JOB TITLEMarketing Manager

DEPTCommercial Department

ABOUT THE JOB

The Marketing Manager is responsible for the full remit of marketing at Limbs & Things, helping to shape the strategic direction of brand and business both on and off line.

A key challenge is to increase awareness of both the brand and the product range with healthcare educators. Working closely with Sales and Product Management in creating annual marketing plans and quarterly campaigns to drive sales activity across the globe.

Digital is a focus for communications to customers and driving e-commerce on 4 out of the 6 global websites.

ORGANISATION/STRUCTURE CHART

MAIN ACCOUNTABILITIESWhat are the main areas in which this job must get results in order to achieve its purpose? Full website responsibility for the organic development of the site Management and review of digital marketing for e-commerce platforms. Marketing strategy development and implementation across the business units with the

Commercial Director. Working with the subsidiaries to dovetail into sales and business requirements and support on-going product launches.

Management of video marketing creation through to delivery. Ownership of all brand standards and tone of voice for all communications including

social media.

COMMERCIAL DIRECTOR

HEAD OF PRODUCT

MANAGEMENTUK SALES INTERNATIONAL

SALESMARKETINGMANAGER

Marketing Assistant

GRAPHIC DESIGNER

Management external agencies. Write press releases, copy for marketing materials, advertising and other related materials. Support product launches with promotions, advertising etc.. Working internally with Product Development to understand and communicate outwards the key

product features and USP’s of all products. Management of L&T brand image at exhibitions and conferences. Plan and manage marketing resources according to agreed budgets. Provide marketing support to L&T subsidiaries in America, Australia and Sweden. Manage, train and motivate Marketing team.

KEY TECHNICAL KNOWLEDGE, SKILLS AND EXPERIENCE

Essential- Strong marketing background with a proven ability to apply knowledge and experience to a

small company setting.- Marketing Qualification. - Articulate with high level of attention to detail, good level of English. - Ability to understand and disseminate often complex medical issues - Experience in e-commerce - Experience of complex websites- Ability to work cross functionally – from Product Development, through to the front-line Sales

Team- Commercial focus – with experience in delivering on ROI, and on-line metric’s- With over 300 product lines – the ability to focus on the key deliverables and not be thrown

by complexity.- Experience of managing a small team. - Calm headed, thorough working, with the ability to work as part of a team or individually.- Get sleeves rolled up

Desirable- Working knowledge of UMBRACO- Salesforce knowledge (or similar CRM)- Medical / Tradeshow / Exhibition experience would be a benefit- Understanding of medical terminology

KEY WORKING RELATIONSHIPS

External Agencies – Web, Media, PR

Internal Marketing team colleagues, Line Manager, Sales Management in UK, International, USAProduct Management teamGeneral Managers in USA, Australia and Sweden

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