Joanne McGonagle and Paris Permenter: Getting creative with social media
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Getting Creative with Social MediaJoanne McGonagleParis Permenter
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Paris Permenter
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Introduction: Before Pet Writing
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Previous specialty: travel writing
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Guidebook writing
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Promotion through traditional media: TV, radio, book signings
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2008 brought change!
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Change in direction meant: Need to define just what this new
business would be in terms of audience, product, and promotion.
Need to built a profitable site quickly. Need to reach brand representatives
from our rural home. Need to reach a large audience…but on
a very tight budget.
The answer = social media
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Joanne McGonagle
& Gracey
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Once upon a time….• An unplanned adoption
changed two lives
• We were redirected to follow a different path
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And so it began…During nights of insomnia worrying about frozen food the story of The Tiniest Tiger unfolded.
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From Freezer to Field
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From Hunting Trophies to Hunting Snares
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From MBA to ZoologistBig Cats and Save the Frogs!
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Build a Platform!
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Social Media Platform
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Expand your platform.Use multiple accounts
Twitter @dogtipper @cattipper @HollywoodDogs @EventBarkers @parisandjohn
Pinterest Pinterest.com/parisandjohn
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Grow Grow your accounts as a weekly task.
Cross-promote your accounts.
Present a common brand for your accounts through the account names as well as logos, colors, descriptions.
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Learn new tricks
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Growing importance of good photos in social media Pinterest has brought new emphasis on
good photography in social media. Use tools to improve your social media
photos: Instagram Instaphoto for Blackberry Touch up your photos with online tools like
PicMonkey before uploading to your social media accounts
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Gracey Wins! Bissell MVP Photo Contest
Winning Photo Cover Girl
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Stand Out in a Crowd
Create a Signature Cause Company Product Event
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#centexfires RTd calls for help
& offers of assistance, lost and found animals, etc.
Collected tweets in one central place on our blog for non-Twitter users
Promoted the link to that central help page
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Lion Guardians Project Maasai Warriors
saving Kenya’s lions outside protected areas.
Promote & Sustain Coexistence between People & Wildlife
Tell the story and generate revenue to sponsor guardians.
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Event Barkers Partnered with Carrie
Boyko of All Things Dog Blog to form company specializing in social media solutions for pet businesses.
One of our largest events has been #RedCarpetCat to promote the launch of The Tiniest Tiger Hipster Bag.
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Triple T Studios Creating Fashion
with a Passion. Our goal is to
support global community based conservation programs.
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Create Products and Promote via your Blog
Give press a reason to write about you through development of a product.
Monetize your blog by using it to support your own products.
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B o o k s
We leveraged the industry we already knew -- book publishing – as well as my educational background in Economics.
Upcoming books include coloring book featuring rescue, dog treat cookbook
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The Tiniest Tiger Handbags & Accessories
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Combine Your Efforts!Event Barkers & Red Carpet Cat Event
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Red Carpet Cat Event
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Use Your Imagination• Create a Story
• Be Silly or Be Serious
• Don’t Worry
• Be Yourself!
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Voice & Instinct Listen to your own
voice
Rely on your instinct
Define what makes you unique
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Embrace & Be Bold! Pick Your Passion
Learn & Share
Speak Your Mind
Your Unique POV
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Follow Your Heart
Speak from your heart and others will listen.