John Ruddy Would Have Saved That.
1
Creavity, impulsiveness, the courage to just give it a go and the ease of uploading a video onto YouTube - this is how modern day heroes are made. Kit Marsden and Tyler Harrison, the boys responsible for the viral Youtube video “John Ruddy Would Have Saved That” had an idea and took it upon themselves to record something and upload it onto YouTube. Based on a Tweet conversaon had during the Norwich game and a clever idea for a catchy song, they put together a video over a couple of days that has gone viral. Picking up over 1000 views in its first day and 2000 by the second. Looking at why it’s worked is interesng: It strikes a chord: a number of elements in the video are guaranteed to grab the aenon of people on the internet, firstly of course is the use of John Ruddy’s name in the tle, centralizing him as a goalie who doesn’t miss a save will draw support from his fans and the Norwich City FC club, the Brish club that he plays for. With the polics and the constant drama surrounding football/ soccer today fans have heavy opinions about each and every player and these opinions quickly translate into a religious fervour for The Perfect Save On YouTube JOHN RUDDY WOULD HAVE SAVED THAT BY DONNIE RUST Endeavour Magazine | 101 the game and its token players. And, with the looming World Cup approaching in Brazil, fans are foaming at the mouth for anything and everything to do with their favourite football stars. Beyond the game: I think the genius of the video lies more in the use of a pop standard of lyrics. The song may not be complicated but it is instead catchy as hell! Something we found out at the office aſter one view of the video when everyone was singing it and humming it under their breath. The same way that your favourite catchphrase from television or radio becomes a favourite answer and conversaon tool - “John Ruddy Would Have Saved That” has become the perfect phrase to use to get a laugh from people and the perfect input for any conversaon ranging from the recent European elecons, through to stock evaluaons and VD. You also have to appreciate the dancing. Kid Marsden the suited and gloved singer in the video has also invented a dance, his snazzy shoulder waggle and awkward dancing is the sort of visual humour that people love. Today people respond to a Meme sort of humour, and that awkward “White guy dancing” is hilarious to watch just because of his commitment to the act. YouTube connects people because it gives us the chance to look at something that ordinary people are doing. Loads of people know Kit and Tyler (the cameraman in this instance) but many of them would be surprised to see the video and that surprise will give them colour to their grey days. The excitement of seeing someone you know in a viral video is always good form of entertainment and we live in a sharing culture where the easiest way to show off that you know a celebrity is to hit the SHARE buon. Of course, the other problem is that they’ll be humming “John Ruddy Would Have Saved That,” for a couple of weeks aſterwards. What’s next? While the boys have appeared in the local newspaper Eastern Daily Press and on Mustard TV, this isn’t the end all and be all. Tyler Harrison, one of Norwich’s most talented magicians will be pung together his own video soon and the team are set to become very well known and much appreciated YouTube stars in their own rites. So keep a weathered eye out and make sure you don’t miss them coz John Ruddy would have saved that.
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Transcript of John Ruddy Would Have Saved That.
Creativity, impulsiveness, the courage to just give it a go and the ease of uploading a video onto YouTube - this is how modern day heroes are made. Kit Marsden and Tyler Harrison, the boys responsible for the viral Youtube video “John Ruddy Would Have Saved That” had an idea and took it upon themselves to record something and upload it onto YouTube. Based on a Tweet conversation had during the Norwich game and a clever idea for a catchy song, they put together a video over a couple of days that has gone viral. Picking up over 1000 views in its first day and 2000 by the second.
Looking at why it’s worked is interesting:It strikes a chord: a number of elements in the video are
guaranteed to grab the attention of people on the internet, firstly of course is the use of John Ruddy’s name in the title, centralizing him as a goalie who doesn’t miss a save will draw support from his fans and the Norwich City FC club, the British club that he plays for.
With the politics and the constant drama surrounding football/soccer today fans have heavy opinions about each and every player and these opinions quickly translate into a religious fervour for
The Perfect Save On YouTube
JOHN RUDDY WOULD HAVE SAVED THATBY DONNIE RUST
Endeavour Magazine | 101
the game and its token players. And, with the looming World Cup approaching in Brazil, fans are foaming at the mouth for anything and everything to do with their favourite football stars.
Beyond the game: I think the genius of the video lies more in the use of a pop standard of lyrics. The song may not be complicated but it is instead catchy as hell! Something we found out at the office after one view of the video when everyone was singing it and humming it under their breath. The same way that your favourite catchphrase from television or radio becomes a favourite answer and conversation tool - “John Ruddy Would Have Saved That” has become the perfect phrase to use to get a laugh from people and the perfect input for any conversation ranging from the recent European elections, through to stock evaluations and VD.
You also have to appreciate the dancing. Kid Marsden the suited and gloved singer in the video has also invented a dance, his snazzy shoulder waggle and awkward dancing is the sort of visual humour that people love. Today people respond to a Meme sort of humour, and that awkward “White guy dancing” is hilarious to watch just because of his commitment to the act.
YouTube connects people because it gives us the chance to look at something that ordinary people are doing. Loads of people know Kit and Tyler (the cameraman in this instance) but many of them would be surprised to see the video and that surprise will give them colour to their grey days. The excitement of seeing someone you know in a viral video is always good form of entertainment and we live in a sharing culture where the easiest way to show off that you know a celebrity is to hit the SHARE button.
Of course, the other problem is that they’ll be humming “John Ruddy Would Have Saved That,” for a couple of weeks afterwards.
What’s next? While the boys have appeared in the local newspaper Eastern Daily Press and on Mustard TV, this isn’t the end all and be all. Tyler Harrison, one of Norwich’s most talented magicians will be putting together his own video soon and the team are set to become very well known and much appreciated YouTube stars in their own rites. So keep a weathered eye out and make sure you don’t miss them coz John Ruddy would have saved that.
