Job Search Using Social Media PMI

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© 2016 KEMSI & Witmer Group Smart Ways to Use Social Media in Your Job Search Sylvia Karmanoff Kristina Witmer

Transcript of Job Search Using Social Media PMI

Page 1: Job Search Using Social Media PMI

© 2016 KEMSI & Witmer Group

Smart Ways to Use Social Media

in Your Job Search

Sylvia Karmanoff

Kristina Witmer

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© 2016 KEMSI & Witmer Group

Workshop Topics

1. Techniques to figure out

who to target

2. Methods to uncover job

opportunities

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Let’s think about who to target…

• Uncover your strengths and interests

• Employment questions to ask yourself

• Plan where to focus your search

• Exercise: Creating a Marketing Plan

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Uncover your Strengths and Interests

• Large number of assessment tools (online & through community colleges)

• Key questions:– What makes you happy?

– What motivates you in a positive way?

– What are your primary skills?

– Are there skills you want to learn or grow?

• Make a list of your motivators and skills

Use the answers to help define the types of jobs and industries where you would like to work

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Employment Questions

• How badly do I need money?

• Do I need to find a part time job to cover the bills?

• Am I willing to work as a contractor or consultant?

• Am I willing to relocate or work remotely?

• Do I have the financial ability to hold out for the right job or should I take the first available?

• Do I need training or certifications?

• How can my spouse and children help out?

While you have to be realistic, some compromises may end up hurting you more than they help.

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“But, I just want a job. I don't care what it is.”

• Shotgun approach doesn’t work

– Frustrating

– Hard to manage

– Impossible to measure progress

• Targeted approach

– Focus your energies

– Develop materials to promote

yourself

– Monitor progress and make

adjustments

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Turn to your workbook…

• Finish these sentences:

– I want to work in the ______________ (industry or

organization)

– The company should be ___________ in size (either

in terms of employees, revenues or other criteria)

– I would like the job title __________________

– The position is located in ____________ (region)

• Repeat this process until you have listed all of

the positions you want to target

• Rank the list, with #1 being your most desired

position

*The Five O’Clock Club, Inc.

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Example Job Descriptions

1. A project manager in the commercial construction industry in Collin County, TX

2. A project manager in the commercial construction industry in Texas, Oklahoma, or Louisiana

3. A project manager in the housing construction industry in DFW

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Who to Target (continued)

• For each of your target positions– How many companies or organizations are there?

– List these companies

– Research them

– Rank the companies

• These are the companies you're interested in and where you will be valuable

This is the beginning of your “Career Marketing Plan"

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Exercise: Start your Marketing Plan

• Use the Handout to address– Employment questions

– Target functions/positions

• Next, rank the Target Functions

• Calculate the number of probable positions– If the number is between 100-300, go to the next step

– If the number is less than 100, add some more functions to target

• This exercise may take a couple of weeks to complete

• For today – Get started and ask questions!

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Now you know who to look for!

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How do you find out about job

opportunities?

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There are a lot of sources available…

Job

Boards

News

Feeds

Company

Websites

Networking

Groups

Recruiters

Word of

Mouth

Prof .Orgs

&

Assoc.

Signs &

Billboards

Social

Media

Job

Search

Clubs

Referrals

Informational

Interviews

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Wouldn’t it be great to meet the person who

can actually hire you?

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The Search is On!

• Access your personal network

• Look outside of your personal network– Company marketing Information & press releases

– Search LinkedIn, Facebook, etc.

• Participate in events • Meetups, Industry conferences & webinars

• Use recruiters & search firms

• Use social media

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So, how does this work?

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What we know:

• We need to target the hiring manager / decision

maker and not rely solely on HR or employment

automation tools

– “Sales pros prospect for the “right” person – the

decision maker”

• Social tools have different purposes for research

and personal branding

• Your target individual may use various social

tools differently or not at all

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© 2016 KEMSI & Witmer Group

Online Research: Job Opportunities

• Start with Google

• Typical job sites

include

• Indeed.com

• Monster.com

• Simplehired.com

• Careerbuilder.com

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Online Research Job Detail

• Find a Specific Job that’s of interest

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Ways to find the Hiring Manager

• Use LinkedIn

• Call the company

• Ask your network

• Visit the company’s website

• Checkout business research

sites

There is nothing that works 100

percent of the time, but do

everything within your power to

uncover this important information

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Online Research Company Info• Follow the company page on LinkedIn

• Read their recent updates for insight

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Online Research Company Info• See how you are connected to employees

• Filter results (location, current co, job function, etc)

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Online Research Company Info

• How well do you know your connection or the

2nd degree connection?

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Get a Name

• Ask your inside resource for information

• Ask them for an introduction (email, LinkedIn

connection, phone call, etc.)

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Once you know you your target…

1. How does the hiring

manager

communicate online?

2. Are they active on

their LinkedIn profile?

3. Do they have a

Facebook, Instagram,

twitter or google plus

account?

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What Can We Find out About…

• While waiting for the

introduction start the

research

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What We’ve Learned

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What We’ve Learned

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• More common names like ‘Patrick James’ can

sometimes be tricky to find more information

• Sometimes the trail ends and you continue to

look at others within the company

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What Can We Find out About…

• While waiting for the

introduction start the

research

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What We’ve Learned

• In addition to the basics, we

see Loren Lacy has a semi-

active Twitter account

• At the very least follow his

news feed for latest

updates

• While you are at it, next

time he posts something of

interest, retweet it. He will

likely see your name

TO DO:

• Make sure your profile is

clear about what business

you work in, and post a few

tweets showing PM related

topics, news, etc.

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Online Research: Job Opportunities

• Search on Twitter

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• While you are building

your twittersphere, do

some searching

around and see what

gems are out there.

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Online Research: Job Opportunities

• Search on Twitter

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Create Relevant & Targeted Profiles

• Build compelling, professional

profiles. LinkedIn.

• Twitter, and Google+ are

also valuable.

• These profiles should

demonstrate what you've

accomplished, where your

strengths are and what you

can offer future employers.

• Enhance your profile and

utilize key words related to

jobs and business you’d like to

be considered for. On

LinkedIn frequency and

specificity can be huge.

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Approach

Twitter

• Start small and follow a

few select individuals.

• Re-share and directly

engage with influencers

and target companies.

• Do searches and find

local, industry specific or

editorial accounts related

to Project Management.

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Approach

Facebook

• Be transparent and

assume potential

employers have seen

your news feed.

• Check your privacy

settings and make sure

you are comfortable with

the level of visibility.

LinkedIn

• Show your professional

self with your resume,

picture and affiliations.

• Directly engage with

companies of interest.

• Stay in a professional

mindset at all times.

• Get a professional

headshot – no selfies.

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Become an Influencer

• Help out others by

answering questions

• Sharing knowledge

• Link to quality content

• Use LinkedIn and

Twitter primarily for

these efforts

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Things to Think About

• Most recruiters will check out

your social network profiles.

Use this to your advantage.

• It’s important to have profiles on

LinkedIn, and another platform if

possible.

• Recruiters liked to see

memberships and affiliations

with professional organizations.

• Poor grammar and spelling

mistakes are worse than writing

about your latest binge-drinking

adventure.

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What’s Your Next Step?

1. What’s your strategy? How will you get your information

in front of your ideal target?

2. Embrace at least two social platforms (LinkedIn, Twitter,

Google+, YouTube, Instagram).

3. Identify your fears and what’s stopping you from

creating a more solid online brand.

4. Do you know your personal brand and what you ‘bring

to the table’?

5. Consider writing and sharing original content via a blog.

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Tips for Creating Your Brand

• Google yourself – Clean up Facebook, Instagram, and YouTube profiles/postings

– Clean up photos and comments on Twitter, Snapchat, Flikr, etc.

• Create LinkedIn profile– Make sure profile matches and supports your resume

– Get recommendations from work associates and customers

• Create a website– Sample work product: documents, designs

– Links to patents and publications

– Recommendations and references

– Example: http//gnish.com

– Don’t include company confidential material

• Start a blog

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© 2016 KEMSI & Witmer Group

Good luck with your search!

Sylvia Karmanoff

[email protected]

214-227-6432

Kristina Witmer

[email protected]

214-865-9484