Alqabas.555$555X"555?4 9555 (555S555/ 555'555 1555'555 "555+4 (5555
John Doe Marketing Expert Email: [email protected] Phone: 555-555-555
description
Transcript of John Doe Marketing Expert Email: [email protected] Phone: 555-555-555
John DoeMarketing ExpertEmail: [email protected]: 555-555-555
• TOWNSQUARE MEDIA radio stations have attracted an average of 31.5% of all radio listeners between 25 and 54 years of age for the past four years…63.7% of the listeners of the fourteen stations airing commercials.*
• Great local talent.• In June our websites reached 58,914 people. • 7,437 people listened to our radio stations online 38,580 times for a total of
61,340 hours in June.
Our Integrated AudienceJUNE
Contemporary Hit RadioAdults 18-34Weekly On-Air Cume: 14,355Website Visitors (JUNE): 11,237Pageviews (JUNE): 22,050
Hot Adult ContemporaryAdults 25-54Weekly On-Air Cume: 13,975Website Visitors (JUNE): 7,853Pageviews (JUNE): 19,165
News/TalkAdults 35-64Weekly On-Air Cume: 12,700Website Visitors (JUNE): 4,219Pageviews (JUNE): 17,436
Album Adult AlternativeAdults 25-54Weekly On-Air Cume: 6,138Website Visitors (JUNE): 13,796Pageviews (JUNE): 43,626
Country MusicAdults, 25-54Weekly On-Air Cume: 17,102Website Visitors (JUNE): 21,852Pageviews (JUNE): 84,227
All website data pulled from Google Analytics
Townsquare Media Bozeman – Website Audience (June’13)In June, our 5 radio station websites reached a total of 58,914 people who looked at a total of 186,315 pages.
STATION UNIQUE VISITORS PAGEVIEWS
21,852 84,227
7,853 19,165
13,796 43,626
11,237 22,050
4,219 17,436
NETWORK TOTAL 58,914 186,315
All website data pulled from Google Analytics
Bozeman Streaming Audience7,437 people listened to our radio stations online 38,580 times for a total of 61,340 hours in June.
June Streaming SessionsNumber of connections to our online radio stream.
10,820
4,757
7,045
5,239
10,719
VIP members (15,164 total)
Station Total VIP Members
7,403
2,022
2,331
2,842
566
728x90 Leaderboard $250/mo $150/mo $100/mo $100/mo $100/mo
300X250 Top Right Tile Ad $250/mo $150/mo $100/mo $100/mo $100/mo
300x250 Bottom Right Tile Ad $200/mo $100/mo $50/mo $50/mo $50/mo
Skin daily rate (minimum # of days to be sold)
$132(2 days)
$77(4 days)
$35(7 days)
$35(7 days)
$35(7 days)
:30 Streaming Commercials with companion banner $3/spot $3/spot $3/spot $3/spot $3/spot
Pre Roll Video(25% SOV OF NETWORK – 4 avails)
$250/mo Included Included Included included
Push Down (7 days) Exclusive $300 $200 $100 $125 $200
Newsletter (per blast) – Banner $75 $40 $40 $40 $25
Bozeman Digital Rates
Logos Copy and paste logos from this page into your presentation slides.
Website Screen Shots
(XX) thirty-second radio commercials on XXXX, XXXX, XXXX (6a-mid)Expanding Pencil Ad – 7 days – XXXX, XXXX, XXXX200 Streaming Spots/Station with Banner Ads (total of XXXX spots)Inclusion in 1 Newsletter sent to XXXX, XXXX, XXXX VIPS (Banner Ad)
Integrated Marketing Components:
Total Investment: $XXX
Signature: ____________________________________ Date: ____________
Townsquare Media does not discriminate on the basis of race, sex or ethnicity in placement, scheduling and completion of purchase of advertising.Any order of advertising that includes any such restriction will not be accepted.Terms: Net 30 – upon credit approval**
Individual Digital Product Value Prop Sheetspick and choose slides that will help you explain products included in your package to the client.
Banner AdsA clickable form of advertising on a website designed to drive a broad, general awareness of an advertisers brand. Great compliment to on-air commercials and other digital products.
• Banner Ads are interactive, measurable, and have the ability to change create at any time throughout the campaign.
• Our websites have 728x90 (leaderboard) and 300x250 (top right tile, bottom right tile) ad units that serve on all pages of the website.
• Our banner ads run on a Share of Voice model which allows our advertisers to own a % of our total page views.
• Our creative services team will build your banner ad for free or you can supply your own creative.
Streaming Commercials
What are streaming spots?:30 or :60 audio spots that air during our live radio stream.
Streaming spots include a companion banner that displays while your audio commercial plays.
Our streaming inventory is completely separate from our On-Air inventory.
Why are streaming spots valuable?
• Reach the most engaged listeners (P1)• Listeners can take immediate action on
advertisements (companion banner) • Affordable and great compliment to radio
advertising
Online Radio Listeners take action.
Drive our online radio listeners to your Website, Facebook Page or other online destination with clickable companion banners.
Listeners are in a great position to take action while on a computer.
When paired with Radio on a corresponding station – listeners are 8x more likely to respond to your message.
Online Radio Listeners look at the streaming player.
WHAT is a gateway pre roll?
15 or 30 second mandatory audio or video commercial that plays before the live station stream begins. The spot cannot be skipped!
WHY is the gateway pre roll so effective?
• Mandatory and cannot be skipped• Captive audience• You own a percentage of our pre roll plays
at one fixed price!• Only one pre roll per listener – ITS
EXCLUSIVE!• Pre Roll can be a video commercial or
audio commercial with synchronized graphic
Gateway Videos
Pushdown AdsWHAT are pushdown ads?A clickable form of high impact advertising on our station websites.
WHY are pushdown ads valuable?
• High impact• Premium placement above the fold• Creative flexibility
EXPANDED PUSHDOWN 1020x380NON EXPANDED PUSHDOWN 1020x76
WHAT are site skins?A clickable form of high impact advertising on our station websites.
WHY are site skins valuable?
• Highest possible impact
• Cover our entire website with your brand
• Most powerful way to message your brand
• Measurable (full performance reporting)
Site Skins
9 Proprietary & Confidential
Align your brand with one of the most popular features on our website
• Deliver your message to our most active listeners.
• Listen to the station anytime, on any computer
• Dominate the entire player with your brand
Listen Live 2.0
Exclusive Title Sponsor of the Listen Live Player receives:Clickable and persistent Presented By Logo on player (100% EXCLUSIVE)Custom player skin (100% EXCLUSIVE) plus 300x250 default ad (except during commercials)