Johan brand: Chasing the super heroes - when success is all about scaling (Webdagene 2014)

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Chasing the super heroes

description

Kahoot! is an educational product living in the cloud. Whether you make services or websites, the problem and the solutions are often the same – to spread what we have made most effectively. A few years ago it was all about the quality, good quality products got big. Now the x-factor is in the ability to scale, like Uber, Whatsapp, Dropbox and Snapchat. Johan shows you how to create a product that excites, innovate and is useful far beyond the primary target audience. The starting point is their own product Kahoot, a game based learning tools with great success worldwide.

Transcript of Johan brand: Chasing the super heroes - when success is all about scaling (Webdagene 2014)

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Chasing the super heroes

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GREAT LEARNING STARTS BY ASKING GREAT QUESTIONS

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FROM KINDERGARDEN…

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…TO UNIVERSITY

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“Kahoot! brings Learning, Pupil Voice and Assessment into 21st century education in an extraordinary way.”

!- Gavin Friel, Educational Technologist

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Heart, Hand, Mind

What makes it emotionally engaging?

What makes it tangible and practical?

What makes it logical and sensible?

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It’s NOT about featuresfocus on the metrics, doing user interviews, and testing

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INVEST IN METRICS INVEST IN COMMUNITY CHANGE BEHAVIOURS

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WHO DO YOU TRUST?

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BORROW TRUST WHEREVER YOU CAN

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SOCIAL PROOF AT SCALE

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EPIC WIN!

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Epic Win!

Empowered Sharing

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#GLOBALCLASSROOM

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