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Joe Clift Boot Camp Presentation 26 1-11
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Marketing Academy “Boot Camp” Cookham – January 26 th 2011 Joe Clift
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Transcript of Joe Clift Boot Camp Presentation 26 1-11
Marketing Academy
“Boot Camp”
Cookham – January 26th 2011
Joe Clift
22IBDG Marketing Directors’ Forum – London12th March 2007
When I was young…
33IBDG Marketing Directors’ Forum – London12th March 2007
Lessons and observations…
Principles*
Self-talk
E+R=O
Belief System
Purpose
F.E.A.R.
* With thanks to Jamil Qureshi
44IBDG Marketing Directors’ Forum – London12th March 2007
1. Know where you’ve come from
A.P.Giannini and Dee Hock
55IBDG Marketing Directors’ Forum – London12th March 2007
…and stay true to your roots
66IBDG Marketing Directors’ Forum – London12th March 2007
2. Always make time to assess your strategic options
77IBDG Marketing Directors’ Forum – London12th March 2007
3. Work all the angles
88IBDG Marketing Directors’ Forum – London12th March 2007
4. The best investment you’ll ever make is in…
YOU!
99IBDG Marketing Directors’ Forum – London12th March 2007
5. Know your role
1010IBDG Marketing Directors’ Forum – London12th March 2007
6. Be prepared to change your mind
1111IBDG Marketing Directors’ Forum – London12th March 2007
7. Measure, learn, measure, learn…
“Try, fail.
Try again,
Fail better…”
1212IBDG Marketing Directors’ Forum – London12th March 2007
8. Champion what you believe in
1313IBDG Marketing Directors’ Forum – London12th March 2007
9. “Go the whole hog”
1414IBDG Marketing Directors’ Forum – London12th March 2007
10. “At the very least…have a personal philosophy”
“I want to be thoroughly used up when I die, for the harder I work, the more I live.
I rejoice in life for its own sake.
Life is no brief candle to me.
It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on.”
George Bernard Shaw
