Who we are as a brand starts with each individual representing Conifer Health Solutions to the best of their ability.

With the many ongoing initiatives we have that are geared towards introducing Conifer as a Leader in our market it is more

important than ever to represent Conifer in the best light possible at all times.

As a member of Conifer’s Talent Acquisition Team you are likely one of the first points of contact for a prospective employee. This begins the first moment you introduce a job into the job market.

As a representative of Conifer we should take pride in the way we present our jobs and our brand.

Mentioned below are a few examples of the new ongoing initiatives to drive Conifer as a brand. With these opportunities for bringing in fresh talent we want to make sure we are setting ourselves up for success by

getting back to the basics. This success begins with you!

• A revamped and newly introduced careers page. This includes a cleaner job posting page layout.

• New Recruitment business cards with a QR code to route candidates to our new landing page.

• Landing page for prospective candidates that will drive our future candidate pipeline

• Bigger presence in career fairs and colleges through the country.

Job Posting

Why is job posting etiquette important?

• The1st view the candidate gets of Conifer starts with your job posting.

• The average job seeker spends less then 3 seconds scanning a job posting.

• 75% of job seekers click on a job posting because of the look and feel.

Some important tips to follow when posting jobs

• Make it easy to read, use bullet points.

• Should be appealing to the eye.

• Should be short and concise.• Should be professional and

include correct grammar and spelling.

Conifer Health Solutions - EXAMPLE #1 (current job posting)

Lack of bullet points

Different spacing and bullet point sizes

Conifer Health Solutions - EXAMPLE #2

Different Bullets

Inconsistent Font/Sizing

Inconsistent Font/Sizing

Additional Inconsistent Bullet Points

Conifer Health Solutions - EXAMPLE #3

Inconsistent Font/SizingMissing Job Description Header

Non Bolded Header (sub header should be italicized Education and experience should be bulleted for easy read

Conifer Health Solutions - EXAMPLE #4

Red Font

No need for Description twice

Inconsistent Font and sizing

EXAMPLE #1 – Sample Job Posting

• Uniform in font and sizing• Bullet points for each sub

category• Clearly defined sections• Clear and detailed

requirements• Overall clean appearance

EXAMPLE #2 – Sample Job Posting

Job Posting Etiquette

The Importance of Keywords

• Use the words the job seekers are using:• It is how job seekers find our posting.• It is what increases your rankings!• Alternative job titles:• Number of times repeated in a posting ups the rankings.• Some sites have a time factor. The longer the job

posting is out there, the lower it will rank.

1. Determine alternative job titles:What is the most simple, basic version of this job title?

You are calling it “Northwest Territory BusinessDevelopment Manager”.

Simple versions of the same title could be: “Sales Manager”.

“Territory Sales Manager”.“Regional Sales Manager”.

“Business Development Manager”.Be direct, specific, and accurate: Avoid questions, catch phrases, acronyms. Think like the job seeker.

2. Build your keyword alternative titles into your job posting:“If you have experience as a Sales Manager, TerritorySales Manager or Business Development Manager in

Enterprise Software, this could be your nextopportunity.”

Create other opportunities to use your keywords, but don’t just list them over and over. That will be seen as spam.

Example: “A successful Sales Manager will haveat least 5 years of large system experience.”

3. Value statements about your job posting should follow these

guidelines:• Should be short and clear.• Provide company information and establish corporate culture.

4. Your postings should include the following elements:

• Use your logo.• Mark it easy to read, use bullet points.• Should be appealing to the eye:• 75% of job seekers click on a job posting because of the look and

feel.• The average job seeker spends less then 3 seconds scanning a job

posting.

Job Posting Checklist Professionalism Correct Grammar No Typos No Slang Include information on the company Concise and To-The-Point “What’s in it for me?” Why should a job seeker be interested, how does it hit a ‘painpoint’? Keyword Friendly: Use words that job seekers will type to find your

job.

Job Posting Etiquette