JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget...

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JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications Panel Dec. 13, 2012

Transcript of JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget...

Page 1: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

JOBS & THE ECONOMY ARE OUR ISSUES

TOOJon Shure, Center on Budget and Policy Priorities

Budget Matters 2012 – Moving Washington ForwardCommunications Panel

Dec. 13, 2012

Page 2: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Let’s go surfin’

Page 3: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Frame Jobs/Economy

THENUse examples to support it

Page 4: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Q: Budget?

A: Jobs!

Page 5: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Not FOR taxes;

AGAINST hurting jobs

and economy

Page 6: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Talk upthe tradeoffs

Page 7: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Link to History

Page 8: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

What we ALL want

Page 9: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Stress common sense

Page 10: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Honesty/ leadership vs.

politics/ expediency

Page 11: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Give the public credit

Page 12: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Acknowledge surface appeal…

then back to message

Page 13: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

The value of values

Page 14: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

Link to common good

Page 15: JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

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