Joie de Vivre hotels

8
Maëva Dupont Mathilde Leclerc

Transcript of Joie de Vivre hotels

Page 1: Joie de Vivre hotels

Maëva Dupont

Mathilde Leclerc

Page 2: Joie de Vivre hotels

PRESENTATION

Founded in 1987 San Francisco based Collection of creative lifestyles

Page 3: Joie de Vivre hotels

MARKET POSITIONNING

Mission statement« Creating opportunities to celebrate the Joy of

Life. »

Inspired by Californian lifestyle: Fresh Inventive Casual Fun Grass-roots oriented

Page 4: Joie de Vivre hotels

CUSTOMER ENGAGEMENT POINTS

Facebook

Page 5: Joie de Vivre hotels

Twitter

Page 6: Joie de Vivre hotels

Hotel matchmaker

Page 7: Joie de Vivre hotels

Joy of Life club

Page 8: Joie de Vivre hotels

CUSTOMERS DECISIONS JOURNEY

Inspiration: newsletters, online videos

Planning: hotel matchmaker

Purchase: online booking, phone

Post: join us on Facebook