Public education

W3 Public education

• inform about RR projects (goals & benefits)• provide support for RR projects• improve participation in river management• raise awareness of the importance of RR &P• boost knowledge on the natural river system

function and value (importance, self-sustainability)

• change attitudes and behaviours

PUBLIC EDUCATION

W3 Public education

• Education and knowledge building (on rivers ecosystems functioning) among society is a key for preservation of river ecosystem and for successful river restoration projects. They guarantee sustainability of water resources and sustainablity of society in the long run

• from knowledge & understanding to participation, preservation and restoration

MESSAGE FOR 6th WWF

W3 Public education

• ALL IMPORTANT but focus on: younger generation: school children at primary

level (investment for the future)local community: involved in the project

TARGET GROUPS

W3 Public education

• start studies on social perception • plan sufficient time for education• consider involving ‘marketing’ experts to promote

rivers & RR projects, use mass-media• consider local cultural, historical & economic

context (trust and safety)• employ bottom-up strategies• adjust language to target group & start from

basics

RECOMMENDATIONS

TARGETS

• evaluate the efficiency of educational activities (change of perception) focused on primary school (x subbasins in x countries)

• evaluate the efficiency of general public/ stakeholder education activities (change in participation & support) in the frame of a local project implementation (x subbasins in x countries)

• SYSTEMATIC & SHARED

W3 Public education