Joey the Cat - Skeeball National Tournament - Sponsorship

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Sponsor the BrewSkee-ball National Champion

Transcript of Joey the Cat - Skeeball National Tournament - Sponsorship

Page 1: Joey the Cat - Skeeball National Tournament - Sponsorship

Sponsor the BrewSkee-ball

National Champion

Page 2: Joey the Cat - Skeeball National Tournament - Sponsorship

Who is Joey the Cat? Reigning Brewskee-Ball national Champion

Competitive Skeeball Player Since 2001

Owns Seven Skeeball machines

Prolific Skeeball Personality

Lives in San Francisco

Page 3: Joey the Cat - Skeeball National Tournament - Sponsorship

The Event: BBNC III• The Brewskee-Ball National Championship III

• Third annual National Skeeball championship that invites the top 64

rollers from Brewskee-ball leagues Across the Country to compete for

the national title

• 3-day festival of Skeeball competition and fun amongst an incredibly

passionate group of people

• Heavily attended by Rollers, fans andMEDia

• Expected overall attendence: 750-1000 people

• Website:

Page 4: Joey the Cat - Skeeball National Tournament - Sponsorship

When and where?

BBNC III - May 25-27, 2012

Williamsburg, Brooklyn, NY

Page 5: Joey the Cat - Skeeball National Tournament - Sponsorship

Why Sponsor?

• Create brand exposure with highly engaged tastemakers and

trendsetters

• Create positive press exposure by affiliation with most

successful Brewskee-Ball player

• Leverage nostalgia and happiness of Skeeball to create

Enjoyable experiences with brand

• Get in on the ground floor of an emerging sport and cultural

phenomenon

Page 7: Joey the Cat - Skeeball National Tournament - Sponsorship

Who will attend the event?

• top 64 Individual rollers Nationwide

• Top 52 Team Rollers Nationwide

• Hundreds of friends / Family

• Bands, Comedians and More

• Press and journalists

• Demographic– 24 – 38 Years Old – 70% Male & 30% Female

– Avg Household Income: $80,000

– Strong brand affinities and awareness

– Tastemakers and trendsetters

Page 8: Joey the Cat - Skeeball National Tournament - Sponsorship

General Exposure

• Brand visibility during Skeeball competitions

– IN-person Exposure

– Online Live-streaming

• Product sampling and giveaways at the Extra positive land

booth in the Knitting Factory

• Joey the cat is the Focal point for the opening ceremonies in

Rollympic Village

• Winner of BBNC III throws the Opening Pitch at a Brooklyn

Cyclones game

• BBNC III will be filmed for a documentary

• Music, art, Comedy and Food

Page 9: Joey the Cat - Skeeball National Tournament - Sponsorship

Sponsorship Options

Feline Supporter (up to 10 available)

Logo Placement on Website

Social media Package 3 Tweets | 2 FB Updates | 1 Blog Post

Small (2” x 2”) logo on Joey the Cat Suit

Power Purr Package (1 available)

Logo Placement on Website

Social media Package 3 Tweets | 2 FB Updates | 1 Blog Post

Large Logo Embroidered on the front and Back of JTc Suit

Mention in Interviews with Press

Custom Video produced from event

$500

$1500

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Sponsorship Details: Web Site

• Logo and Link on Joeythecat.com

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Sponsorship Details: Social Media

• 3 Tweets about your product

– @mucha 1500 followers

– @joeythecat 155 followers

• 2 Facebook updates about your brand

– 336 passionate Facebook fans

– 159K Friends of Fans

• 1 Blog post about your product

– 500 unique visitors per month

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Sponsorship Details: Jersey

• Embroidered logo on custom tailored three-piece

Joey the Cat suit

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Sponsor the Reigning Brewskee-

ball Champion

Contact Joey the Cat

503.490.7423