Johannes Heinze, Managing Director, EMEA, Applovin
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Top Grossing Burst How AppLovin Grew Mobirate’s Users & Revenue PRESENTED BY Johannes Heinze & Andrey Netchayev October, 2015
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Transcript of Johannes Heinze, Managing Director, EMEA, Applovin
Top Grossing Burst How AppLovin Grew Mobirate’s Users & Revenue
P R E S E N T E D B Y
Johannes Heinze & Andrey Netchayev
October, 2015
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Acquire the best players and turn them into engaged players for the highest return.
W H A T A P P L O V I N C A N D O F O R Y O U
White Nights: Moscow
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How to get yourself noticed without blasting money on low quality installs
T H E C H A L L E N G E I S
It’s competitive.
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Drive top grossing burst throughout a weekend
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T H E S O L U T I O N
ü Buy: high quality users on scale
ü Focus: on video ads
ü Network: Applovin
ü Exchanges: Google, Mopub, etc.
ü Utilize early monetization signals: determine & price HQ sources & dynamically upbid
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From 561 to 70 Top Grossing*
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T H E R E S U L T S
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*Appannie (25-28 Sept 2015)
• Charts: Top 10 Free Overall / #1 Racing
• 30.000 video installs: across 20.000 Apps
• Low eCPIs: organic installs (k-factor of >1)
• Avg. CTR: 11%
• CVR: 23%
• Return on Ad Spend: > 10% D3
• Sales: > 1200
