JOHNSON BABY CREAM

The term "Johnson Baby" is used among the public to denote

chubby looking babies

• The vision of Johnson baby products is to partner with every mother around the world to provide her baby with a happy healthy life

•The strengh of the brand is because of the trust

of the mother-the long heritage of safe and pure

products specially designed for babies

BABY CREAM

• It comes out easily enough in fact is quite a thin cream and it has a lovely smell and well it really does moisturise.

Marketing strategies

• Targeting all the mothers across the world and creating a trust for the product

• offer all the product information in the website• Attracting mothers by advertising babies in the

ads• Total info of infants and babies are provided in

the website• They have total care products for the baby from

birth

• J&J have tried to extend its market not only to the baby but to small kids also.

• The recent campaign " skin same to same" is an attempt to expand the target market.

• They have categorized their products according to the age and need of babies

0-5 months

• 6-11 months

• 12-24 months