWAY STORESFIESTA MARTFOOD LIONFOODTOWNFRESH DIRECTTHE FRESH MARKETFRESH THYME FARMERS MARKETGIANT EAGLEGIANT FOOD STORESGROCERY OUTLETHANNAFORD BROS.HARMON’S GROCERYHARRIS TEETERH-E-B GROCERY COMPANYHEINEN'S FINE FOODSHY-VEEINGLES MARKETSINTERNATIONAL AMERICAN SUPERMARKETSJETRO CASH & CARRYJEWEL-OSCOK-VA-TKEY FOOD STORESKINGS/BALDUCCI’SKOWALSKI’S MARKETSTHE KROGER CO.LOWES FOODSLUND FOOD HOLDINGSMARSH SUPERMARKETSMEIJERMETROPOLITAN MARKETNATURAL GROCERSNORTHGATE GONZALEZ MARKETPRICE CHOPPERPUBLIXRALEY'SSAFEWAY SAVE MART SUPERMARKETSSAVE-A-LOTSCHNUCKSSEDANO'SSOUTHEASTERN GROCERSSPROUTS FARMERS MARKETSTEW LEONARD’SSTOP & SHOPTHRIVE MARKETTOPS MARKETSTRADE FAIR SUPERMARKETSTRADER JOE'STREASURE ISLAND FOODSWEGMANS FOOD MARKETSWEIS MARKETSWESTERN BEEFWHOLE FOODS MARKETWINCO FOODSWINN-DIXIE STORES

Drug ChainsCVS HEALTHDISCOUNT DRUG MART

PLMA’s Who’s Who of Retailers and WholesalersHere is a sample of the buyers you can meet at the show.

available for companies who wish to promote their boothlocation or products.

Preliminary Retail and Wholesale Registration List

Exhibitors receive a preliminary retailer and wholesaler list 30 days prior to the show to help arrange appointments inadvance.

PLMA Matchmaker™

PLMA Matchmaker helps retailers andwholesalers arrange appointments withexhibitors prior to the show. Exhibitorsreceive secure access codes prior to theshow in order to participate.

Promoting Exhibitor Products

Exhibitors can announce new productson PLMA’s Show Preview, which is sent to all registered retailers and

wholesalers 30 days prior to the show. Exhibitors can also submit new products for display in PLMA’s New Product Expo,which is located inside the Idea Supermarket® and open during show hours.

PLMA Live! Coverage

The show is also broadcast over the internet to retailers acrossthe country on www.plmalive.com as well as to TV monitors in hotels and exhibition halls.

Pavilion Exhibit RatesThe cost of exhibiting in PLMA’s “World of Private LabelUSA”Pavilion includes stand shell scheme and assignment in the pavilion location. Rates apply to PLMA members only.

1-unit (3m x 3m) US $4,500 2-units (6m x 3m) US $7,500

Non-members add surcharge based on maximum membership dues.

Show Location

PLMA’s 2016 Private Label Trade Show will be held at theRosemont Convention Center, only 10 minutes from Chicago'sO'Hare International Airport. Conveniently located within walkingdistance or short shuttle bus rides from major hotels, theconvention center provides exhibitors with an easy-to-reach,efficient venue for trade shows.

Trade Show ScheduleFriday, November 11Booth Set-Up 8:00am - 6:00pm

Saturday, November 12Booth Set-Up 8:00am - 6:00pm

Sunday, November 13Booth Set-Up 8:00am - 6:00pmSeminars & Workshops 2:00pm - 4:00pmOpening Night Reception 7:00pm - 8:00pm

Monday, November 14Keynote Breakfast 8:00am - 9:00amSky Hall Open 8:30am - 6:00pmTrade Show Floor Open 9:00am - 6:00pm

Tuesday, November 15PLMA Live! Breakfast 8:00am - 9:00amTrade Show Floor Open 9:00am - 4:00pm

Wednesday, November 16Booth Breakdown 8:00am - 1:00pm

Seminar Program

To help show attendees get the latest industry trends, PLMA offersa special seminar and speakers program. This includes Sundayseminars and workshops, the Monday Keynote Breakfast and theTuesday PLMALive! Breakfast. Consult the Official Program Guideor Online Show Preview for this year’s presentation.

Official Program Guide

PLMA exhibitors get a free listing in the Official Program Guidewhich includes company name, address, phone, website, email,product lines and exhibitor personnel.Advertising space is also

Exhibiting-at-a-Glance

Presented by the Private Label Manufacturers Association630 Third Avenue, New York, NY 10017 • Telephone: (212) 972-3131 Fax: (212) 983-1382 E-mail: info@plma.com www.plma.com

Welcome to the Private Label Manufacturers Association With more than 4,000 member companies worldwide, PLMA is theonly industry organization devoted entirely to promoting the interestsof store brands. Through its year-round programs and publications,PLMA gives members the contacts and services they need to competeeffectively in today's marketplace.

Membership ProfileFounded in 1979, PLMA's membership ranges from multi-nationalcorporations to small family-owned suppliers. Their products includefood, beverages, snacks, health and beauty, household, kitchen,housewares, DIY, leisure and general merchandise. Many membermanufacturers only do private label. Others are well-known brandmakers who also have private label capacity. Together, they formPLMA's Active Membership. For brokers and trade suppliers,there is PLMA’s Associate Membership. For internationalcompanies, there is PLMA International Council.

Trade ShowsIn addition to PLMA’s annual show in Chicago,PLMA provides member manufacturers withselling opportunities around the world.PLMA presents the “World of Private Label”International Trade Show in May in Europe.PLMA’s Shanghai Private Label Fair inChina is presented in partnership withPLSC (Shanghai Licensing AssociationPrivate Label Specialty Committee).

Conferences and SeminarsPLMA also presents conferences and eventsthroughout the year that deal with currentissues from marketing and consumer trends to trade practices and legislative and regulatory concerns. These include PLMA’s Annual Meeting & Leadership Conference and PLMA’s Washington Conference.

Executive EducationMembers can also participate in PLMA's Executive Education program,developed in conjunction with St. Joseph's University in Philadelphia.The program offers courses covering private label history, retailmarketing and merchandising, new product development andpromotion.

Research and PublicationsIn cooperation with The Nielsen Company, PLMA publishes the onlinePrivate Label Yearbook with market share data from supermarkets,drug chains and mass merchandisers. PLMA also regularly reports ontrends in consumer shopping behavior in conjunction with SurveyLab.

To keep members informed throughout the year, PLMA providesmembers with the online E-Scanner newsletter.

Outreach and CommunicationsPLMA also reaches out directly to

consumers via video streaming on Store Brands USA, a unique websitewww.storebrandsusa.com whichprovides shoppers with recipes,health tips, home and lifestyle ideasand retail news. For the industry,PLMA produces PLMALive, amonthly video news program with reports on retailers,manufacturers and trendsimportant to store brands.

A Unique Organization for a Unique IndustryYou may belong to other tradeassociations, but PLMA is unique.

That is why it has grown bigger and bigger for more than 30 years. Join and become part of the family.

Welcome to the PLMA Family

PLMA’s 2016 Private Label Trade ShowNov. 13-15 • Chicago