JOHN DOBSON ACCELERATOR TRAINING 2014 ENACTUS WORLD CUP BEIJING, CHINA.

JOHN DOBSON ACCELERATOR TRAINING

2014 ENACTUS WORLD CUPBEIJING, CHINA

SCHEDULE

8:30am Welcome, Introduction and Icebreaker9:00am Memorial University Presentation9:30am Social Innovation for Enactus Projects11:00am International Panel Discussion11:45am Making the Most of the World Cup12:15am Lunch

ENACTUS CANADA STAFF INTRODUCTIONS

Nicole Almond

Dylan Powell

Amy Kenyon

Jody Lundrigan

Preston Aitken

Heather Norris

Brandon Dhillon

Michael Browne

Karen Kelusky

Julie Marin

TIME TO BREAK SOME ICE

WELCOME ADDRESS

Nicole Almond President, Enactus Canada

ENACTUS MEMORIAL PRESENTATION

SOCIAL INNOVATION FOR ENACTUS PROJECTS

WHY SOCIAL INNOVATION?

The Accelerator Training at the Enactus World Cup has always focused on World Class Projects and World Class Presentations

Successful Enactus teams around the world have tackled complex problems and have used innovative ways to do so

Today, we are going to showcase a process to use social innovation for your Enactus projects

SOCIAL INNOVATION FOR ENACTUS PROJECTS

SEE OPPORTUNITY

SEE OPPORTUNITY

Enactus teams are known for their ability to #seeopportunity where others see challenges

But… How do you #seeopportunity?

HOW DO YOU SEE OPPORTUNITY?

• Building a strong team profile on campus and in the community

• Holding an idea/innovation challenge

• Think Big!

• Always start with the problem

OPPORTUNITY AT HOME

In July of 2014, the UN released a report on the human rights concerns of indigenous peoples in Canada

The most concerning human rights issues they identified surrounded socio-economic conditions on aboriginal reserves across Canada

OPPORTUNITY AT HOME

Of the bottom 100 communities in Canada in the Well Being Index, 96 of them are First Nations

The report noted that there continues to be a significant gap between the socio-economic conditions of indigenous and non-indigenous Canadians

SOCIO-ECONOMIC CONDITIONS OF INDIGENOUS PEOPLES

Education:Continue to lag behind general population in all levels of education

Housing:In need of major repairs, including improvements in plumbing and electricity

Health and well being:Significant gaps remain in terms of life expectancy, infant mortality and chronic diseases

ACCELERATOR ACTIVITIES

During two sections of this session, we will reference these challenges faced by indigenous peoples in our country

We will have time for group discussion to utilize stages of this social innovation process to identify strategies to counteract these challenges

BUILDING YOUR PROJECT TEAM

BUILD YOUR PROJECT TEAM

Multi discipline teams allow for the opportunity to develop more innovative and well-rounded projects

Once you have a project idea or concept, it is important to decide what your team dynamic will look like

WHAT WILL YOUR PROJECT TEAM LOOK LIKE?

• What type of students and faculty will you need for this project?

• What kind of supporting structure will the project have?

• Are you going to need to partner with external student clubs or community organizations?

HOW TO PUT TOGETHER YOUR PROJECT TEAM

Start small• A core group of two to six people

Invite variety• Select people who have different perspectives on an issue

and can contribute from different angles

Assign roles• Make agreements about what responsibilities people can

take on that bring out their strengths

Allow for alone-time• Make sure to allow for individual work time

STRATEGIES TO PUT TOGETHER YOUR PROJECT TEAM

• Recruitment focus should be based around projects

• One-on-One recruitment

• Be open to different ideas or ways of thinking

• Leadership should reflect membership

ACTIVITY: BUILDING YOUR PROJECT TEAM

Let’s use the challenges noted in the UN report as a potential project:

In your table groups, discuss how you would build your project team to address the socio-economic conditions faced by aboriginals in Canada?

NEEDS ASSESSMENT

NEEDS ASSESSMENT

A needs assessment is a process for identifying the gaps between an individual or community’s current conditions and their desired outcomes

WHY DO I NEED TO PERFORM ONE?

Understanding the larger context of your target audience leads to a more sustainable project

Needs assessments empower target audience members by giving them a voice and a stake in their own outcome

HOW DO I PERFORM A NEEDS ASSESSMENT

Should consist of deeply empathetic research

Spend quality time with people to gain deeper insight and broader inspiration from them and their lives

STRATEGIES TO PERFORM A NEEDS ASSESSMENT

• Learn from the project beneficiaries

• Talk to experts

• Immerse yourself in context

• Seek inspiration in analogous settings

RESEARCH TIPS

• Establish trust with your participants

• Encourage participants to show you as well as telling you

• Identify current strategies that participants use to address their needs

• Capture what you see. Take lots of notes!

ADDITIONAL RESEARCH TECHNIQUES

• Personal diaries

• Journey maps

• Photo essays

ACTIVITY: NEEDS ASSESSMENT

Once again, let’s use the challenges noted in the UN report as a potential project:

In your table groups, discuss how you would perform a needs assessment and identify the groups or individuals that would be appropriate to include?

IDEATION PROCESS

IDEATION PROCESS

The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas

CAPTURE LEARNINGS

Learnings are the recollections of what stood out during a conversation or observation: Share Inspiring Stories• Personal details: who did you meet? (profession, age, location, etc)• Interesting stories: what was the most memorable and surprising story

they told you?• Motivations: what did this participant care about the most? What

motivates him/her?• Barriers: what frustrated him/her? • Interactions: what was interesting about the way he/she interacted with

his/her environment?• Remaining Questions: what questions would you like to explore if you had

another conversation with this person?

IDEATION PROCESS


CLUSTER THEMES

Themes are created after you have organized the stories from your needs assessment into categories. Did you hear similar statements or observations from multiple people?Begin to look for more evidence of the same theme• What did many people mention? • Did someone else say the opposite? • Are there behaviors you saw repeatedly? • Which issues were obvious?

Rearrange the learnings into these new theme buckets.

IDEATION PROCESS


CREATE INSIGHTS

Insights are an expression of what you have learned from your needs assessment. Insights offer a new perspective, even if they are not new discoveries.

Your team will take a closer look at the themes you created for each of your clusters, as well as the stories that support these themes. Next, you'll transform each theme into a sentence.• Create short and memorable sentences that get to the point. • Consider inviting someone who is not part of your team to read your

insights and check whether they resonate with an outside audience.

IDEATION PROCESS


DEVELOP HOW MIGHT WE QUESTIONS

How Might We questions are the starting point for a brainstorming session. How Might We questions are written in direct response to an insight. These questions feel optimistic and exciting and should help you think of new ideas quickly.

Build off of the insight sentences that your team just created.

Start each statement with How Might We...? as an invitation for input, suggestions, and exploration.

Generate multiple questions for every insight sentence. Write them in plain, simple, and concise language.

IDEATION PROCESS


GENERATE IDEAS

Ideas are generated during a brainstorming session. Ideas can be practical and simple or wild and crazy Brainstorming Rules• Defer judgement. There are no bad ideas in a brainstorm. There will be plenty of time to

narrow the ideas later.• Encourage wild ideas. Even if an idea doesn’t seem realistic, it may spark a great idea for

someone else.• Build on the ideas of others. When you hear an idea from a teammate, think “and...” rather

than “but...” in order to be as generative and open as possible.• Stay focused on topic. To get more out of your session, keep your brainstorm "How Might

We" question in sight.• One conversation at a time. All ideas should be heard, so only one person should talk at a

time. Wait your turn to share and make sure the whole group is listening.• Be visual. Draw your ideas, as opposed to just writing them down. Stick figures and simple

sketches can say more than many words.• Go for quantity. Set an outrageous goal—then surpass it. The best way to find one good idea

is to come up with lots of ideas.

PROJECT EXAMPLE: ECOEQUITABLE BOUTIQUE

There are limited sewing jobs in Ottawa

Off shoring

Most clothing companies

manufacture products overseas to

reduce costs thus leaving limited sewing jobs in

Canada

How might we… create sewing jobs

in Canada while still being economically

sustainable?

Create a social enterprise that

employs women in Ottawa and uses

repurposed fabric to reduce costs

PROTOTYPE AND TESTING

PROTOTYPE AND TESTING

Building prototypes is about making ideas tangible, learning while building, and sharing your prototypes with others

Rather than testing an entire idea, the best prototypes help to get you answers to very specific questions about an idea.

TYPES OF PROTOTYPES

• Physical model

• Digital mock up

• Role play

• Marketing materials

• Story from the future

TESTING

Prototyping is not about getting it right the first time; in fact, it's the opposite!

The best prototypes will change significantly over time.

Come up with a few versions of your idea to test multiple aspects of possible solutions.

ENACTUS EXAMPLES OF PROTOTYPING

Enactus Memorial – Bottlepreneur Carts

Enactus University of Ottawa – CigBins

SCALING PROJECTS

SCALING PROJECTS

Once a project has been tested with one group or one site, the goal is to further your impact

Scaling is not about identifying a cookie cutter approach to a project

Constant adjustments to local needs and resources need to be made

STRATEGIES TO SCALE PROJECTS

Clicks and mortar

Building networks

Using intermediaries

Blend service with advocacy

ENACTUS PROJECTS THAT HAVE SCALED

Enactus Memorial – Prince’s Operation Entrepreneur– Bootcamps have taken place in Regina and Laval

Enactus Belmont – SpringBack Recycling– Locations in Colorado and Washington

Enactus Munich – One Dollar Glasses– Project sites in various countries in Africa and South

America

IMPACT EVALUATION

IMPACT EVALUATION - OUTCOMES

Measuring the outcomes of any initiative is critical to determining its success

Given that your project approach was created to enhance certain livelihood assets, this step should be fairly straight forward

BOTTLEPRENEUR NEEDS ASSESSMENT

FINANCIAL

NATURAL

SOCIAL

HUMAN

PHYSICAL Making $4 an

hour.

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Poor recycling program leads to unnecessary waste.


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Bottle

collectors have poor reputation in the community

Social outcasts


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Lack business knowledge to innovate different practices

Low financial literacy


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Collection carts

currently used are not built for the job.

No safety equipment


BOTTLEPRENEUR OUTCOMES

FINANCIAL

NATURAL

SOCIAL

HUMAN

PHYSICAL Increased

average income to 2x min wage

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Fewer recyclables reaching landfill



NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Bottlepreneurs

feel they are a valued member of community

Degrading act of ‘dumpster diving’ no longer required

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Bottlepreneurs taught skills in customer service, logistics, and other areas of business

Increased financial literacy


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Introduction of

safety equipment

Creation of better equipped collection carts


INTERNATIONAL TEAM PANEL

MAKING THE MOST OF YOUR WORLD CUP EXPERIENCE

DURING AND AFTER THE WORLD CUP

• Network with the students, faculty and business leaders from around the world

• Make lasting connections with the Canadian delegation

• Attend all sessions – please do not skip any components of the World Cup

• Hold a team debrief post-World Cup that details action items and lessons learned

• Create blogs, vlogs, etc. to capture your experience to share with your team and community back home

WATCHING PRESENTATIONS

• See as many presentations as possible

• Spread out members of your team to see different leagues

• Take lots of notes

• Complete the assigned activities in the handbook

• Go into presentations with an open mind – consider new possibilities for projects

• Make sure you arrive at least 30 minutes early

DOES EVERYONE HAVE A HANDBOOK?

PRESENTATION ACTIVITY SHEET

Take notes during each presentation you watch in relation to the following questions:–How did the team perform their needs assessments? Did they

use different techniques or methods?

–What types of innovative ideas were used by the team? Did they explain how they prototyped or tested their project?

–How did the team scale, or plan to scale, their project?

– In what ways did the team evaluate their impact? How did they present their impact?

PRESENTATION ACTIVITY SHEET

Following the presentation rounds, we encourage you to ask teams further questions on their projects:–How did the team find the need for their project and see

opportunity?

–How did they build and structure their project teams?

CULTURE FAIR

• 34 competing Enactus countries will set up a booth at the cultural fair to celebrate their culture

• A great way first opportunity to meet students and faculty from around the world

• Canada will be screeching everyone in! Come support

TOP TO FUTURE TOP

• Eight different sessions on a variety of topics, including entrepreneurship, women’s empowerment, etc.

• Canada has been given tickets for the National Champion team; however, there will be space for everyone so just head there early!

• Sponsored by large donor companies so it will be a great networking opportunity for you!

ACTION LEADERS FORUM

• These forums will open up the Opening Round and Semi-Final Round Award Ceremonies

• Panels will be brought together to discuss a number of relevant and actionable topics

• Your attendance is expected – Canada always represents well!

SEATING STRATEGY

Wednesday–Once the Cultural Fair is over, go get seats with Canada

right away

Thursday–Come get seats with Canada immediately after the Top to

Future Top sessions

Friday– Line-up outside the main room at around 12:30pm

NEXT EVENT – CULTURAL FAIR

• Starts at 2:00pm

• Wear Your Team Canada Shirts!

• Let’s meet at 4:00pm in front of the main Ceremony Room (Ballroom B/C)

• Be sure to meet other teams and take lots of pictures and videos!

REPRESENTING TEAM CANADA

• We are humble and friendly

• We are supportive and respectful of everyone and every team

• You are representing your school and country at all events, including the after-party

JOHN DOBSON ACCELERATOR TRAINING 2014 ENACTUS WORLD CUP BEIJING, CHINA.

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