JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget...
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JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications Panel Dec. 13, 2012
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Transcript of JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget...
JOBS & THE ECONOMY ARE OUR ISSUES
TOOJon Shure, Center on Budget and Policy Priorities
Budget Matters 2012 – Moving Washington ForwardCommunications Panel
Dec. 13, 2012
Let’s go surfin’
Frame Jobs/Economy
THENUse examples to support it
Q: Budget?
A: Jobs!
Not FOR taxes;
AGAINST hurting jobs
and economy
Talk upthe tradeoffs
Link to History
What we ALL want
Stress common sense
Honesty/ leadership vs.
politics/ expediency
Give the public credit
Acknowledge surface appeal…
then back to message
The value of values
Link to common good
Thank [email protected]