Columbus Day 2013

Jo RzymowskaChair, CLIA UK and Ireland

Welcome

Thinking ahead

Market overview

cruise industry’s direct expenditure in the UK

was almost £2.5 billion – up 4% compared to 2011

SOURCE: Contribution of Cruise Tourism to the Economies of Europe in 2012, CLIA

almost 28% of European

cruisers were Brits

Over 66,000 people employed in

delivering the UK’s cruise industry

1.7 million Brits took a cruise in 2012

Changing times

• Structures

• Deployment

• Change brings opportunities

• Industry growing new muscles

• Responding in order to grow

Changing consumers

Changing habits

88 million results

The right ingredients

Passion

Expertise

Value

Service

Avoiding soggy bottoms

• Period of evolution and change

• Require focus

• Continue to get it right

• Be proud of our different ingredients

• There’s more than one perfect cruise

Creative science

Evolving to stay relevant

Some tips from our baking friends

Intuition Prepare Try it Adjust

Keep thinking ahead

Think creatively

Embrace change

Try a new way

Reinvent

Thank you