Jobs & Salaries For Advertising Graduates
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Transcript of Jobs & Salaries For Advertising Graduates
SALARIESANDJOBS
FOR NEW GRADS 2016
JOBWHAT KIND OF
CAN I FIND?
QUESTION:
JOBSWHAT KIND OF
ARE OUT THERE?
BETTER QUESTION:
JOBWHAT KIND OF
IS A FIT FOR ME AND MY GOALS?
EVEN BETTER QUESTION:
BASIC CATEGORIES
▸ Advertising Agencies
▸ Marketing Firms
▸ Marketing Communications Firms
▸ Product Management Jobs
▸ Digital Presence Firms
▸ Social Media jobs
▸ Client-Side Opportunities
JOBS WITH AN ADVERTISING DEGREE
ADVERTISING AND MARKETING
JOBS WITH AN ADVERTISING DEGREE Advertising Integrated CommunicationsAdvertising Sales MarketingArt Direction MediaBranding Product ManagementCommunications ProductionContent PromotionsCopywriting Public Relations / PublicityData / Insights SEO / Search / FindabilityDesign Social (content/listen/engageDigital Strategic ServicesConsumer Engagement User ExperienceEnvironmental Design Web Presence
ADVERTISING AND MARKETING
JOBS WITH AN ADVERTISING DEGREE
Agency Client-SideAdvertising Management YES YESAdvertising Agencies YES —In-House Agency — YESMarketing Management YES YESMarketing Communications YES YESProduct Management — YESPublic Relations YES YESSocial Media YES YESDigital YES YES
JOBSTRENDING / NEXT GENERATION
IN ADVERTISING
ADVERTISING AND MARKETING
JOBS CATEGORIES WITH GROWTHAdvertising SalesData / Content IntegrationConsultant Content ExpertsExperiential Experts Film / Video / OnlineGraphic DesignMarket / Audience / Channel ResearchMedia IntegrationWriter
ADVERTISING AND MARKETING
Digital Marketing 39%Marketing Strategy 37%General Marketing 32%Data Analysis 32%Communications 32%Web Analysis / Strategy 27%Product Marketing 26%Content Management 26%Project Management 25%Market Research 25%SEO/SEM 17%Certified PMP 11%
HIRING BY EXPERTISE
ADVERTISING AND MARKETING
PLANNED HIRING NEXT YEAR
19%
28%53%
SAMEMORE
LESS
ADVERTISING AND MARKETING
General Mktg/Adv 42%Content Management 42%Digital Marketing 38%Data Analysis 38%Communications 38%Project Management 37%SEO/SEM 36%Marketing Strategy 36%Market Research 34%Web Development / Associated 34%Product Marketing 32%Certified PMP 32%
PROJECTED HIRING NEXT YEAR
ADVERTISING AND MARKETING
SOFT SKILLS LISTED AS A TOP REQUIREMENT
PROBLEM SOLVINGCOLLABORATIVE SKILLS
THOUGHTFUL ARTICULATIONANALYTICAL THINKING
COMPANY CULTURE FITPERSONALITY
PRESENTATION SKILLSEDUCATION
0 17.5 35 52.5 70
ADVERTISING AND MARKETING
MOST IN-DEMAND SKILLS
Content Creation / Mktg
Web Design & UX
Data Science/Data Analysis
Growth Engineering
SEO / Results
Pay-Per-Click
Agile Marketing
Email/Mktg Automation
Marketing Technology
Social Media Mktg/Adv
Video Production / Mktg
Basic HTML / CSS
Web Development
Community Management
MONEYHOW MUCH
WILL I MAKE?
HOW MUCH MONEY WILL I MAKE?
QUESTION OF THE DAY:
HOW MUCH CAN I EARN?
BETTER QUESTION:
HOW MUCH ARE YOU WORTH?
TO ANSWER THAT YOU HAVE TO UNDERSTAND:
HOW AND WHERE DO YOU BRING VALUE?
THE QUESTION YOU SHOULD BE ASKING YOURSELF:
HOW CAN YOU MAKE YOURSELF INVALUABLE?
ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Content Mktg Manager $72,000 - $113,000Brand Journalist $50,000 - $76,000Brand Editor $55,000 - $102,000Social Media Marketer $30,000 - $76,312Community Manager $38,000 - $75,000Video Production Specialist $49,000 - $80,000Video Marketing Specialist $42,000 - $80,000Digital Traffic Acquisition Specialist $49,000 - $75,000Direct Response Copywriter $61,000 - $85,000Email Marketing Specialist $61,000 - $85,000Web Optimization Specialist $71,000 - $95,000
ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2016-17 Edition
Marketing Generalist $61,290Market Research Analyst $61,290Advertising Manager $103,450Public Relations Manager $71,510Marketing Manager $127,700Chief Marketing Officer (CMO)
$162,385
ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2016-17 Edition
Brand Manager $83,600Marketing Coordinator $41,230Media Buyer $43,302Account Manager $52,111Account Supervisor $74,680Account Director $100,585
ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2016-17 Edition
Art Director $57,992Graphic Designer $43,380Copywriter $58,968Entry Level Creative $39,850Senior Writer/Art Director $76,557Creative Director $120,233
ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (ENTRY LEVEL JOBS)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2016-17 Edition
Account Coordinator $34,410Junior Writer / Art Dir $36,730Asst Media Planner $34,720Research Coordinator $39,211PR / Social Media Coord $39,323Digital Project Coord $38,240
ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (UPPER 10%)
Marketing Manager $187,199Market Research Analyst $116,740Chief Marketing Officer (CMO)
$272,685Public Relations Director $190,510Creative Director $177,342Senior Strategist $282,400
MISTAKESCOMMON
IN NEW GRAD JOB SEARCH
JOB SEARCH
COMMON JOB-HUNTING MISTAKES NEW GRADS MAKE
▸ Not being proactive — Remember, they don’t know you exist. ▸ Relying solely on the Internet — Networking plays a role in 78% of new jobs. ▸ Not creating wide networks — Don’t be shy about using networks from your parents,
grandparents, parents of friends, etc. ▸ Not having a professional online presence — LinkedIn, Blogs, Twitter (the right kind —
see below) ▸ Not appearing professional — Facebook and Twitter probably won’t get you hired, but
they can keep you from getting hired. Check photos on your Facebook page (simple rule: eliminate beer, bongs, bikinis, profanity and politics). Make sure your voicemail message is short and professional. Ditto for your email address.
▸ Having unrealistic expectations — Don't look for the perfect job. Look for a job where you can learn and grow, meet lots of people, and develop.
▸ Not taking the job interview seriously — Research the company; dress appropriately. ▸ Not using the university’s Career Office — Their job is to help you. Contact them early
and often.
RESUMEBASIC
TIPS
JOB SEARCH
SEVEN SKILLS TO PUT ON A RESUME
▸ Strategic Skills
▸ Content Development / Content Marketing
▸ Social Media Marketing
▸ Video Marketing
▸ Media Strategy/Buying/Traffic Acquisition
▸ Testing & Optimization
▸ Email Marketing / Automated Marketing
JOB SEARCH
RESUME DO’S AND DONT'S‣ Use clean, professional fonts on clean white paper. Organize it as follows: - Strengths/skills — include specifics about strengths and/or skills, and how you can bring value. - Experience — focus on accomplishments, not things you were “responsible for.” - Civic/ Volunteerism/Social — interesting, cool things about your time away from work) - Education — show how you were involved and added skills and experience while in school.
▸ Start with a short and simple statement about the kind of position or environment you are seeking. (“I am looking for an opportunity to put my creative skills to use in a collaborative environment that will help me grow professionally.”)
▸ Limit your resume to one page. If a Fortune 500 CEO can have a one-page resume, you can as well.
▸ If you are going to list technical proficiencies, don’t include Microsoft Word or something that anyone should have. It looks like you are padding your resume.
▸ No typos!
▸ If you are going to list social clubs, Greek affiliations, etc., keep the references minimal.
STEPSBASIC
IN YOUR JOB SEARCH
JOB SEARCH
BASICS
▸ Try to get an internship. They’ll help now and later.
▸ Customize — don’t have a generic resume.
▸ Always use a cover letter addressed to a specific person.
▸ Have an online presence / searchable profiles (LinkedIn, etc.)
▸ Clean up your act. Don’t have anything online to disqualify you.
▸ Prepare — don’t wing it at the interview.
▸ Don’t talk too much. Be yourself (unless that includes too much talking).
▸ Don’t be late. Send a “thank you” note to anyone who interviews you.
FINAL THOUGHTS
REMEMBER
▸How do you bring value?
▸How do you make yourself invaluable?