Jntuh Mba Ccc Syllabus 2013-14

8/13/2019 Jntuh Mba Ccc Syllabus 2013-14

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SCHOOL OF CONTINUING AND DISTANCE EDUCATIONJAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

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JNTUH MBA CCC SYLLABUS 2013-14Sl.

No.Code YEAR I Credits Mar s

1 13MBA01 Manag ! n" F#n$a! n"al% 3 100& 13MBA0& B#%'n %% La(% ) R g#la"'on% 3 1003 13MBA03 F'nan*'al A**o#n"'ng ) Anal+%'% 3 100, 13MBA0, Manag -'al E*ono!'*% 3 100

13MBA0 B#%'n %% En/'-on! n" 3 10013MBA0 R % a-* M " o$olog+ ) S"a"'%"'*al Anal+%'% 3 100

2 13MBA0 H#!an R %o#-* Manag ! n" 3 1004 13MBA10 5#an"'"a"'/ Anal+%'% ) D *'%'on Ma6'ng 3 100

Code YEAR II Credits Mar s13MBA11 F'nan*'al Manag ! n" 3 100

10 13MBA1& O-gan'7a"'onal B a/'o- 3 10011 13MBA13 Ma-6 "'ng Manag ! n" 3 1001& 13MBA1, B#%'n %% E" '*%) Co-8o-a" Go/ -nan* 3 10013 13MBA14 9-o$#*"'on ) O8 -a"'on Manag ! n" 3 1001, 13MBA1 S"-a" g'* Manag ! n" 3 1001 13MBA&0 Manag ! n" In:o-!a"'on %+%" ! 3 1001 13MBA&& En"- 8- n #-% '8 3 100

Code YEAR III Credits Mar s12 13MBA& Sal % an$ D'%"-';#"'on 3 10014 13MBA&2 In" g-a" $ Ma-6 "'ng Co!!#n'*a"'on% 3 1001 13MBA31 Co%" ) Manag ! n" A**o#n"'ng 3 100

&0 13MBA3, S"-a" g'* In/ %"! n" an$ F'nan*'ng D *'%'on% 3 100&1 13MBA32 9 -:o-!an* Manag ! n" 3 100&& 13MBA,0 Co!8 n%a"'on ) R (a-$ Manag ! n" 3 100

T!TAL 2& &,00& 13MBA&, Mai" #ro$e%t &or

S"ag 1< S !'na- on R % a-* M " o$olog+ :o- "Ma'n 9-o= *" Wo-6. C#%"o!'7a"'on o: R % a-*! " o$olog+ "o MBA Ma'n 9-o= *".

S"ag & < S !'na- on S"a"'%"'*al Anal+%'% o: Ma'n

8-o= *" $a"a. Coll *"'on o: Ma'n 9-o= *" R la" $ Da"a

:-o! CMIE 9-o( %% DATABASE o- an+ %o#-* > o-Da"a *oll *" $ :-o! " :' l$ an$ %"a"'%"'*al anal+%'%#%'ng '" - E?* l> S9SS> MINI TAB> o- R.

S"ag 3 < Da"a In" -8- "a"'on ) D'%*#%%'on o: R %#l"%MAIN #R!JECT 'I'A

14 (RA)E

TOTAL CREDITS *0


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YEAR I

13MBA01 MANA(EMENT +UN)AMENTALSCo,rse Ai . To na;l %"#$ n"% #n$ -%"an$ " ;a%'* 8-'n*'8l % an$ 8-a*"'* % o: !anag ! n"" -o#g *a% %"#$' %.

Lear"i"/ o,t%o e.

a. T -o#g - a$'ng " " ?"> - : - n* % an$ $'%*#%%'on o: *a% % " %"#$ n"% % o#l$ ; a;l"o l a-n " 8-'n*'8l % o: !anag ! n" " a" #n$ -l' " 8-a*"'* % 'n " o-gan'7a"'on%.

;. T + % o#l$ ; a;l "o #n$ -%"an$ " - l /an* o: n/'-on! n"al %*ann'ng> 8lann'ng an$o( "o "a6 $ *'%'on%.

*. T %"#$ n"% *an l a-n o( "o $ l ga" a#" o-'"+ an$ #% 8o( - "o 'n:l# n* 8 o8l "og " " (o-6 $on " -o#g 8-o8 - *o!!#n'*a"'on an$ *on"-ol.

@@@1. A Brie Histor o Ma"a/e e"t < Cla%%'*al T o-+ S*' n"':'* Manag ! n"> A$!'n'%"-a"'/

T o-+> B a/'o#-al T o-+> Manag ! n" S*' n* > In" g-a"'/ 9 -%8 *"'/ S+%" !%T o-+> So*'o " * n'*al T o-+> Con"'ng n*+ T o-+> Co!8a-'ng T o-' %.

&. Creati e #ro e So i"/ a"d )e%isio" Ma i"/. 9-o;l ! Sol/'ng an$ D *'%'on Ma6'ng>Cla%%':+ an$ D :'n " 9-o;l ! o- O88o-"#n'"+> S " O;= *"'/ % an$ C-'" -'a> G n -a"C- a"'/ an$ Inno/a"'/ Al" -na"'/ %> Anal+7 Al" -na"'/ % an$ S l *" " Mo%" F a%';l >9lan> I!8l ! n" " D *'%'on an$ Con"-ol> V-oo! % 9a-"'*'8a"'/ D *'%'on Ma6'ng Mo$ l.Ca% < T Co*a Cola Co!8an+ Ro; -" N L#%%' - 8ag no< 112

3. Strate/i% a"d !5eratio"a # a""i"/. D / lo8'ng " M'%%'on> Anal+7'ng " En/'-on! n">S ""'ng O;= *"'/ %> Co-8o-a" S"-a" g' %> B#%'n %% S"-a" g' %> O8 -a"'onal 9lann'ng>I!8l ! n"'ng an$ Con"-oll'ng S"-a" g' %. T'! Manag ! n". Ca% < D#n6'n % Don#"% Ro; -" N L#%%' - 8ag no< 1 1

,. !r/a"i6i"/ a"d )e e/ati"/ &or . 9-'n*'8l % o: O-gan'7'ng> A#" o-'"+> O-gan'7a"'onalD %'gn> Jo; D %'gn> O-gan'7'ng Yo#-% l: an$ D l ga"'ng. R la"'on ; "( n A#" o-'"+>9o( - an$ In:l# n* . L a$ -% '8 an$ T-a'" T o-+> B a/'o#-al L a$ -% '8 T o-' %>S'"#a"'onal A88-oa* % "o L a$ -% '8> Han$l'ng Co!8la'n"%.

Ca% < H'"a* ' Ro; -" N L#%%' - 8ag no< 1 2

Ca% < S" / Jo;%> A88l Ro; -" N L#%%' - 8ag no< 3,4

. Co ,"i%atio" a"d Co"tro i"/. O-gan'7a"'onal Co!!#n'*a"'on an$ In:o-!a"'onT * nolog+> In" -8 -%onal Co!!#n'*a"'on 9-o* %% an$ Co!!#n'*a"'on Ba--' -%> M %%agT-an%!'%%'on C ann l%. O-gan'7a"'onal an$ F#n*"'onal A- a Con"-ol S+%" !%> E%"a;l'% 'ngCon"-ol S+%" !%.Ca% < W ll 9o'n" Ro; -" N L#%%' - 8ag no< 34,

Ca% < C n Clo" % Man#:a*"#-'ng Ro; -" N L#%%' - 8ag no< ,44

Te7t Boo . Ro; -" N L#%%' -> Manag ! n" F#n$a! n"al% Con* 8"%> A88l'*a"'on%> S6'llD / lo8! n"> C ngag L an'ng> F'-%" E$'"'on> &01&.

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Re ere"%es. V.S.9.Rao> Manag ! n" T ?" an$ Ca% %> E?* l> S *on$ E$'"'on> &01&. D'l'8 #!a- Ba""a* a-+a> 9-'n*'8l % o: Manag ! n"> 9 a-%on> &01&. Ha-ol$ oon"7> H 'n7 W ' -'* > A.R.A-+a%-'> 9-'n*'8l % o: Manag ! n"> TMH>

&010. .An;#/ lan> 9-'n*'8l % o: Manag ! n"> Un'/ -%'"+ S*' n* 9- %%> &013. N "a Ba8o-'6a-> Ca% M " o$ Ca% % 'n Manag ! n"> H'!ala+a 9#;l'% 'ng Ho#%

H9H &00 D 8a6 #!a- B a""a* a-++a> 9-'n*'8l % o: Manag ! n" " ?" an$ *a% %> 9 a-%on>

&01&. An$- ( D#B-'n> Manag ! n" E%% n"'al%> C ngag L a-n'ng> &01&. S" 8 n 9.Ro;;'n%> Sang a!'"-a B a""a* a-++a> Da/'$ A. D * n7o> Ma$ #% -

Nan$a Aga-(al> F#n$a! n"al% o: Manag ! n" E%% n"'al Con* 8"% an$ A88l'*a"'on>" E$'"'on> 9 a-%on> &011.

Ra= % V'%(ana" an> 9-'n*'8l % o: Manag ! n" Con* 8"% ) Ca% %> H'!ala+a9#;l'% 'ng Ho#% H9H > &010.

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13MBA02 BUSINESS LA& AN) RE(ULATI!NCo,rse Ai . T a'! o: " '% *o#-% '% "o na;l %"#$ n"% #n$ -%"an$ an$ *o!8l+ ('" l gal an$- g#la"o-+ :-a! (o-6 :o- $o'ng ;#%'n %% 'n In$'a.

Lear"i"/ !,t%o e. A:" - go'ng " -o#g " " ?" an$ *a% l "% 'n " -!% /a-'o#% *o#-" =#$g ! n"%> " %"#$ n"% % o#l$ ; a;l "o #n$ -%"an$ " :o-!al'"' % 'n/ol/ $ 'n*o-8o-a"'ng a*o!8an+ an$ " n#an* % - la" $ "o " La( o: Con"-a*". T %"#$ n" ('ll al%o ; a;l "o 6no(" '!8l'*a"'on% o: $'- *" an$ 'n$'- *" "a? %> n go"'a;l 'n%"-#! n"% A*" an$ al%o a;o#" " *+; -la(%.

@@@

18 Co!8an' % A*"> 1 < S" 8% an$ 8-o* $#- :o- 'n*o-8o-a"'on o: " *o!8an+> A88o'n"! n"o: D'- *"o-%> 9o( -%> $#"' %> ) l'a;'l'"' % o: D'- *"o-%> Co!8an+ M "'ng%> R %ol#"'on%>W'n$'ng #8 o: a Co!8an+.

28 La( o: Con"-a*"< Na"#- o: *on"-a*" an$ %% n"'al l ! n"% o: /al'$ *on"-a*"> O:: - an$A** 8"an* > Con%'$ -a"'on> Ca8a*'"+ "o *on"-a*" an$ :- *on% n"> L gal'"+ o: o;= *".Unla(:#l an$ 'll gal ag- ! n"%> Con"'ng n" *on"-a*"%> 9 -:o-!an* an$ $'%* a-g o:*on"-a*"%> R ! $' % :o- ;- a* o: *on"-a*". Con"-a*"% II< In$ !n'"+ an$ g#a-an" > Con"-a*"o: Ag n*+> Sal o: goo$% A*" 1 30< G n -al 9-'n*'8l %> Con$'"'on% ) Wa--an"' %>9 -:o-!an* o: Con"-a*" o: Sal .

38 D'- *" an$ In$'- *" Ta?< In*o! Ta? A*" 1 1 I!8o-"an" 9-o/'%'on% o: In*o! Ta? A*" 9-o* $#- :o- a$/an* 8a+! n" o: "a? an$"a? $ $#*" $ a" %o#-* . A%% %%! n" 8-o* $#- . C n"-al E?*'% A*" 1 ,,< .Ba%'* *on* 8"%- la" $ "o ?*'%a;l goo$%> *la%%':'*a"'on o: goo$%> an$ Ba%'* *on* 8" o: VAT.

48 N go"'a;l In%"-#! n"% A*" 1441< N go"'a;l In%"-#! n"% 9-o!'%%o-+ No" > B'll% o:E?* ang > ) C # > an$ " '- $ :'n'"'on% an$ * a-a*" -'%"'*%> T+8 % o: n$o-% ! n"%>Hol$ - Hol$ - 'n $# *o#-% > D'%* a-g o: 9a-"' %.

C+; - C-'! an$ " L gal Lan$%*a8 " (o-l$ W + $o ( n $ *+; - la(% 'n " a 'n$'an*on" ?" T 'n$'na IT a*" * all ng % "o 'n$'an La( an$ *+; - *-'! %* na-'on 'n 'n$'a.

R : - N'na Go$;ol ) S#n'" B la8#-

Te7t Boo . RSN 9'lla'> Baga/a" '> B#%'n %% La(> S.C an$> &013.

Re ere"%es

N'na Go$;ol ) S#n'" B la8#- C+; - S *#-'"+ W'l + In$'a &01&. A6 'l % (a- 9a" a6< L gal A%8 *"% o: B#%'n %%> TMH> 3 > &011

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.R. B#l* an$an'< B#%'n %% La( :o- Manag ! n"> > H'!ala+a 9#;l'% 'ng Ho#%H9H > &01&

#* al< B#%'n %% La(> V'6a%> &011 T#l%'an ," $'"'on> E?* l Boo6%> &01& S.N. Ma % (a-'> S Ma % (a-'> A Man#al o: B#%'n %% La(%> H'!ala+a 9#;l'% 'ng

Ho#% H9H > &013. C L Ban%al> B#%'n %% an$ Co-8o-a" La(%> E?* l Boo6%> &011. T =8al S " > B#%'n %% La(> 9 a-%on> &01& 9. .9a$ '> L gal A%8 *"% o: B#%'n %%> 9HI> &013

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13MBA03 +INANCIAL ACC!UNTIN( AN) ANALYSISCo,rse Ai . T a'! o: a**o#n"'ng '% "o 8-o/'$ " 'n:o-!a"'on " a" '% n $ $ :o- %o#n$

*ono!'* $ *'%'on !a6'ng. T !a'n 8#-8o% '% "o 8-o/'$ 'n:o-!a"'on a;o#" :'-!% 8 -:o-!an*"o ?" -nal 8a-"' % %#* a% 'n/ %"o-%> *- $'"o-%> ;an6 -%> - % a-* -% an$ Go/ -n! n" Ag n*' %. I

a% ; *o! an '!8o-"an" 8a-" o: +o#ng 8 o8l % $#*a"'on an$ *'"'7 n% 'n /a-'o#% -ol % 'n "%o*' "' % an$ ;#%'n %% % o: all "+8 %.

Lear"i"/ ! $e%ti es. To 8- 8a- > #n$ -%"an$> 'n" -8- " an$ anal+7 :'nan*'al %"a" ! n"% ('"*on:'$ n* . To a88- *'a" an$ #% :'nan*'al %"a" ! n"% a% ! an% o: ;#%'n %% *o!!#n'*a"'on. To#% " anal+"'*al " * n' # % an$ a--'/'ng a" *on*l#%'on% :-o! :'nan*'al 'n:o-!a"'on :o- "

8#-8o% o: $ *'%'on !a6'ng.

1. I"trod,%tio" to A%%o,"ti"/ < I!8o-"an* > O;= *"'/ % an$ 9-'n*'8l %> A**o#n"'ng Con* 8"%an$ *on/ n"'on%> an$ T G n -all+ A** 8" $ A**o#n"'ng 9-'n*'8l % GAA9 > " '-'!8l'*a"'on% on a**o#n"'ng %+%" !K Do#;l n"-+ %+%" ! - *o-$'ng ;#%'n %% "-an%a*"'on% Cla%%':'*a"'on o: a**o#n"% A**o#n"'ng *+*l

&. T9e A%%o,"ti"/ #ro%ess < O/ -/' (> Boo6% o: O-'g'nal R *o-$K Jo#-nal an$ S#;%'$'a-+ ;oo6%> l $g -> T-'al Balan* > Cla%%':'*a"'on o: *a8'"al an$ - / n# ?8 n% %> F'nal A**o#n"%('" a$=#%"! n"%. Val#a"'on o: :'? $ a%% "% Tang';l /% In"ang';l a%% "%> an$ ! " o$% o:$ 8- *'a"'on. D 8- *'a"'on *on* 8" D 8- *'a"'on o: F'? $ A%% "% M " o$% o: $ 8- *'a"'on " '- '!8a*" on ! a%#- ! n" o: ;#%'n %% A**o#n"'ng

3. I" e"tor 'a ,atio" < M " o$% o: 'n/ n"o-+ /al#a"'on an$ /al#a"'on o: goo$('ll> ! " o$% o:/al#a"'on o: goo$('ll. I%%# o: S a- % an$ D ; n"#- % En"-' % :o- I%%# o: % a- %> :o-: '"#- I%%# o: % a- % a" D'%*o#n" an$ 8- !'#!. Al" -a"'on o: % a- *a8'"al an$ - $#*"'on o: % a-*a8'"al> I%%# an$ R $ !8"'on o: D ; n"#- %

,. +i"a"%ia A"a sis-I. S"a" ! n" o: C ang % 'n Wo-6'ng Ca8'"al> F#n$% :-o! O8 -a"'on%> 8a'$ *o%" an$ #n8a'$ *o%"%. D'%"'n*"'on ; "( n *a% 8-o:'"% an$ ;oo6 8-o:'"%. 9- 8a-a"'onan$ anal+%'% o: *a% :lo( %"a" ! n" an$ :#n$% :lo( %"a" ! n".

. +i"a"%ia A"a sis-II < Anal+%'% an$ 'n" -8- "a"'on o: :'nan*'al %"a" ! n"% :-o! 'n/ %"o- an$

*o!8an+ 8o'n" o: /' (> Ho-'7on"al Anal+%'% an$ V -"'*al Anal+%'% o: Co!8an+ F'nan*'alS"a" ! n"%. L' #'$'"+> l / -ag > %ol/ n*+ an$ 8-o:'"a;'l'"+ -a"'o% D# 9on" C a-" A**o#n"'ng S"an$a-$% I%%# $ ;+ ICAI Fo*#% on '!8o-"an* o: S"an$a-$% "o g'/ a g n -al/' ( on F'nan*'al A**o#n"'ng 8-a*"'* % > " '- -a"'onal an$ g-o('ng '!8o-"an* 'n glo;ala**o#n"'ng n/'-on! n"> IAS IFRS US C- a"'/ F'nan*'al 9-a*"'* % an$ I%%# % - la" $ "o

#al'"+ o: $'%*lo%#- % 'n R 8o-" $ Ea-n'ng%> W'n$o( D- %%'ng an$ l'!'"a"'on% o: :'nan*'al%"a" ! n"%.

Te7t Boo < D an % . a"-' F'nan*'al A**o#n"'ng ) Anal+%'% > Ta"a M*G-a( H'll 9#;l'% 'ng

L'!'" $> N ( D l '> &01&.Re ere"%es.

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9a- % S a < Ba%'* F'nan*'al A**o#n"'ng :o- Manag ! n" > O?:o-$ Un'/ -%'"+ 9- %> N ( D l '> &01&.

V.Ra=a% 6 a-a! F'nan*'al A**o#n"'ng ) Anal+%'% 9 a-%on E$#*a"'on> N ( D l '>&01&

Ran=an #!a- Bal< F'nan*'al A**o#n"'ng ) Anal+%'% > S.C an$> N ( D l '>.&01& N.Ra!a* an$-an < F'nan*'al A**o#n"'ng ) Anal+%'% Ta"a M*G-a( H'll 9#;l'% 'ng

L'!'" $> N ( D l '> &01& A% '% .B a""a* a-+a F'nan*'al A**o#n"'ng ) Anal+%'% 9HI> &01& 9 $$'na Mo ana Rao > F'nan*'al A**o#n"'ng ) Anal+%'% 9HI> &01&

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13MBA04 MANA(ERIAL EC!N!MICSCo,rse Ai < To na;l %"#$ n"% a* #'- 6no(l $g "o #n$ -%"an$ " *ono!'* n/'-on! n" o:an o-gan'7a"'on.Lear"i"/ !,t%o e < S"#$ n"% % o#l$ ; a;l "o #n$ -%"an$ " ;a%'* *ono!'* 8-'n*'8l %>:o- *a%" $ !an$ an$ %#88l+ an$ % o#l$ ; a;l "o %"'!a" *o%" an$ #n$ -%"an$ !a-6 " %"-#*"#-

an$ 8-'*'ng 8-a*"'* %.

@@@18 I"trod,%tio" to Ma"a/eria E%o"o i%s < D :'n'"'on> Na"#- an$ S*o8 > R la"'on% '8 ('"

o" - a- a% 'n E*ono!'*%> 9-o$#*"'on Manag ! n"> Ma-6 "'ng> F'nan* an$ 9 -%onn l>O8 -a"'on% - % a-* T -ol o: !anag -'al *ono!'%" Ba%'* *ono!'* 8-'n*'8l % "*on* 8" o: o88o-"#n'"+ *o%"> 'n*- ! n"al *on* 8"> %*a-*'"+> !a-g'nal'%!> E #' !a-g'nal'%!>T'! 8 -%8 *"'/ > $'%*o#n"'ng 8-'n*'8l > -'%6 an$ #n* -"a'n"+.

Ca% < 1 T o;= *"'/ an$ %"-a" g+ o: :'-!% 'n " *'ga- "" In$#%"-+ Do!'n'*6 Sal/a"o-

8ag no 1

Ca% < & Da;#- In$'a L'!'" $ G-o('ng B'g an$ Glo;al G "'6a>&n$

E$'"'on 8ag no , Ca% < 3 9-o:'"% 'n " 8 -%onal *o!8#" - 'n$#%"-+ Do!'n'*6 Sal/a"o- 8ag no 1 Ca% < , To"al A/ -ag an$ Ma-g'nal *o%" 'n " U.S S" l 'n$#%"-+ Do!'n'*6 Sal/a"o-

8ag no ,,

28 T9eor o )e a"d < D !an$ Anal+%'%> Ela%"'*'"+ o: $ !an$> "+8 % an$ %'gn':'*an* o:Ela%"'*'"+ o: D !an$. D !an$ %"'!a"'on Ma-6 "'ng - % a-* a88-oa* % "o $ !an$

%"'!a"'on. N $ :o- :o- *a%"'ng> :o- *a%"'ng " * n' # %. S#88l+ Anal+%'% S#88l+ :#n*"'on>" La( o: S#88l+> Ela%"'*'"+ o: S#88l+.

Case < 1 Fo- *a%"'ng " N#!; - o: MC Donal$% R %"a#-an"% (o-l$('$ Do!'n'*6Sal/a"o- 8ag no 1

Case < & 9-'* Ela%"'*'"+ % o: D !an$ 'n " R al (o-l$ Do!'n'*6 Sal/a"o- 8ag no 110 Case < 3 No-" -n T#-6 + C-a'g H.9 " -% n 8ag no 12& 123

Case. 4 In*o! Ela%"'*'"+ o: D !an$ H. a#% al Ma*!'llan 8ag no 3 ,1Case. : C-o%% D !an$ ;H. a#% al Ma*!'llan 8ag no ,4Case < T D !an$ :o- %( " 8o"alo % 'n " Un'" $ S"a" % Do!'n'*6 Sal/a"o- 8ag no100

38 #rod,%tio" A"a sis < 9-o$#*"'on :#n*"'on> 9-o$#*"'on :#n*"'on ('" on "(o /a-'a;l %>Co;; Do#gla% 9-o$#*"'on F#n*"'on Ma-g'nal Ra" o: T * n'*al S#;%"'"#"'on> I%o #an"% an$I%o*o%"%> R "#-n% "o S*al an$ R "#-n% "o Fa*"o-%> E*ono!' % o: %*al Inno/a"'on% an$glo;al *o!8 "'"'/ n %%.

Case.1 La;o- 8-o$#*"'/'"+ an$ To"al *o!8 n%a"'on 'n " Un'" $ S"a" % an$ A;-oa$Do!'n'*6 Sal/a"o- 8ag no & 3

Case. 2 Na/ n Con%"-#*"'on Co!8an' % C-a'g H.9 " -% n 8ag no & 3 Case. 3 S#;%"'"#"a;'l'"+ ; "( n Ga%ol'n *on%#!8"'on a*'$ $-'/'ng "'! Do!'n'*6

Sal/a"o- 8ag no &

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Case < , Ho( -o? lo%" an$ - ga'n $ In" -na"'onal *o!8 "'"'/ n %% an$ ; *a! a l a$ - 'n'n:o-!a"'on " * nolog+ Do!'n'*6 Sal/a"o- 8ag no &24

48 Cost t9eor a"d esti atio" < Co%" *on* 8"%> $ " -!'nan"% o: *o%"> *o%" o#"8#" - la"'on% '8

'n " % o-" -#n an$ long -#n> % o-" -#n /%. long -#n *o%"%> a/ -ag *o%" *#-/ %> O/ -allCo%" l a$ -% '8.

Ca% < 1 O#" So#-*'ng "o In$'a< (a+ "o Fa%" T-a*6 G "'6a 8ag no &2& Ca% < & T S a8 o: " long R#n A/ -ag *o%" *#-/ % 'n /a-'o#% 'n$#%"-' % Do!'n'*6

Sal/a"o- 8ag no & Ca% < 3 BL9 Co-8o-a"'on S#!'"-a8al> Ma*!'llan 8ag no &03 Ca% < , M-. Ma-"'n G "% C ( $ o#" ;+ " Bo%% W.B-#l All n 8ag no 1 0

:8 Mar et Str,%t,re a"d #ri%i"/ #ra%ti%es. F a"#- % an$ T+8 % o: $':: - n" *o!8 "'"'/%'"#a"'on% 9-'* O#"8#" $ " -!'na"'on 'n 9 -: *" *o!8 "'"'on> Mono8ol+> Mono8ol'%"'*

*o!8 "'"'on an$ Ol'go8ol+ ;o" " long -#n an$ % o-" -#n. 9-'*'ng 8 'lo%o8 +

Case. 1 9-'*'ng o: 'nno/a"'/ 8-o$#*" ;H. a#% al Ma*!'llan 8ag no 24 Case. 2 9a*':'* *o88 - n" -8-'% % W.B-#l All n Case. 3 S#7ann M#" T a"- Co!8l ? S#!'"-a8al> Ma*!'llan 8ag no &,0 Case. 4 Mono8ol+ 'n " M#!;a' *'"+ Ta?' In$#%"-+ ;Do!'n'*6 Sal/a"o- 8ag no 3

Te7t Boo .

C-a'g H. 9 " -% n>W. C-'% L ('% an$ S#$ '- . Ja'n< Managerial

Economics,14th

edition 9 a-%on> &01&

Re ere"%es

Do!'n'*6 Sal/a"o- Manag -'al E*ono!'*% 2 " E$'"'on O?:o-$ &01&. W.B-#l All n> Manag -'al E*ono!'*% T o-+> A88l'*a"'on%> an$ Ca% % V'/a2 "

E$'"'on &011. S#!'"-a8al> Manag -'al E*ono!'*% Ca% % ) Con* 8"%> Ma*!'llan>&011. G "'6a> Manag -'al E*ono!'*% & n$ E$'"'on> TMH> &01&> G S G#8"a> Manag -'al E*ono!'*%> & n$ $'"'on> TMH>&01& H a#% al ) L 9al%- / > Manag -'al E*ono!'*% Ma*!'llan> &01& H. a#% al> Manag -'al E*ono!'*% > Ma*!'llan>&011. Manag -'al E*ono!'*% C-a'g H.9 " -% n , " E$'"'on 9 a-%on>&01& H. L. A #=a> Manag -'al E*ono!'*%> S. C an$> &01& D.N. D('/ $'> Manag -'al E*ono!'*%> V'6a%> &01& Yog % Ma % (a-'> Manag -'al E*ono!'*%> 9HI> &01& M* G#'ga!> Mo+ -> Ha--'%> Manag -'al E*ono!'*%> C ngag > &01& Ma-6 H'%%* +> Manag -'al E*ono!'*%> C ngag > &011

9


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13MBA0: BUSINESS EN'IR!NMENTCo,rse Ai . A'! o: " '% *o#-% '% "o !a6 %"#$ n"% #n$ -%"an$ " n $ :o- ;#%'n %%

n/'-on! n" :o- "a6'ng !anag -'al $ *'%'on%.

10


11/48

Lear"i"/ !,t%o e. A:" - - a$'ng " " ?" ;oo6 ) *a% % - la" $ "o " %+lla;#% an$ ;#%'n %%n (% 8a8 -% l'6 B#%'n %% S"an$a-$> E*ono!'* T'! %> B#%'n %% L'n an$> %"#$ n"% % o#l$ ;a;l "o #n$ -%"an$ " '%%# % - la" $ "o " 'n$#%"-'al 8ol'*+ an$ - g#la"'on an$ " '- a! n$! n"%:-o! "'! "o "'! . T + ('ll al%o #n$ -%"an$ " " -!'nolog+ o: " 8lann'ng *o!!'%%'on an$Un'on B#$g ". T 6no(l $g ga'n $ ;+ " %"#$ n"% on *a8'"al !a-6 "%> RBI g#'$ l'n %K "-a$ >

E IM 8ol'*+ an$ Fo- 'gn E?* ang Manag ! n" A*" ('ll ; #% :#l :o- " ! "o "a6 $ *'%'on%.

@@@18 I"d,stria #o i% a"d Re/, ator Str,%t,re < In$#%"-'al 9ol'*+ In$#%"-'al L'* n%'ng 9ol'*+

F'/ Y a- 9lann'ng In$#%"-'al 9ol'*+ 1 1> S!all S*al In$#%"-' % SSI -In$#%"-'al F'nan*Fo- 'gn D'- *" In/ %"! n" FDI .

Ca% 1< Ta88'ng " O88o-"#n'"' % 'n En/'-on! n"< A Ca% S"#$+ o: Y % Ban6> D-. V'/ 6M'""al. 9ag no. &

Ca% &< Ta88'ng " O88o-"#n'"' % 'n En/'-on! n"< A Ca% S"#$+ o: Y % Ban6> D-. V'/ 6M'""al. 9ag no. &

Ca% 3< Ga% A#" o-'"+ o: In$'a L'!'" $ GAIL J#%"'n 9a#l> 8ag no.10&

Ca% ,< In$'a "o allo( FDI 'n Foo$ R "a'l> Ra= #!a-> 8ag no.&04

28 E%o"o i% #o i%ies. F'%*al 9ol'*+ La" %" Un'on B#$g " R :o-!% Un$ -"a6 n Rol o:Go/ -n! n". Mon "a-+ 9ol'*+ - Ba%'* Con* 8"% Mon "a-+ 9ol'*+ 'n " &1%" C n"#-+Ban6'ng S *"o- R :o-!%.

Ca% 1< In$#% B#$g " Ga! > J#%"'n 9a#l> 8ag no.12 Ca% &< 9-o: To! an$ Mon "a-+ 9ol'*+> J#%"'n 9a#l. 9ag no.&00

38 Ca5ita Mar ets< SEBI< RBI. Ca8'"al Ma-6 " In%"'"#"'on% S"o*6 In$'* % D -'/a"'/ %Ma-6 " Glo;al an$ In$'an S* na-'o Rol o: SEBI an$ RBI.

Ca% 1< T G- a" Fall S*a! o: &001 < A Ca% o: S"o*6 E?* ang an$ SEBI> D-. V'/ 6M'""al. 8ag no. 1Ca% &< Glo;al'7a"'on o: 9o8 C#l"#- > F-an*'% C -#n'la!> 8ag no. 2

Ca% 3< In/ %"! n" R "#-n :-o! In$'an S"o*6 Ma-6 " Bo!;a+ S"o*6 E?* ang BSE >SENSE > J#%"'n 9a#l> 8ag no.& &

48 I"dia=s Trade #o i% . 9ol'*+ * ang % an$ I%%# % % *"o- ('% "-a$ 8ol'*' %< - * n"$ / lo8! n"% GATT WTO ag- ! n"% an$ '!8l'*a"'on%.

Ca% 1< Ca% Wa" - T ' :> . A%(a" a88a> 8ag no.

:8 E>IM 5o i%ies ? +EMA. In$'a % n ( E IM 8ol'*+ l gal :-a! (o-6 'n'"'a"'/ % FEMA M#l"' na"'onal *o!8an' % an$ FDI.

Ca% 1< RBI S a8 $ R%. 1& C-o- on R l'an* In:-a%"-#*"#- . A Ca% S"#$+ on FEMA> D-.V'/ 6 M'""al> 8ag no.

Ca% &< C 'na a% an E?8 -" Ba% > Da/'$ W. Con6l'n> 8ag no. 2,

Te7t oo J#%"'n 9a#l B#%'n %% En/'-on! n"< T ?" ) Ca% % TMH>3 >&01&

Re ere"%es.

11


12/48

D-.V'/ 6 M'""al B#%'n %% En/'-on! n"< T ?" ) Ca% % E?* l Boo6%>&011 Ra=6#!a- In" -na"'onal B#%'n %% En/'-on! n"< T ?" ) Ca% % E?* l Boo6%>&01& .A% (a" a88a E%% n"'al% o: B#%'n %% En/'-on! n"< T ?"> Ca% %) E? -*'% % H9H>

&011. F-an*'% C -#n'la! B#%'n %% En/'-on! n"< T ?" ) Ca% % H9H>&01& Da/'$ W Con6l'n Ca% % 'n " En/'-on! n" o: B#%'n %% Sag >&00 M'%-a an$ 9#-'> In$'an E*ono!+ 30E> H'!ala+a 9#;l'% 'ng> &01& .A%(a" a88a E%% n"'al% o: B#%'n %% En/'-on! n" 11" E$'"'on H9H &011 M'%-a an$ 9#-' E*ono!'* En/'-on! n" o: B#%'n %% > 2 " E$'"'on> H9H>&01& F-an*'% C -#n'la! B#%'n %% En/'-on! n" &1%"E$'"'on H9H &01& 9all -'% na Rao> WTO T ?" ) Ca% % > 9SGIM> Co'!;a"o- > &00 A.C.F -nan$o B#%'n %% En/'-on! n" 1%" E$'"'on 9 a-%on &011. D-.V'/ 6 M'""al B#%'n %% En/'-on! n" &n$ E$'"'on E?* l Boo6% &011.

13MBA0@ RESEARCH METH!)!L!(Y ? STATISTICAL ANALYSIS

12


13/48

Co,rse Ai . To #n$ -%"an$ " ;a%'* %"a"'%"'*al "ool% :o- 'n" -8- "a"'on o: #an"'"a"'/ an$#al'"a"'/ $a"a.

Lear"i"/ !,t%o e. S"#$ n"% ('ll ; a;l "o a88l+ " 8-'n*'8l % o: - % a-* ! " o$olog+ :o-" - % a-* $ %'gn :o- " /a-'o#% !'n' an$ !a=o- 8-o= *"% o: " MBA 8-og-a!! . T + ('ll

; a;l "o anal+% " $a"a %"a"'%"'*all+. ***

18 Resear%9 Met9odo o/ < In"-o$#*"'on To8'* R /' ( o: L'" -a"#- R % a-* Ga8% R % a-*5# %"'on% O;= *"'/ % H+8o" % % S*o8 o: " %"#$+ 9 -'o$ o: " %"#$+ Sa!8l'ngT * n' # % Da"a Coll *"'on 9-'!a-+ $a"a 5# %"'onna'- $ %'gn S *on$a-+ $a"a Da"aAnal+%'% L'!'"a"'on% o: " %"#$+ A88 n$'? R : - n* %.

28 Ta , atio"< (ra59i%a 5rese"tatio" o data < H'%"og-a!> D'ag-a!!a"'* - 8- % n"a"'on o:$a"a< Ba- $'ag-a!> M#l"'8l Ba- $'ag-a!> S#; $'/'$ $ Ba- D'ag-a!> 9' D'ag-a!> M a%#- %o: C n"-al T n$ n*+< M an> M $'an an$ Mo$ . M a%#- % o: D'%8 -%'on< Rang > S"an$a-$

$ /'a"'on an$ Va-'an* > Co ::'*' n" o: /a-'a"'on> M a%#- o: S6 (n %%.

38 Li"ear Corre atio" a"d Re/ressio" A"a sis < Co/a-'an* > 9 a-%on % Co-- la"'onCo ::'*' n"> S*a"" - 8lo"> S8 a-!an % -an6 Co-- la"'on Co ::'*' n"> R g- %%'on l'n %.

48 #ara etri% a"d No"- #ara etri% H 5ot9esis Testi"/ < 9-o* $#- :o- T %"'ng o:H+8o" %'%> On Sa!8l " " %" :o- " 9o8#la"'on M an> T(o Sa!8l " " %" :o- 'n$ 8 n$ n"Sa!8l %> 9a'- $ Sa!8l " " %". F " %" :o- "(o 8o8#la"'on Va-'an* % Va-'an* -a"'o " %" >ANOVA On Wa+ Cla%%':'*a"'on> ANOVA "(o (a+ Cla%%':'*a"'on> C ' S #a- " %" o:a%%o*'a"'on> C ' S #a- " %" o: 'n$ 8 n$ n* .

:8 Ti e Series a"d )ata A"a sis < F'""'ng a "- n$ l'n "o a "'! % -' %> M " o$ o: l a%" S #a- %an$ M " o$ o: Mo/'ng A/ -ag %> M a%#- o: S a%onal Va-'a"'on.

Te7t Boo Gl+n Da/'% ) B-an6o 9 *a- B#%'n %% S"a"'%"'*% U%'ng E?* l O?:o-$ Un'/ -%'"+ 9- %%>

&01&.

Re ere"%es.

9 N A-o-a Co!8- n%'/ % S"a"'%"'*% M " o$% S. C an$> &01&. S a-!a B#%'n %% S"a"'%"'*% 9 a-%on> &01&. S C G#8"a> F#n$a! n"al% o: S"a"'%"'*% > H9H> &01& C B G#8"a An 'n"-o$#*"'on "o S"a"'%"'*al M " o$% V'6a%> &01& S L G#8"a B#%'n %% R % a-* M " o$% TMH> &01&. 9ann -% l/a! R % a-* M " o$olog+ 9HI> &01&. Ran='" #!a- R % a-* M " o$olog+ Sag > &01&. R 9 Hoo$a S"a"'%"'*% V'6a%> &01&

13


14/48

N (;ol$ S"a"'%"'*% :o- B#%'n %% an$ E*ono!'*% 9 a-%on> &01&. L /'n> R#;'n> Ra%"og' ) S'$$' #'> S"a"'%"'*% :o- Manag ! n" 9 a-%on> &013 M#6#l G#8"a ) D 8a G#8"a R % a-* M " o$olog+ 9HI> &013.

13MBA0* HUMAN RES!URCE MANA(EMENT

14


15/48

Co,rse Ai . To #n$ -%"an$ /a-'o#% " -!% 'n HRM an$ ; a;l "o !anag " #!an - %o#-* %o: an+ o-gan'7a"'on.

Lear"i"/ !,t%o e. S"#$ n"% % o#l$ ; a;l "o #n$ -%"an$ " ;a%'* HR *on* 8"%. T + ('ll ;a;l "o #n$ -%"an$ " 8-o* %% o: - *-#'"! n"> % l *"'on> 8 -:o-!an* a88-a'%al> "-a'n'ng )

$ / lo8! n"> *o!8 n%a"'on an$ !8lo+ - " n"'on a88-oa* % an$ %"-a" g' %. ***

1. I"trod,%tio" o HRM < In"-o$#*"'on "o HRM L'n Manag -% HR D#"' % N (A88-oa* % "o O-gan'7'ng HR Glo;al'7a"'on ) Co!8 "'"'on T- n$% T * nolog'*alT- n$% T- n$% 'n Na"#- o: Wo-6 Wo-6:o-* an$ D !og-a8 '* T- n$% E*ono!'*C all ng % HRM 'n In$'a H'g 9 -:o-!an* Wo-6 S+%" ! % La;o- L g'%la"'on 'nIn$'a E #al E!8lo+! n" O88o-"#n'"+ 1 0 1 1 HR S*o- Ca-$ $ / lo8 $ ;+ TVRLSIn$'a.

Case. 1 So*'al S#-/ +o-% 'n Floo$ '" A- a% Ga-+ D %%l - 8ag no 1 0 Case. 2 F'n$'ng 8 o8l ( o a- 8a%%'ona" a;o#" ( a" " + $o Ga-+ D %%l - 8ag no 1

&. Re%r,it e"t a"d # a%e e"t < Ba%'*% o: Jo; Anal+%'% M " o$% :o- Coll *"'ng Jo;Anal+%'% In:o-!a"'on Jo; D %*-'8"'on% Jo; Sa"'%:a*"'on Jo; Enla-g ! n"> Jo;En-'* ! n"> Jo; Ro"a"'on> HR9 R *-#'"! n"% ) S l *"'on 9-o* %% 9lann'ng ) Fo-Ca%"'ng So#-* % o: R *-#'"! n" R *-#'"! n" on D'/ -% Wo-6 Fo-* E!8lo+T %"'ng ) S l *"'on Ba%'* "+8 % o: In" -/' (% E--o-% 'n In" -/' (% T-an%la"'ngS"-a" g+ 'n"o HR 9ol'*' % ) 9-a*"'* %.

Case 1 < R 'n/ n"'ng " ( l a" a8 ? $oo- *o!8an+ Ga-+ D %%l - 8ag no 30 3. #er or a"%e A55raisa a"d Trai"i"/ ? )e e o5 e"t o E 5 o ees Con* 8" o:

9 -:o-!an* > Manag ! n" A88-a'%al T * n' # % :o- 9 -:o-!an* A88-a'%al Ca- -Manag ! n" E!8lo+ - L': C+*l Ca- - Manag ! n" ) Tal n" Manag ! n">Anal+7'ng T-a'n'ng n $% ) D %'gn'ng " 8-og-a! I!8l ! n"'ng $':: - n" "-a'n'ng

8-og-a! I!8l ! n"'ng Manag ! n" D / lo8! n" 9-og-a!% E/al#a"'ng " T-a'n'ng9-og-a!% .Case 1. A88-a'%'ng " % *- "a-' % a" S( " (a" - U Ga-+ D %%l - 8ag no 3,

,. Co 5e"satio" Ba%'* Fa*"o-% 'n D " -!'n 8a+ -a" % E%"a;l'% 'ng 8a+ -a" % 9-'*'ngManag -'al an$ 9-o: %%'onal Jo;% S8 *'al To8'*% 'n Co!8 n%a"'on B n :'"% In%#-an*

R "'- ! n" B n :'"% 9 -%onal S -/'* % ) Fa!'l+ :-' n$l+ ; n :'"% Sal' n" : a"#- % o:Wo-6! n Co!8 n%a"'on A*" ) M'n'!#! Wag % A*".

Case 1< Sala-+ 'n #'"' % a" ACME Man#:a*"#-'ng Ga-+ D %%l - 8ag no ,&

. E 5 o ee Re atio" La;o- Mo/ ! n" Coll *"'/ Ba-ga'n'ng 9-o* %% G-' /an* % Manag'ng D'%!'%%al% E!8lo+ Sa: "+ an$ H al" O**#8a"'onal Sa: "+ La( Wo-69la* H al" Ha7a-$% 9-o;l !% ) R ! $' % Sal' n" : a"#- % o: In$#%"-'al D'%8#" % A*"%1 ,2 Fa*"o-' % A*".

15


16/48

Case 1 < T N ( Sa: "+ an$ H al" 9-og-a! Ga-+ D %%l - 8ag no &3

Te7t Boo .

Ga-+ D %%l -> H#!an R %o#-* Manag ! n" > 1&" E$'"'on> B'g# Ma-66 +> 9 a-%on&01&.

Re ere"%es or Cases.

S +a!6an" Go6 al 9 -%onal Manag ! n" > E/ - %"> &01&. D-.M.A. a o6> Ill#%"-a" $ Ca% S"#$' % 'n In$'an Manag ! n" > E/ - %" 9#;l'% 'ng

Ho#% > &01&. . A%(a" a88a> H#!an R %o#-* Manag ! n"> T ?" an$ Ca% % > TMH> &011. D-. An=al' G an 6a-> E%% n"'al% o: H#!an R %o#-* Manag ! n" >E/ - %"> &010. In$-an'l M#"%#$$'> E%% n"'al% o: H#!an R %o#-* Manag ! n" > N (ag > &011. Wa+n .F.Ca%*'o> Ran= " Na!;#$'-'> Manag'ng H#!an R %o#-* Manag ! n" > 4 "

E$'"'on> TMH>&010 S !a Sang '> H#!an R %o#-* Manag ! n" Ma*!'llan> &01& Na- n$a- S'ng > H#!an R %o#-* Manag ! n" > Colon l D-. La?!' 9#;l'*a"'on>

&011. D'8a6 #!a- B a""a* a-++a H#!an R %o#-* Manag ! n" > E?* l Boo6%> &01&. U$a+ #!a- Hal$a-> J#" '6a Sa-6a-> H#!an R %o#-* Manag ! n" > O?:o-$> &01& N'*6 W'l"on> An In"-o$#*"'on "o H#!an R %o#-* Manag ! n" Sag > &01&. V S 9 Rao> H#!an - %o#-* Manag ! n" T ?" an$ Ca% % > E?* l Boo6%>&011 R.Wa+n Mon$+> H#!an R %o#-* Manag ! n" 9 a-%on> &00 .

13MBA10 UANTITATI'E ANALYSIS +!R BUSINESS )ECISI!NS

16


17/48

Co,rse Ai . T o;= *"'/ o: " *o#-% '% "o 8-o/'$ " ;a%'* "ool% o: O8 -a"'on% - % a-* 'n%ol/'ng " !anag ! n" 8-o;l !% #%'ng !a" !a"'*al a88-oa* :o- $ *'%'on !a6'ng.

Lear"i"/ !,t%o e. T Co#-% *o/ -% o-'g'n an$ a88l'*a"'on o: OR> L'n a- 9-og-a!!'ng>D *'%'on T o-+ an$ # #'ng " o-+. T % *on* 8"% l8 " %"#$ n" 'n "a6'ng $ *'%'on% :o-

;#%'n %%.

1. Na"#- an$ %*o8 o: O8 -a"'on% - % a-* < O-'g'n% o: OR> A88l'*a"'on% o: OR 'n $':: - n"Manag -'al a- a%> D :'n'ng a !o$ l> "+8 % o: !o$ l> 9-o* %% :o- $ / lo8'ng an o8 -a"'on%- % a-* !o$ l> 9-a*"'* %> o88o-"#n'"' % an$ % o-" *o!'ng% o: #%'ng an OR !o$ l

&. L'n a- 9-og-a!!'ng M " o$< S"-#*"#- o: L99> A%%#!8"'on% o: L99> A88l'*a"'on% a- a% o:L99> G#'$ l'n % :o- :o-!#la"'on o: L99> Fo-!#la"'on o: L99 Fo- $':: - n" a- a% %'!8l ?! " o$> "(o 8 a% ! " o$> B'g M ! " o$> *on/ -"'ng 8-'!al L99 "o $#al L99> L'!'"a"'on%o: L99. T-an%8o-"a"'on 9-o;l !< Ma" !a"'*al Mo$ l o: "-an%8o-"a"'on 8-o;l !> M " o$%

:o- :'n$'ng In'"'al : a%';l %ol#"'on < No-" ( %" *o-n - M " o$> L a%" Co%" M " o$> Vog l%a88-o?'!a"'on M " o$> T %" o: o8"'!al'"+ ;+ Mo$' M " o$> Va-'a"'on "-an%8o-"a"'on9-o;l !% l'6 #n;alan* $ S#88l+ an$ $ !an$ > D g n -a*+ an$ '"% - %ol#"'on.

3. A%%'gn! n" Mo$ l< Algo-'" ! :o- %ol/'ng a%%'gn! n" !o$ l> H#nga-'an% M " o$ :o-%ol/'ng a%%'gn! n" 8-o;l !> /a-'a"'on% o: a%%'gn! n" 8-o;l !< M#l"'8l O8"'!al Sol#"'on%>Ma?'!'7a"'on *a% 'n a%%'gn! n" 8-o;l !> #n;alan* $ a%%'gn! n" 8-o;l !> "-a/ ll'ng%al %!an 8-o;l !> %'!8l ? ! " o$ :o- %ol/'ng a%%'gn! n" 8-o;l !.

,. D *'%'on T o-+< In"-o$#*"'on> 'ng- $' n"% o: $ *'%'on 8-o;l !%. D *'%'on !a6'ng #n$ -#n* -"a'n"+> *o%" o: #n* -"a'n"+> #n$ - -'%6> #n$ - 8 -: *" 'n:o-!a"'on> $ *'%'on "- >*on%"-#*"'on o: $ *'%'on "-

. 5# #'ng T o-+< 5# #'ng S"-#*"#- an$ ;a%'* *o!8on n" o: an 5# #'ng Mo$ l>D'%"-';#"'on% 'n 5# #'ng Mo$ l> D':: - n" 'n 5# #'ng Mo$ l ('" FCFS> 5# # D'%*'8l'n >S'ngl an$ M#l"'8l % -/'* %"a"'on ('" :'n'" an$ 'n:'n'" 8o8#la"'on.

Te7t Boo . J. . S a-!a> O8 -a"'on% R % a-* < T o-+ an$ a88l'*a"'on%> " $'"'on> Ma*!'ll'an>

&013.

Re ere"%es.

R. 9ann -% l/a! < O8 -a"'on% R % a-* > 9HI> 3-$ - /'% $ $'"'on>&01& .L S* g l 5#an"'"a"'/ T * n' # % an$ S"a"'%"'*% H9H> &01&. 9- ! #!a- G#8"a In"-o$#*"'on "o O8 -a"'on% R % a-* S.C an$> &01&. H'll' - L' ; -!an< In"-o$#*"'on "o o8 -a"'on% - % a-* > " $'"'on> TMH> &01&. Ha!$+ A Ta a < O8 -a"'on% R % a-* < An In"-o$#*"'on> " $'"'on> 9 a-%on> &013.

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9-a$ 8 9-a; a6a- 9a' < O8 -a"'on% R % a-* < 9-'n*'8l % an$ 9-a*"'* > 1%" $'"'on>O?:o-$ Un'/ -%'"+ 9- %%> &01&.

C.R. o" a-'> 5#an"'"a"'/ T * n' # %> 3 -$ - /'% $ $'"'on> V'6a%> &01&. Anan$ S a-!a> 5#an"'"a"'/ T * n' # % :o- D *'%'on Ma6'ng > H9H> &010 A M Na"a-a=an> 9 Bala%#;-a!an'> A Ta!'la-a%'> O8 -a"'on% R % a-* 9 a-%on>

&01&. M 9 G#8"a> R B anna> 5#an"'"a"'/ T * n' # % :o- D *'%'on Ma6'ng 9HI> &011.

13MBA11 +i"a"%ia Ma"a/e e"t

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@T9e st,de"ts "eed )is%o,"ti"/ Ta e a"d A"",it ta es or t9e e7a i"atio"Co,rse Ai . To g'/ an o/ -/' ( o: " 8-o;l !% :a*'ng a :'nan*'al !anag - 'n "*o!! -*'al (o-l$. I" ('ll 'n"-o$#* +o# "o " *on* 8"% an$ " o-' % o: *o-8o-a" :'nan* " a"#n$ -l' " " * n' # % " a" a- o:: - $ a% a'$% :o- " #n$ -%"an$'ng> /al#a"'on an$- %ol#"'on o: :'nan*'al !anag - 8-o;l !%.

Lear"i"/ !,t%o e. 9-o/'$ % %#88o-" :o- $ *'%'on !a6'ng. I" na;l % !anag -% "o !on'"o-" '- $ *'%'on% :o- an+ 8o" n"'al :'nan*'al '!8l'*a"'on% an$ :o- l %%on% "o ; l a-n $ :-o!

?8 -' n* an$ "o a$a8" o- - a*" a% n $ $. To n%#- " a/a'la;'l'"+ o: "'! l+> - l /an" an$- l'a;l :'nan*'al an$ non :'nan*'al 'n:o-!a"'on. FM l8% 'n #n$ -%"an$'ng " #% o:- %o#-* % ::'*' n"l+> :: *"'/ l+ an$ *ono!'*all+. To :o*#% on ( al" !a?'!'7a"'on -a" -" an 8-o:'" !a?'!'7a"'on.

1 T9e +i"a"%e +,"%tio" < Na"#- an$ S*o8 K E/ol#"'on o: :'nan* :#n*"'on I"% n ( -ol 'n "*on" !8o-a-+ %* na-'o Goal% o: :'nan* :#n*"'on !a?'!'7'ng /%. %a"'%:+'ngK 9-o:'" /%.

W al" /%. W l:a- K " Ag n*+ - la"'on% '8 an$ *o%"%K R'%6 R "#-n "-a$ o::K Con* 8" o:T'! Val# o: Mon + F#"#- Val# an$ 9- % n" /al# an$ " ;a%'* /al#a"'on !o$ l.

&. T9e I" est e"t )e%isio" < In/ %"! n" $ *'%'on 8-o* %% 9-o= *" g n -a"'on> 8-o= *"/al#a"'on> 8-o= *" % l *"'on an$ 8-o= *" I!8l ! n"a"'on. D / lo8'ng Ca% Flo(K Da"a :o-

N ( 9-o= *"%K Ca8'"al B#$g "'ng T * n' # % T-a$'"'onal an$ DCF ! " o$%. T N9V /%.IRR D ;a" K A88-oa* % :o- - *on*'l'a"'on. Ca8'"al ;#$g "'ng $ *'%'on #n$ - *on$'"'on% o:-'%6 an$ #n* -"a'n"+. Co%" O: Ca8'"al< Con* 8" an$ ! a%#- ! n" o: *o%" o: *a8'"al> D ;" /%.E #'"+> *o%" o: #'"+> 8- : - n* % a- %> #'"+ *a8'"al an$ - "a'n $ a-n'ng%> ( 'g " $a/ -ag *o%" o: *a8'"al an$ !a-g'nal *o%" o: *a8'"al. I!8o-"an* o: *o%" o: *a8'"al 'n *a8'"al

;#$g "'ng $ *'%'on%.

3. Ca5ita Str,%t,re )e%isio"s < Ca8'"al %"-#*"#- /%. :'nan*'al %"-#*"#- Ca8'"al'7a"'on>:'nan*'al l / -ag > o8 -a"'ng l / -ag an$ *o!8o%'" l / -ag . EBIT E9S Anal+%'%>In$':: - n* 9o'n" B- a6 / n anal+%'% o: :'nan*'al l / -ag > Ca8'"al %"-#*"#- T o-' % TMo$'gl'an' M'll - T o-+> NI> NOI T o-+ an$ T-a$'"'onal T o-+ A *-'"'*al a88-a'%al.

,. )i ide"d )e%isio"s < D'/'$ n$% an$ /al# o: " :'-! R l /an* o: $'/'$ n$%> " MM+8o" %'%> Fa*"o-% $ " -!'n'ng D'/'$ n$ 9ol'*+ $'/'$ n$% an$ /al#a"'on o: " :'-! " ;a%'*

!o$ l%. D *la-a"'on an$ 8a+! n" o: $'/'$ n$%. Bon#% % a- %. R'g "% '%%# > % a- %8l'"%> Ma=o-:o-!% o: $'/'$ n$% Ca% an$ Bon#% % a- %. T " o- "'*al ;a*6$-o8 D'/'$ n$% an$/al#a"'onK Ma=o- " o-' % * n" - $ on " (o-6% o: GORDON> WALTER an$ LITNER. A

;-' : $'%*#%%'on on $'/'$ n$ 8ol'*' % o: In$'an *o!8an' %. Wo-6'ng Ca8'"al Manag ! n" g-o%% /%. n " (o-6'ng *a8'"al> $ " -!'nan"% o: (o-6'ng *a8'"aln $%> " o8 -a"'ng *+*l a88-oa* . 9lann'ng o: (o-6'ng *a8'"al> F'nan*'ng o: (o-6'ng*a8'"al " -o#g Ban6 :'nan* an$ T-a$ C- $'" R *o!! n$a"'on% o: Tan$on an$ Da =aCo!!'"" on Wo-6'ng Ca8'"al. Ca% %.

. Ma"a/e e"t o C,rre"t Assets < Manag ! n" o: *a% > Ba%'* %"-a" g' % :o- *a%!anag ! n"> *a% ;#$g "> *a% !anag ! n" " * n' # % 8-o* %% %. Ma-6 "a;l % *#-'"' % Ma-6 "a;l % *#-'"+ al" -na"'/ %K Manag ! n" o:

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- * '/a;l % an$ Manag ! n" o: 'n/ n"o-+ T '!8o-"an* o: *#-- n" a%% "% !anag ! n" 'n(o-6'ng *a8'"al 8lann'ng. Co-8o-a" R %"-#*"#-'ng< Co-8o-a" M -g -%> A* #'%'"'on% an$Ta6 o/ -%< T+8 % o: M -g -%> E*ono!'* -a"'onal o: M -g -%> !o"'/ % :o- M -g -%K F'nan*'al

/al#a"'on o: M -g -%.

Te7t Boo IM #a"de < +i"a"%ia Ma"a/e e"t< 10 t9 Editio"< 'i as < 20138

Re ere"%es.

M.Y an> 9 Ja'n< F'nan*'al Manag ! n" T ?" an$ 9-o;l !% > " E$'"'on> TMH> &01&. 9.C.T#l%'an>C.A. B a-a" T#l%'an > F'nan*'al Manag ! n" S.C an$ 9#;l'*a"'on%>&01& 9-a%anna C an$-a> F'nan*'al Manag ! n" T o-+ an$ 9-a*"'* > 4 " E$'"'on. TMH >&01& S a% ' .G#8"a> R. .S a-!a > F'nan*'al Manag ! n" al+an' 9#;l'% -% >&01& Ra='/ S-'/a%"a/a> An'l M'% -a > F'nan*'al Manag ! n" O?:o-$ Un'/ -%'"+ 9- %%> N ( D l '>

&01& Ja! % C Van Ho-n > San=a+ D a!'=a> F'nan*'al Manag ! n" an$ 9ol'*+ 9 a-%on

E$#*a"'on> &01&

13MBA12 !R(ANISATI!NAL BEHA'I!URCo,rse Ai . To #n$ -%"an$ " $+na!'*% o: o-gan'7a"'onal ; a/'o#-.

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Lear"i"/ o,t%o e. To #n$ -%"an$ o( !8lo+ % ; a/ 'n o-gan'7a"'on%. S"#$ n"% % o#l$ ;a;l "o *o-- *" " '- 'n$'/'$#al ; a/'o#- an$ g-o#8 ; a/'o#-. T + ('ll al%o ; a;l "o !o"'/a"an$ l a$ !8lo+ % "o(a-$% o-gan'7a"'onal !'%%'on an$ o;= *"'/ %.

1. Nat,re a"d I 5orta"%e o !r/a"i6atio"a Be9a io,r Fo#n$a"'on o: O.B.K Con* 8"#alMo$ l :o- O.B. O-gan'7a"'on S+%" ! 'n Glo;al En/'-on! n" I!8o-"an* o: In" -8 -%onalS6'll%> C all ng % ) O88o-"#n'"' % :o- O.B.> D / lo8'ng O.B. Mo$ l A88-oa* % "o O.B.

Ca% 1< Wo-6 Fo-* D'/ -%'"+

&. I"di id,a Be9a io,r D'/ -%'"+ B'og-a8 '*al C a-a*" -'%"'*% A;'l'"+ I!8l ! n"'ngD'/ -%'"+ Manag ! n" S"-a" g' % A""'"#$ % ) Jo; Sa"'%:a*"'on> 9 -%onal'"+ T o-' % o:9 -%onal'"+ 9 -* 8"'on 9-o* %% o: 9 -* 8"'on 9 -* 8"'on ) In$'/'$#al D *'%'on Ma6'ng

Mo"'/a"'on :-o! *on* 8"% "o A88l'*a"'on%.

3. (ro,5 Be9a io,r Fo#n$a"'on% o: G-o#8 B a/'o#- D :'n'ng Cla%%':+'ng G-o#8% S"ag % o: G-o#8 D / lo8! n" G-o#8 9-o8 -"' % Rol % No-!% S"a"#%> S'7 an$Co %'/ n %% G-o#8 D *'%'on Ma6'ng Un$ -%"an$'ng Wo-6 T a!% T+8 % o: T a!% C- a"'ng E:: *"'/ T a!%.

,. Leaders9i5 a"d Moti atio" T9eories < L a$ -% '8 T o-' % C all ng % "o L a$ -% '8Con%"-#*" F'n$'ng an$ C- a"'ng E:: *"'/ L a$ -% 9o( - ) 9ol'"' %. Ma%lo( % H' -a-* +o: N $%> T(o :a*"o- " o-+ o: Mo"'/a"'on> Al$ -: - % ERG " o-+> M*Cl llan$ % n $ ;a% $Mo"'/a"'onal Mo$ l.

. +o,"datio" o !r/a"i6atio"a Str,%t,re < Con:l'*"% ) N go"'a"'on% O-gan'7a"'on S"-#*"#- O-gan'7a"'on C ang ) S"- %% Manag ! n" S l: Manag ! n" Manag'ng Ca- -%.

Ca% 1< Bo#n$a-+l n O-gan'7a"'on S" 8 n 9. Ro;;'n% 8ag no & Ca% &< T S"- %% o: Ca-'ng S" 8 n 9. Ro;;'n% 8ag no Ca% 3< O-gan'7a"'onal B a/'o#- ABC. Ca% ,< Un$ -%"an$'ng Ma-6 " R % a-* Co!8an+ S" 8 n 9. Ro;;'n% Ca% < T a! Manag ! n"< T L o B#-n " Co!8an+ V'-"#al T a! Manag ! n" G -a-$

H.S '="% 9ag no 1 1

Te7t Boo TMH>&011 G -a-$ H.S '="%> Ca% % 'n O-gan'7a"'onal B a/'o-> Sag >&004 9.G. A #'na%< O-gan'7a"'onal B a/'o#- Con* 8"%> R al'"' %> A88l'*a"'on ) C all ng %>

&n$ E$'"'on> E?* l Boo6% &01&.

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23/48

Lear"i"/ o,t%o e.

a. B+ - a$'ng " ?" an$ - la"'ng " *on* 8"% " -o#g *a% % " %"#$ n" ('ll#n$ -%"an$ " *on* 8"% o: !a-6 "'ng !anag ! n".

;. T + ('ll ; a;l "o anal+7 !a-6 "% an$ $ %'gn *#%"o! - $-'/ n %"-a" g' % an$('ll ; a;l "o *o!!#n'*a" " $ *'%'on% "o(a-$% ;#%'n %% $ / lo8! n" ('"%#8 -'o- *#%"o! - /al# .

@@@18 I"trod,%tio" to &or d o Mar eti"/. I!8o-"an* %*o8 o: Ma-6 "'ng> Co- Ma-6 "'ng

Con* 8"%> Ma-6 "'ng 9 'lo%o8 ' %> Ma-6 "'ng En/'-on! n"> Ma-6 "'ng S"-a" g' % )9lan%> D / lo8 $ V% D / lo8'ng Ma-6 "'ng. Ma-6 " R % a-* D :'n'"'on o: MR> MIS>Co!!'%%'on'ng MR> MR 9-o* %%> MR Onl'n > MR ) E" '*%> In" -na"'onal MR.

Ca% 1< Ba"a Ra= n$-a.9 Ma % (a-' 8ag no< 03 Ca% &< Ma 'n$-a S*oo" -% A-#n #!a- 8ag no< 4 .

Ca% 3< R a$+ M al Man#:a*"#- % A$-'an 8al! -> 8ag no< 20 .Ca% ,< San"oo- la!; Ha'- 8ag no < &34 .Ca% < D-a('ng on $a"a> % a-* 'ng :o- 'n%'g " A$-'an 8al! - 9ag no< 12 .

28 A"a 6i"/ Mar eti"/ !55ort,"ities< C,sto er 'a ,e a"d Mar eti"/ Mi7 .Con%#! - D *'%'on Ma6'ng> C- a"'ng C#%"o! - Val# > Anal+7'ng Con%#! - Ma-6 "% Con%#! - B a/'o- *#l"#-al> So*'al ) 9 -%onal Fa*"o-%> $ / lo8'ng 8-o$#*"% ) ;-an$%

8-o$#*" l / l%K *la%%':+'ng 8-o$#*"%> 8-o$#*" -ang > l'n ) !'?> 9LC> n ( 8-o$#*"$ / lo8! n".

Ca% 1< S!all N ( 9 on % A$-'an 8al! - 8ag no< & .

38 )esi/"i"/ a C,sto er )ri e" Strate/ . Ma-6 " % g! n"a"'on % g! n"a"'on o:*on%#! - !a-6 "> ;#%'n %% !a-6 "> - #'- ! n" :o- :: *"'/ % g! n"a"'on> !a-6 ""a-g "'ng /al#a"'ng !a-6 " % g! n"a"'on> % l *"'ng "a-g " !a-6 " % g! n"a"'on>

8o%'"'on'ng 8o%'"'on'ng !a8%> 8o%'"'on'ng %"-a" g+.

Ca% 1< S g! n"a"'on TV la!;> Ha'- 8ag no &1& .Ca% &< Ta-g "'ng llogg % la!;> Ha'- 8ag no 300 Ca% 3< 9o%'"'on'ng N'!;oo7 S. N la! g a! 8ag no && .Ca% , < 9o%'"'on'ng Dal$a A-#n #!a- 8ag no ;#%'n %% an$ 'n$#%"-'al 8-o$#*"%> al" -na"'/ * ann l> * ann l %"-a" g+$ *'%'on%. T 8-o!o"'onal !'?> a$/ -"'%'ng> 8#;l'* - la"'on%> %al % 8-o!o"'on> 8 -%onal% ll'ng> !a-6 "'ng *o!!#n'*a"'on *o!!#n'*a"'on 8-o* %%> *o!!#n'*a"'on 8-o!o"'on!'?> :a*"o-% :: *"'ng " 8-o!o"'on !'?

Ca% 1< Ba-'%"a A-#n #!a- 8ag no


24/48

Ca% &< Nano Ca- la!;> Ha'- 8ag no< &Ca% 3< In$'go la!;> Ha'- 8ag no *o%" $ " -!'nan" o: 8-'* > !a-6#8 8-'*'ng> 8-o:'" !a?'!'7a"'on 8-'*'ng> ;- a6 / n 8-'*'ng> 8-'*'ng %"-a" g+>

" '*% o: 8-'*'ng %"-a" g+> 8-o$#*" l'n 8-'*'ng> WOM> R#-al !a-6 "'ng> BO9>- la"'on% '8 Ma-6 "'ng> D'g'"al !a-6 "'ng> So*'al !a-6 "'ng> 8o%" !o$ -n !a-6 "'ng>!a-6 " %#%"a'na;'l'"+ an$ " '*%> Glo;al !a-6 "'ng.

Ca% 1< Co*a Cola la!;> Ha'- 8ag no< 11& .

Ca% &< I 8 on la!;> Ha'- 8ag no< 3, .

Ca% 3< A6a% Ta;l " la!;> Ha'- 8ag no< 2 . Ca% ,< Co!8a*" *a- A-#n #!a- 8ag no Ha'-> S a-!a> M* Dan' l< M TG> A So#" A%'an 9 -%8 *"'/ > C ngag L a-n'ng>

&01&.

Re ere"%es.

9 'l'8 o"l -> /'n Lan ll -> A;-a a! o% + an$ M'" l % (a- J a< Ma-6 "'ngManag ! n"> 13 > 9 a-%on E$#*a"'on> &01&.

9a#l Ba'n %> C -'% :'ll> ll+ 9ag > 9'+#% S'n a> Ma-6 "'ng> A%'an E$'"'on> o?:o-$ >&013.

9 'l'8 o"l -> G-a+ A-!%"-ong> 9-a:#lla. Y. Agn' o"-'> E %an UL Ha # > 8-'n*'8l % o:!a-6 "'ng> %o#" A%'an 8 -%8 *"'/ > 13 $'"'on> 9 a-%on E$#*a"'on> &01&.

A$-'an 9al! -< In"-o$#*"'on "o Ma-6 "'ng> T o-+ an$ 9-a*"'* > & n$ E$'"'on> O?:o-$>&011.

. a-#na6a-an< Ma-6 "'ng Manag ! n" T ?" an$ Ca% % > & > H'!ala+a> &01&. A-#n 6#!a- ) N. M na6% '< Ma-6 "'ng Manag ! n"> V'6a%> &01&. Ra=an Sa? na< Ma-6 "'ng Manag ! n"> 3 > TMH> &01& S. N la! g a!> Ma-6 "'ng 'n In$'a " ?" ) *a% %, " $'"'on> V'6a%> &013. S'$ a-" Bala6-'% na> Ca% %"#$' % 'nMa-6 "'ng> 9 a-%on> &011. Ra!a%(a!+ Na!a6#!a-' Ma-6 "'ng Manag ! n" TMH " E$'"'on &01&. C7'n6o"a o"a;l Ma-6 "'ng Manag ! n" In$'an E$'"'on> C ngag l a-n'ng> &01&.

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9-o:. M.V. #l6a-n'> 8-a*"'*al %ol#"'on% "o *a% % 'n !a-6 "'ng !anag ! n"> 1 " E/ - %"9#;l'% 'ng Ho#% > &01&.

D'l'8 M. Sa-(a" > In$'an *a% % 'n Ma-6 "'ng Manag ! n"> E/ - %" 8#;l'% 'ng o#% >&01&.

S.A.S -l 6a-> R. -'% na!oo-" +> Ma-6 "'ng Manag ! n" *on* 8" an$ *a% %> H9H>

&01&. nn " E Clo(> Donal$ Baa*6> *a% % 'n Ma-6 "'ng Manag ! n"> Sag So#" A%'a

$'"'on> &01&. R. S-'n'/a%an> *a% %"#$' % 'n Ma-6 "'ng " In$'an *on" ?"> " $'"'on 9HI> &01&. M. Go/'n$a-a=an> Ma-6 "'ng Manag ! n"> *on* 8"> *a% %> * all ng % an$ "- n$%> &n$

$'"'on 9HI> &01&. D ;a% % 9-a$ an> !a-6 "'ng !anag ! n"> a *a% ;oo6> C ngag L a-n'ng> &01&. Ra= n$-a 9 Ma % (a-'> !a-6 "'ng !anag ! n" " ?" an$ *a% %> an In$'an 8 -%8 *"'/ >

In" -na"'onal Boo6 Ho#% &01&.

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13MBA 14 BUSINESS ETHICS AN) C!R#!RATE (!'ERNANCECo,rse Ai . T a'! o: " '% %#;= *" '% "o 'n*#l*a" " n $ :o- ;#%'n %% " '*% "o n%#-%#%"a'n $ ;#%'n %% %"a;'l'"+.

Lear"i"/ o,t%o e. T l a-n'ng o#"*o! '% " a" n#an* % o: ;#%'n %% an$ 8-o: %%'onal " '*%.

T + ('ll al%o ; a;l "o #n$ -%"an$ " '*al an$ 8%+* olog'*al $'! n%'on% "o *on"a'n *+; -*-'! % an$ al%o ('ll ; a;l ga%8 " '!8o-"an" '%%# % - la" $ "o *o-8o-a" go/ -nan* .

1. B#%'n %% E" '*% T C ang'ng En/'-on! n"< B#%'n %% E" '*% ( + $o % '" !a"" - K L / l% o:B#%'n %% E" '*% F'/ M+" % a;o#" B#%'n %% E" '*% *an B#%'n %% E" '*% ; "a#g " aT-a'n $ K %"ag % o: Mo-al $ / lo8! n" o l; -g % %"#$+ *a-ol G'll'gan % T o-+ 9-'n*'8l %o: E" '*%. Case < T BHEL D'%'n/ %"! n" CSV M#-" +< 8ag no. 0

&. 9-o: %%'onal E" '*%. In"-o$#*"'on "o 9-o: %%'onal E" '*% E" '*% 'n 9-o$#*"'on an$ 9-o$#*"Manag ! n" E" '*% o: Ma-6 "'ng 9-o: %%'onal% E" '*% 'n HRM E" '*% o: F'nan* an$

A**o#n"'ng 9-o: %%'onal% E" '*% o: A$/ -"'% ! n" E" '*% o: M $'a R 8o-"'ng E" '*% o:H al" *a- S -/'* %. E" '*al D'l !!a. In"-o$#*"'on> D'l !!a an$ E" '*al D'l !!aMo#n"'ng S*an$al% E" '*al I%%# % 9- 8a-a"o-+ E" '*%< 9-oa*"'/ %" 8% T %o:"(a-* all ng .

Ca% 1< Ho( #n " '*al 9-a*"'* % al!o%" $ %"-o+ $ (o-l$ *o! A.C.F -nan$o 9ag no.&14 Ca% &. E" '*al D'l !!a CSV M#-" + 8ag no< ,

3. C+; - *-'! % an$ *+; - T --o-'%! %o*'al>9ol'"'*al> " '*al an$ 8%+*olog'*al > $'! n%'"'onal >In" ll *"#al 8-o8 --"+ 'n " *+; -%8a* >E" '*al $'! n%"'on% o: *+; - *-'! % " 8%+*olog+>!'n$% " )n S6'll% o: Ha*6 -% ) O" - *+; - *-'!'nal%> So*'olog+ o: *+; - *-'!'nal%>'n:o-a!"'on Wa-:a- .

,. Co-8o-a" Go/ -nan* I< Do % Goo$ Go/ -nan* R all+ !a"" -% "o Co-8o-a"'on%I!8o-"an* o: *o-8o-a" Go/ -nan* Co-8o-a" Go/ -nan* 'n In$'a Boa-$ S"-#*"#- %

8-o* %% % an$ E/al#a"'on D'- *"o- In$ 8 n$ n* Boa-$ *o!!'"" %> In$'an !o$ l o:Co-8o-a" Go/ -nan* .

. Co-8o-a" Go/ -nan* II In:o-!a"'on *o!!#n'*a"'on an$ D'%*lo%#- I-an' Co!!'""R 8o-" OECD 9-'n*'8l % o: Co-8o-a" Go/ -nan* R'%6 In" -nal Con"-ol an$ A%%#-an*Ban6% an$ Co-8o-a" Go/ -nan* .

Ca% < In:o%+% T * nolog' %< T ; %" A!ong In$'a Co-8o-a" A.C F -nan$o 8ag noK33Ca% < TATA S" l< A Co!8an+ " a" al%o !a6 % S" l A.C F -nan$o 8ag no TMH> &01&.

Re ere"%es.

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A.C.F -nan$o< Co-8o-a" Go/ -nan* > 9-'n*'8l %> 9ol'*' % an$ 9-a*"'* %> 9 a-%on> &01&. C.S.V.M#-" +< B#%'n %% E" '*%> H'!ala+a 9#;l'% 'ng Ho#% > &01&. N.Bala%#;-a!an'an < Co-8o-a" Go/ -nan* an$ S" (a-$% '8> TMH>&01&. N'na Go$;ol ) S#n'" B la8#- C+; - S *#-'"+ ('l + 'n$'a &01&. Jo% 8 W.W '%% < B#%'n %% E" '*%> T o!%on>&00 . G " '6a>R Mo%=-a> Co-8o-a" Go/ -nan* T o-+ an$ 9-a*"'* >E?* l>&011.

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13MBA1D #R!)UCTI!N AN) !#ERATI!NS MANA(EMENTCo,rse Ai . T *o#-% a'! "o g'/ la;o-a"'/ *on* 8"% o: 8-o$#*"'on an$ o8 -a"'on%!anag ! n" 'n an o-gan'7a"'on.

Lear"i"/ !,t%o e. T9e *o#-% *o/ -% o8 -a"'on% !anag ! n"> 8-o$#*" $ %'gn> anal+%'%> 8lan"lo*a"'on an$ la+o#" an$ S* $#l'ng an$ Ma" -'al Manag ! n".

1. I"trod,%tio" to !5eratio"s Ma"a/e e"t < F#n*"'onal S#;%+%" !% o: O-gan'7a"'on>D :'n'"'on> S+%" !% Con* 8" o: 9-o$#*"'on> T+8 % o: 9-o$#*"'on S+%" !% Flo(S o8> Jo; S o8> Ba"* Man#:a*"#-'ng> T 9-o= *"> 9-o$#*"'/'"+> S"-a" g'*Manag ! n" Co-8o-a" S"-a" g'*> G n -'* *o!8 "'"'/ S"-a" g' %> F#n*"'onalS"-a" g' %> G-o%% Do! %"'* 9-o$#*" an$ '"% '!8a*"> Wo-l$ Cla%% Man#:a*"#-'ng.

&. #rod,%t )esi/" a"d A"a sis. 9-o$#*" D %'gn an$ Anal+%'% D :'n'"'on > n ( 8-o$#*" $ / lo8! n" '"% *on* 8"%> S" 8% o: 9-o$#*" D %'gn> 9-o* %% 9lann'ng an$

D %'gn S l *"'on o: 9-o* %%> 9-o* %% S l *"'on D *'%'on> 9-o* %% 9lann'ng D %'gn>R %8on%';'l'"' % o: 9-o* %% 9lann'ng Eng'n -> S" 8% 'n 9-o* %% 9lann'ng. 9-o* %%D %'gn 9-o* %% R % a-* > 9'lo" D / lo8! n"> Ca8a*'"+ Con%'$ -a"'on> Co!! -*'al9lan T-an%: -> En an* $ Ca8a*'"+ U%'ng O8"'!'7a"'on. Val# Anal+%'% Val#Eng'n -'ng H'%"o-+ o: Val# Anal+%'% Val# Eng'n -'ng> W n "o A88l+ Val#Anal+%'%> F#n*"'on> A'!%> Val# Eng'n -'ng 9-o* $#- > A$/an"ag % an$ A88l'*a"'onA- a%. S"an$a-$'7a"'on< S"an$a-$'7a"'on 9-o* $#- > A$/an"ag % o: S"an$a-$'7a"'on>A88l'*a"'on o: S"an$a-$'7a"'on. E-gono!'* Con%'$ -a"'on% 'n 9-o$#*" D %'gn.

3. # a"t Lo%atio" ? # a"t La o,t. Fa*"o-% In:l# n*'ng 9lan" Lo*a"'on> B- a6 / nAnal+%'%. S'ngl Fa*'l'"+ Lo*a"'on 9-o;l !> M#l"':a*'l'"+ Lo*a"'on 9-o;l !% Mo$ l:o- M#l"':a*'l'"+ Lo*a"'on 9-o;l !> M " o$ o: T-an%:o-!a"'on> Mo$ l "o D " -!'n

Coo-$'na" % o: N ( Fa*'l'"' %> Mo$ l "o D " -!'n Y Coo-$'na" > # a"t La o,t-9lan" la+o#" 'n"-o$#*"'on> Cla%%':'*a"'on o: La+o#"> A$/an"ag % an$ l'!'"a"'on% o:9-o$#*" La+o#"> A$/an"ag % an$ l'!'"a"'on% o: G-o#8 T * nolog+ La+o#"> La+o#"D %'gn 9-o* $#- %.

,. S%9ed, i"/. In"-o$#*"'on> Jo n%on % 9-o;l !> E?" n%'on o: Jo n%on % -#l . Jo; S o8S* $#l'ng< In"-o$#*"'on> T+8 % o: S* $#l %> S* $#l G n -a"'on> #-'%"'*9-o* $#- %> 9-'o-'"+ D'%8a"* 'ng R#l %. T(o Jo;% an$ M Ma* 'n % S* $#l'ng.

. Materia s Ma"a/e e"t. In" g-a" $ Ma" -'al% Manag ! n"> Co!8on n"% o:In" g-a" $ Ma" -'al% Manag ! n" Ma" -'al% 9lann'ng> In/ n"o-+ Con"-ol> 9#-* a%Manag ! n"> S"o- % Manag ! n". In/ n"o-+ Con"-ol In/ n"o-+ D *'%'on%> Co%"%T-a$ O::. Mo$ l% o: In/ n"o-+> O8 -a"'on o: In/ n"o-+ S+%" !%> 5#an"'"+ D'%*o#n">I!8l ! n"a"'on o: 9#-* a% In/ n"o-+ Mo$ l> 9#-* a%'ng Manag ! n"> S"o- %Manag ! n" In*o!'ng Ma" -'al% Con"-ol> S"o- A**o#n"'ng> O;%ol " S#-8l#% an$S*-a8 Manag ! n"> ABC Anal+%'%> Y Anal+%'%> VED Anal+%'%> FSN Anal+%'%>SDE Anal+%'%.

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Te7t Boo .

9ann -% l/a! 9-o$#*"'on an$ O8 -a"'on% Manag ! n" 9HI>&01& H.Ha#% al> 9-o$#*"'on O8 -a"'on% Manag ! n"> Ca% S"#$+ Sol#"'on%> Ma*M'llan>

&01&.

Re ere"%es 9-o$#*"'on an$ O8 -a"'on% Manag ! n"> TMH> &01& B. Ma a$ /an> O8 -a"'on% Manag ! n"< T o-+ an$ 9-a*"'* > S *on$ E$'"'on> 9 a-%on>

&010. Dann+ Sa!%on O8 -a"'on% Manag ! n"< In" g-a" $ A88-oa* Ca!;-'$g > &01&. nn " . Bo+ -> Ro '" V -!a> O8 -a"'on% Manag ! n"< C ngag L a-n'ng> &011. D'8a6 #!a- B a""a* a-++a> 9-o$#*"'on an$ O8 -a"'on% Manag ! n"> Un'/ -%'"' % 9- %%>

&01&. 9-o:. L.C. J a!;< 9-o$#*"'on O8 -a"'on% Manag ! n"> 14 " $'"'on> E/ - %" 9#;l'% 'ng

Ho#% > &013. J. > S a-!a< O8 -a"'on% R % a-* > Ma*!'ll'an> &013. R'* a-$ B. C a% > Ra/' S an6a-> O8 -a"'on% an$ S#88l+ Manag ! n" 1& " E$'"'on> TMH>

&010.

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13MBA1* STRATE(IC MANA(EMENT;St,de"ts ,st read te7t oo 8 +a%, t are ree to %9oose a" ot9er %ases

Co,rse Ai . T a'! o: " '% %#;= *" '% "o na;l " %"#$ n"% $ / lo8 a ol'%"'* 8 -%8 *"'/a;o#" %"-a" g'* !anag ! n".

Lear"i"/ !,t%o e. B+ " - a$'ng " " ?" an$ " $'%*#%%'ng " *a% % %"#$ n"% % o#l$ ; a;l"o #n$ -%"an$ o( "o %*an 'n" -nal an$ ?" -nal n/'-on! n" o: an o-gan'7a"'on> #n$ -%"an$$':: - n" "+8 % o: %"-a" g' %> %"-a" g' % o: " *o!8 "'"o-%> "#-na-o#n$ %"-a" g' % an$ ('" " a"6no(l $g (o#l$ ; a;l "o :o-!#la" %"-a" g' %> * ang %"-a" g' % ': n * %%a-+ an$ '!8l ! n"%"-a" g' %. T + ('ll al%o ; a;l "o /al#a" %"-a" g' % an$ "a6 *o-- *"'/ %" 8%.

1. S"-a" g'* In8#"%< In"-o$#*"'on "o S"-a" g'* Manag ! n" S"-a" g'* !anag ! n"Co!8 "'"'/ n %% T * nolog+ an$ T * nolog+ * ang V'%'on> M'%%'on an$ O;= *"'/ %S"-a" g'* L a$ -% S"-a" g'* Manag ! n" 8-o* %% T E?" -nal En/'-on! n"< O88o-"#n'"' %>T - a"%> Co!8 "'"'on an$ Co!8 "'"o- Anal+%'%. E?" -nal En/'-on! n"al Anal+%'%> S g! n"%o: " E?" -nal En/'-on! n"> 9o-" -% Fo-* Mo$ l> T 'n" -nal En/'-on! n"< R %o#-* >Ca8a;'l'"' %> Co!8 " n*' % an$ Co!8 "'"'/ a$/an"ag %. Anal+7'ng 'n" -nal o-gan'7a"'on

B#'l$'ng Co- Co!8 " n*' % Val# C a'n Anal+%'%> O#"%o#-*'ng.

Ca% . B a-"' A'-" l H'"" ) I- lan$ 8ag no , . Ca% < ITC L'!'" $ H'"" ) I- lan$ 8ag no 30 .

&. Fo-!#la"'on o: S"-a" g'* A*"'on%< B#%'n %% l / l %"-a" g+ E:: *"'/ l+ !anag'ng - la"'on% '8%('" C#%"o! -% " 8#-8o% o: B#%'n %% %"-a" g+. Co!8 "'"'/ R'/al-+ an$ D+na!'*% AMo$ l o: Co!8 "'"'/ R'/al-+ Co!8 "'"o- Anal+%'% D-'/ -% o: Co!8 "'"'/ a*"'on% an$- %8on% % Co!8 "'"'/ -'/al-+ an$ $+na!'*%.

Ca% < Ba=a= A#"o l'!'" $ H'"" ) I- lan$ 9ag no 40 .

Ca% < Co*a *ola V% 9 8%' 'n In$'a H'"" ) I- lan$ 8ag . no104

3. Co-8o-a" l / l S"-a" g+ L / l% o: D'/ -%':'*a"'on% an$ - a%on% Val# *- a"'ng$'/ -%':'*a"'on%. S"-a" g'* A* #'%'"'on% ) R %"-#*"#-'ng 9o8#la-'"+ o: M -g -% )A* #'%'"'on% %"-a" g' %> 8-o;l !% 'n a* ' /'ng A* #'%'"'on S#** %% R %"-#*"#-'ng.

Ca% < Fo%" - % G-o#8 D'/ -%':'*a"'on 'n"o " W'n B#%'n %% H'"" ) I- lan$ 9ag 130 Ca% < M -g - an$ A* #'%'"'on A*"'/'"+ D#-'ng a Glo;al C-'%'%< Glo;al an$ 'n In$'a H'"" )

I- lan$ 8ag 1 ,Fo*#% < T-o#;l % 'n " Go$- = 9 ) G All'an* H'"" ) I- lan$ 8ag . no &&3

,. Glo;al S"-a" g+ I$ n"':+'ng In" -na"'onal O88o-"#n'"' % an$ 'n" -na"'onal S"-a" g' % S"-a" g'**o!8 "'"'/ O#"*o! % an$ -'%6 'n an 'n" -na"'onal En/'-on! n". Co-8o-a"'/ I!8l'*a"'on% :o-

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13MBA20 MANA(EMENT IN+!RMATI!N SYSTEM

1. I"trod,%tio" . MIS '!8o-"an* > $ :'n'"'on> na"#- an$ %*o8 o: MIS> S"-#*"#- an$Cla%%':'*a"'on o: MIS> In:o-!a"'on an$ S+%" !% Con* 8"> T+8 % o: In:o-!a"'on>In:o-!a"'on %+%" !% :o- *o!8 "'"'/ a$/an"ag .

Ca% 1.MIS a" Na-a+ana La;% L"$. Ca% &. S';a In" -na"'onal an$ F#n*"'onal In:o-!a"'on S+%" !. Ca% 3. S'g!a In$#%"-' % L'!'" $ SIL

&. B,si"ess A55 i%atio"s o I" or atio" S ste s . E Co!! -* > ER9 S+%" !%> DSS>B#%'n %% In" ll'g n* an$ no(l $g Manag ! n" S+%" !.

Ca% 1 < no(l $g Manag ! n" S+%" !% a" An'l Con%#l"an*+.3. Ma"a/e e"t o IS. In:o-!a"'on %+%" ! 8lann'ng> %+%" ! a* #'%'"'on> %+%" !%

'!8l ! n"a"'on> /al#a"'on ) !a'n" nan* o: IS> IS S *#-'"+ an$ Con"-ol.Ca% 1< 9lann'ng o: IS a" Anoo8 ) Co!8an+.Ca% &< A8ollo Ho%8'"al%.

Ca% 3< I!8l ! n"a"'on o: OLT a" D 8 Coll g o: Manag ! n" an$ T * nolog+. Ca% ,< E:: *"'/ n %% o: MIS< A Ca% S"#$+.

,. B,i di"/ o I" or atio" S ste s. S+%" ! D / lo8! n" S"ag %> S+%" ! D / lo8! n"A88-oa* %> S+%" !% Anal+%'% an$ D %'gn R #'- ! n" D " -!'na"'on> S"-a" g' % :o-R #'- ! n" D " -!'na"'on> S"-#*"#- $ Anal+%'% Tool%> S+%" ! D %'gn D %'gnO;= *"'/ %> Con* 8"#al D %'gn> D %'gn M " o$%> D "a'l $ %+%" ! $ %'gn.Ca% < S+%" ! - #'- ! n" %8 *':'*a"'on< An 'll#%"-a" *a% .Ca% < MIS a" Y Ban6.Ca% < 9#-* a% o-$ - %+%" !< a88l'*a"'on *a% %"#$+.

. I"trod,%tio" to C er Cri e . C+#; - C-'! D :'na"'on an$ o-g'n o: " (o-$>*+; -

*-'! an$ 'n:o-!a"'on % *#-'"+>( o a- *+; - *-'!'nal% Cla%%':'*a"'on o: *+; -*-'!'nal% L gal 9 -%8 *"'/ % In$'an 9 -%8 *"'/ % C+; - *-'! % an$ 'n$'an ITA&000>Glo;al 8 -%8 *"'/ on *+; -*-'! C+; -*-'! -a. R : - < N'na Go$;ol " al

Te7t Boo D 9 Go+al> Manag ! n" In:o-!a"'on S+%" !% Manag -'al 9 -%8 *"'/ > Ma*M'llan> 3-$

E$'"'on> &010.

Re ere"%e. N'na Go$;ol ) S#n'" B la8#- C+; - S *#-'"+ W'l + 'n$'a &01&. D- M'l'n$ M O6a Ca% % 'n Manag ! n" In:o-!a"'on %+%" ! E/ - %"> &01&.

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A G#8"a Manag ! n" o: S+%" !% Ma*!'llan> &01&. San$-a S n: In:o-!a"'on T * nolog+ Con"-ol an$ A#$'" 3 > CRC 9- %%> &01&.

13MBA22 ENTRE#RENEURSHI#

1. Un$ -%"an$'ng En"- 8- n #-'al M'n$% " T - /ol#"'on '!8a*" o: n"- 8- n #-% '8 T/ol#"'on o: n"- 8- n #-% '8 A88-oa* % "o n"- 8- n #-% '8 9-o* %% a88-oa*

T( n"+ :'-%" * n"a#-+ "- n$% 'n n"- 8- n #-% '8.Ca% 1< R a$+> A'!> F'- F'- > B. Jana6'-a!> M.R'7(ana> &1&.Ca% &< H n-+ Fo-$> B. Jana6'-a!> M. R'7(ana> &1,.

&. T 'n$'/'$#al n"- 8- n #-'al !'n$ % " an$ 9 -%onal'"+ T n"- 8- n #-'al =o#-n +S"- %% an$ " n"- 8- n #- " n"- 8- n #-'al go En"- 8- n #-'al !o"'/a"'on%.Co-8o-a" En"- 8- n #-'al M'n$% " " na"#- o: *o-8o-a" n"- 8- n #-*on* 8"#al'7a"'on o: *o-8o-a" n"- 8- n #-% '8 S"-a" g+ %#%"a'n'ng *o-8o-a"

n"- 8- n #-% '8.Ca% < Glo;al'7'ng Lo*al Tal n"> B. Jana6'-a!> M. R'7(ana>&&4>

3. La#n* 'ng En"- 8- n #-'al V n"#- % o88o-"#n'"' % '$ n"':'*a"'on n"- 8- n #-'alI!ag'na"'on an$ C- a"'/'"+ " na"#- ': " *- a"'/'"+ 8-o* %% Inno/a"'on an$

n"- 8- n #-% '8. M " o$% "o 'n'"'a" V n"#- % C- a"'ng n ( / n"#- % A* #'-'ng an

E%"a;l'% $ n"- 8- n #-'al / n"#- F-an* '%'ng +;-'$ $'%a$/an"ag o: F-an* '%'ng.Ca% 1Co8+-'g "% T-a$ !a-6% an$ T-a$ % *- "% A/o'$'ng "-a$ !a-6 8'":all%. Fo-!#la"'on o:" n"- 8- n #-'al 9lan T * all ng % o: n ( / n"#- %"a-" #8% 9oo- :'nan*'alUn$ -%"an$'ng C-'"'*al :a*"o-% :o- n ( / n"#- $ / lo8! n" T E/al#a"'on 8-o* %%F a%';'l'"+ *-'" -'a a88-oa* .

Ca% 1< V'*"o-'a> To!l'n%onK N "(o-6> R'* a-$ Bl#n$ l>9.No. .Ca% &< T'! Lo*6 ""> no('ng +o#- C#%"o! -% ) S#88l' -%> R'* a-$ Bl#n$ l No.1&4.

. S"-a" g'* 8 -%8 *"'/ % 'n n"- 8- n #-% '8 S"-a" g'* 8lann'ng S"-a" g'* a*"'on% %"-a" g'* 8o%'"'on'ng B#%'n %% %"a;'l'7a"'on B#'l$'ng " a$a8"'/ :'-!% Un$ -%"an$'ng " g-o("%"ag Un' # !anag -'al *on* -n o: g-o('ng / n"#- %.

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Ca% 1< To L a% o- No"< A Ca% :lo( 5# %"'on> Da/'$ H.Hol"> 9.No., &.Ca% &< 9#;l'* S *"o- a$$- %% % $ *a8'"al> Da/'$ H.Hol"> 9.No., 3.

Te7t Boo .

1. D F #-a"6o an$ T V Rao En"- 8- n #-% '8 A So#" A%'an 9 -%8 *"'/ C ngagL a-n'ng> &01&.

&. Ra= / Ro+ En"- 8- n #-% '8 & > O?:o-$> &01&.

Re ere"%es.

1. B.Jana6'-a! En"- 8- n #-% '8 D / lo8! n"


35/48

13MBA2@ SALES AN) )ISTRIBUTI!NAi . T a'! o: " '% *o#-% '% "o na;l MBA %"#$ n"% "o #n$ -%"an$ Sal % Manag ! n"an$ Sal % 9 -%onn l> " -ol o: D'%"-';#"'on C ann l% an$ na;l'ng " ! "o !anagC ann l In%"'"#"'on%.

Lear"i"/ o,t%o e. A:" - - a$'ng " " ?" an$ $'%*#%%'ng " *a% % " %"#$ n" % o#l$ ;a;l "o #n$ -%"an$ " '!8o-"an* o: Sal % Manag ! n"> Sal % 9lann'ng an$ B#$g "'ngan$ n $ :o- $'%"-';#"'on * ann l% an$ !anag'ng " !.

@@@

1. I"trod,%tio" to Sa es Ma"a/e e"t. E/ol#"'on o: Sal % Manag ! n"> '!8o-"an* o:Sal % Manag ! n"> "+8 % o: S ll'ng> $':: - n* ; "( n S ll'ng an$ Ma-6 "'ng>!o$ -n $a+ Sal % A*"'/'"' %> S ll'ng S6'll%> S ll'ng S"-a" g' %> S ll'ng 9-o* %%>Case. 1 9la%"'* In$#%"-' %> In* T -ol o: 9 -%onal S ll'ng 'n *- a"'ng Ma-6 "

R'* a-$ R.S"'ll 8ag no 10,>10Case. 2 Un'" $ a'- :lo( !an#:a*"#- - o: o#% ol$% a88l'an* % %al % 8 -%on% =o;>

R'* a-$ R.S"'ll 8ag no 11 "o 114

&. Sa es # a""i"/ a"d B,d/eti"/. Sal % 9lann'ng 9-o* %%> Sal % Fo- *a%"'ngM " o$% >Sal % B#$g "'ng 8-o* %%> ! " o$% #% $ :o- $ *'$'ng Sal % B#$g "> "+8 % o:

#o"a% an$ #o"a % ""'ng 8-o* $#- > - a%on% :o- %"a;l'% 'ng o- - /'%'ng Sal %T --'"o-' %> -o#"'ng an$ %* $#l'ng Sal % 9 -%on> Ma-6 " Co%" Anal+%'%.Case. 1 A#g%; -g W' % l l"$> !an#:a*"#- - o: "a;l (a- > %"a;l'% ! n" o: %al %" --'"o-' % A#" o- 9ag no 03 "o 0Case. 2 M'$lan$ o::'* ng'n -'ng> %"a;l'% ! n" o: %al % ;#$g "'ng 8-og-a!>

A#" o- 8ag no 44 "o 4

3. Sa es +or%e Ma"a/e e"t. R *-#'"! n" an$ S l *"'on o: " Sal % Fo-* > T-a'n'ng" Sal % Fo-* > Sal % Fo-* Mo"'/a"'on> Sal % Fo-* Co!8 n%a"'on> Sal % Fo-*Con"-ol an$ E/al#a"'onCase. 1 A$=#%"'ng Co!8 n%a"'on 9lan "o !o"'/a" Sal % R 8- % n"a"'/ % .S-'$ a-aBa""> 8ag no 2 "o 22Case. 2 Sal % Fo-* S"-a" g+ a" L': In%#-an* Co-8o-a"'on .S-'$ a-a Ba""> 8ag no

2

48 I"trod,%tio" to )istri ,tio" Ma"a/e e"tD :'n'"'on o: D'%"-';#"'on Manag ! n"> n $ :o- D'%"-';#"'on C ann l%> D'%"-';#"'onC ann l% :o- R#-al Ma-6 "%> $ %'gn'ng " Ma-6 "'ng C ann l%> Mo"'/a"'ng an$E/al#a"'ng C ann l M !; -%> *a8"#-'ng " C#%"o! - - #'- ! n"%Case. 1 F $ E? % Val# C a'n Sol#"'on%> .S-'$ a-a Ba"" 8ag no 14 "o &0

35


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Case. 2 T Na"'onal Han$loo! D / lo8! n" Co-8o-a"'on> Ta8an . 9an$a>S#n'lSa a$ / 8ag no 0,

. Ma"a/i"/ C9a""e I"stit,tio"s Manag'ng C ann l In:o-!a"'on S+%" !%> Manag'ng R "a'l -%> W ol %al -%>

F-an* '% -%> D %'gn'ng C ann l S+%" !%> - a%on% :o- C ann l Con:l'*"%> Manag'ngCon:l'*"> Manag'ng In" -na"'onal C ann l o: D'%"-';#"'on> E" '*al '%%# % 'n Sal % an$D'%"-';#"'on Manag ! n"Case. 1 'n "'* Eng'n -'ng Co!8an+> Han$l'ng C ann l Con:l'*"> -'% na Ha/al$a-> /a%an" 8ag no , 1Case. 2 In$'an A+#-/ $a 9 a-!a*+ L'!'" $> Ta8an . 9an$a>S#n'l Sa a$ 8ag no

21Te7t Boo ris9"a Ha a dar< as"t %a a e< Sa es a"d )istri ,tio" Ma"a/e e"t< 2 "d

editio"< TMH< 20118

Re ere"%es . 9an$a>S#n'l Sa a$ / Sal % an$ D'%"-';#"'on Manag ! n" >& n$ $'"'on O?:o-$. S.L. G#8"a> M. .Ra!8al > Ca% % 'n Sal % an$ D'%"-';#"'on Manag ! n"> H9H> &00 . .S-'$ a-a B a" > Sal % an$ D'%"-';#"'on Manag ! n"> 1 %" > H9H> &011. 9-o: M.V.6#l6a-n'> Sal % an$ D'%"-';#"'on Manag ! n"> " $'"'on 9 a-%on>&013 S"'ll>C#n$'::>Go/on'> Sal % Manag ! n" > " $'"'on> 9 a-%on >&013 S.A.C #na(alla> Sal % an$ D'%"-';#"'on Manag ! n"> 3-$ $'"'on> H9H. &01& D'n % 6#!a-> Ma-6 "'ng C ann l% >O?:o-$ >&01& R'* a-$ R S"'ll> E$(a-$ W C#n$'::> No-!an A 9 Go/on'> Sal % an$ D'%"-';#"'on

Manag ! n"> "

$'"'on> 9 a-%on> &011. Ta8an 9an$a> S#n'l Sa a$ /> Sal % an$ D'%"-';#"'on Manag ! n"> & n$ $'"'on>

o?:o-$> &01&. S8'-o S"an"on> R'* > Manag ! n" o: Sal % Fo-* > 13" $'"'on> TMH> &010. S.A.C #na(alla> Sal % an$ D'%"-';#"'on Manag ! n">3 -$ $'"'on> H9H>&01&. 9-o:. M.V. #l6a-n'> Sal % an$ D'%"-';#"'on Manag ! n"> E/ - %" 9#;l'% 'ng Ho#% >

&010. Da/'$ Jo;; -> G o::- ++ Lan*a%" -> S ll'ng an$ Sal % Manag ! n">2 " $'"'on> &011. Ann T Co#g lan> E-'n An$ -%on> Lo#'% W S" -n> A$ l I E' An%a-+> R.C.Na"a-a=an>

Ma-6 "'ng C ann l%> 2" $'"'on> 9 a-%on> &011.

Ma-6 W Jo n%"on> G- g W Ma-% all> Sal % Fo-* Manag ! n"> "

$'"'on> TMH>&00 . D-.S.C.G#8" a> Sal % an$ D'%"-';#"'on Manag ! n"> & n$ $'"'on> E?* l ;oo6%> &010.

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13MBA2F INTE(RATE) MAR ETIN( C!MMUNICATI!N

Ai . T a'! o: " '% *o#-% '% "o na;l MBA %"#$ n"% "o #n$ -%"an$ Manag ! n" o:Ma-6 "'ng Co!!#n'*a"'on> Ma-6 "'ng M'? an$ " '*al a%8 *"% o: Ma-6 "'ngCo!!#n'*a"'on.

Lear"i"/ o,t%o e. A:" - - a$'ng " " ?" an$ $'%*#%%'ng " *a% % " %"#$ n" % o#l$ ;a;l "o #n$ -%"an$ In" g-a" $ Ma-6 "'ng Co!!#n'*a"'on> A$/ -"'%'ng 'n 9-'n"> Ra$'o>T l /'%'on> Sal % 9-o!o"'on> - g#la"'on> %o*'al an$ " '*al a%8 *"% o: Ma-6 "'ng

Co!!#n'*a"'on. @@@18 U"dersta"di"/ I"te/rated Mar eti"/ Co ,"i%atio" < Un$ -%"an$'ng Ma-6 "'ng

Co!!#n'*a"'on> In" g-a" $ Ma-6 "'ng Co!!#n'*a"'on> In" g-a" $ Ma-6 "'ngCo!!#n'*a"'on a% an In" g-al 8a-" o: Ma-6 "'ng> Un$ -%"an$'ng Con%#! - B a/'o#->Un$ -%"an$'ng " Co!!#n'*a"'on 8-o* %%> Co!!#n'*a"'on M'?.

Case 1 < Ca$;#-+ Manag % a C-'%'% ('" In" g-a" $ Ma-6 "'ng Co!!#n'*a"'on% -#"'S a 8ag no Case 2 < A-* 'a%> Ja'% -' J " (an +> S -#" ' Ja'n> 8ag no 1 1

28 B,d/eti"/< ! $e%ti es a"d E a ,atio" o IMC < S ""'ng Co!!#n'*a"'on O;= *"'/ %>DAGMAR A88-oa* "o % ""'ng o;= *"'/ % an$ ! a%#-'ng a$/ -"'%'ng :: *"'/ n %%>allo*a"'ng " Ma-6 "'ng Co!!#n'*a"'on B#$g "> Con$#*"'ng - % a-* "o ! a%#-*o!!#n'*a"'on :: *"'/ n %%> 9o%" T %"'ng "ool% an$ " * n' # %> E/al#a"'ng o" -

8-o!o"'onal "ool% an$ IMC.

Case 1 < T 9- !'#! M'l6 Foo$ 9-'/a" -#"' S a 8ag no 4&0Case 2 < A-* 'a%> A$/ -"'7'ng Ja'% -' J " (an +> S -#" ' Ja'n> O?:o-$> 8ag no 1

38 Mar eti"/ Co ,"i%atio" Mi7 I.C- a"'/ E? *#"'on 'n A$/ -"'%'ng> D *'%'on 'n 9-'n"> E? *#"'on on Ra$'o> E? *#"'on ononl'n an$ " l /'%'on> g ""'ng " a" B'g I$ a o: *- a"'/'"+.

Case 1 < Ta"a Sal" 9a-" I>II>III -#"' S a 8ag no &4&>&4,>310 311>3 2 32&

48 Mar eti"/ Co ,"i%atio" Mi7 II

37


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Wo-$ O: Mo#" > V'llag Fa-! -%> O#" o: Ho! M $'a> Wo-l$ W'$ W ;Co!!#n'*a"'on%.

Case 1 < A!#l "a%" o: In$'a -#"' S a 8ag no 2 3Case II < Ra% a 9-an6 % 8-o!o"'on -#"' S a 8ag no 00

:8 Re/, atio"< So%ia a"d Et9i%a As5e%ts o Ad ertisi"/ a"d #ro otio" - g#la"'on% o: A$/ -"'%'ng an$ 9-o!o"'on 'n In$'a>- g#la"'on o: o" - 9-o!o"'onal A- a%> So*'al an$ E" '*al C-'"'*'%!% o: A$/ -"'%'ng>

" '*al a%8 *"% o: A$/ -"'%'ng T-#" 'n A$/ -"'%'ng> A$/ -"'%'ng "o * 'l$- n>A$/ -"'%'ng *on"-o/ -%'al 8-o$#*"%> So*'al A%8 *"% o: A$/ -"'%'ng.

Case 1 < S#--oga" a$/ -"'%'ng Ja' % -' J " (an + 8ag no ,2 ,40Case II < T Un'l / - ?8 -' n* Ja' % -' J " (an + 8ag no 0

PTe7t Boo .

r,tis9a9< A a" )=So,6a< Ad ertisi"/ a"d 5ro otio"s o" IMC #ers5e%ti e S -#" ' Ja'n> A$/ -"'%'ng Manag ! n"> O?:o-$> S *on$ $'"'on> &01&. G o-g E B l > M'* a l A B l * > +oo- 8#-a/' > A$/ -"'%'ng an$ 9-o!o"'on% An

In" g-a" $ Ma-6 "''ng Co!!#n'*a"'on% 8 -%8 *"'/ > 2 " E$'"'on> TMH > &01&. S ! n'l > All n> O G#'nn > a#:!ann> A$/ "'%'ng an$ 9-o!o"'on%> An In" g-a" $ ;-an$

a88-oa* > C ngag > " $'"'on > &01&. S H6a7!'> Sa"'% > A$/ -"'%'ng ) Sal % 9-o!o"'on%> 3 -$ $'"'on > E?* l Boo6%> &011. T - n* A. S 'n8 > In" g-a" $ Ma-6 "'ng *o!!#n'*a"'on A$/ -"'%'ng an$ 9-o!o"'on> 4 "

$'"'on C ngag L a-n'ng > &01&. S.A.C #na(alla> A$/ -"'%'ng Sal % an$ 9-o!o"'on Manag ! n"> , " $'"'on> H9H>&01&. R#* g#8"a> A$/ -"'%'ng 9-'n*'8l % an$ 9-a*"'* > 1%" $'"'on> S. C an$> &01&. S ! n'6> all n> O G#'nn> 6an:!ann> A$/ -"'%'ng an$ 9-o!o"'on% an In" -g-a" $ B-an$

A88-oa* > " $'"'on> C ngag L a-n'ng> &01&. G o-g E ; l* > M'* a l A ; l* > +oo- 9#-an'> A$/ -"'%'ng an$ 9-o!o"'on> 2 " $'"'on>

TMH> &01&. D-. N'-a= 6#!a-> In" g-a" $ Ma-6 "'ng Co!!#n'*a"'on> H9H> &011. D'n % #!a-> Ma-6 "'ng C ann l> O?:o-$> &01&. 9ROF. R'"('6 al$a-> A$/ -"'%'ng an$ Sal % 9-o!o"'on Manag ! n"> H9H> &011. T - n* A S '!8> IMC 'n A$/ -"'%'ng an$ Sal % 9-o!o"'on> C ngag l a-n'ng> &01&. S.H.H. a7!'> Sa"'% Ba"-a > A$/ -"'%'ng an$ Sal % 9-o!o"'on> 3 -$ $'"'on> E?* l

Boo6%> &011.

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13MBA31 C!ST AN) MANA(EMENT ACC!UNTIN(Co,rse Ai . To $ / lo8 " %"#$ n"% #n$ -%"an$'ng o: !anag ! n" an$ *o%" a**o#n"'ng

8-'n*'8l % an$ " * n' # % an$ " '- a88l'*a"'on "o /a-'o#% $ *'%'on !a6'ng %'"#a"'on%.E!8 a%'% '% on $ / lo8'ng " %"#$ n"% anal+"'*al an$ *-'"'*al a;'l'"' %

Lear"i"/ !,t%o e. To $'%"'ng#'% ; "( n Manag ! n" A**o#n"'ng an$ Co%" A**o#n"'ng.To #n$ -%"an$ " $ "a'l $ *o%" *on* 8"%> *o%" %"-#*"#- an$ l ! n"% o: *o%"% o:

!an#:a*"#-'ng an$ % -/'* o-gan'7a"'on% ( '* a/ ; n :a*'ng $-a!a"'* * ang % 'n " '- ;#%'n %% n/'-on! n". To '$ n"':+ an$ $ %*-'; " l ! n"% 'n/ol/ $ 'n $ *'%'on !a6'ng> 8lann'ng an$ *on"-ol. To '$ n"':+ an$ $ %*-'; " :#"#- o: Manag ! n" A**o#n"'ng S+%" !.

@@@1. Manag ! n" a**o#n"'ng V%. Co%" a**o#n"'ng /%. :'nan*'al a**o#n"'ng> -ol o: a**o#n"'ng

'n:o-!a"'on 'n 8lann'ng an$ *on"-ol> *o%" *on* 8"% an$ !anag -'al #% o: *la%%':'*a"'on o:*o%"%. T !anag ! n" 8-o* %% an$ a**o#n"'ng Co%" anal+%'% an$ *on"-ol< D'- *" an$In$'- *" ?8 n% %> allo*a"'on an$ a88o-"'on! n" o: o/ - a$%> *al*#la"'on o: !a* 'n o#--a" . An 'n"-o$#*"'on "o a*"'/'"+ ;a% $ *o%"'ng an$ L': C+*l Co%"'ng.

&. Co%"'ng :o- %8 *':'* 'n$#%"-' %< Un'" *o%"'ng> =o; *o%"'ng> *o%" % " an$ " n$ - an$ 8-o* %*o%"'ng an$ " '- /a-'an"%> "- a"! n" o: no-!al lo%% % an$ a;no-!al lo%% %> 'n" - 8-o* %%

8-o:'"%> *o%"'ng :o- ;+ 8-o$#*"% an$ #'/al n" 8-o$#*"'on. In"-o$#*"'on> A88l'*a"'on o:Ma-g'nal *o%"'ng 'n " -!% o: *o%" *on"-ol> 8-o:'" 8lann'ng> Clo%'ng $o(n a 8lan"> $-o88'ng a

8-o$#*" l'n > * a-g'ng g n -al an$ %8 *':'* :'? $ *o%"%> :'?a"'on o: % ll'ng 8-'* .

3. Ma6 o- ;#+ $ *'%'on%> 6 + o- l'!'"'ng :a*"o-> % l *"'on o: %#'"a;l 8-o$#*" !'?> $ %'- $ l / lo: 8-o:'"%> $'/ -%':'*a"'on o: 8-o$#*"%> *lo%'ng $o(n o- %#%8 n$'ng a*"'/'"' %> l / l o: a*"'/'"+

8lann'ng B- a6 / n anal+%'%< A88l'*a"'on o: BE9 :o- /a-'o#% ;#%'n %% 8-o;l !%. In" - :'-!*o!8a-'%on< N $ :o- 'n" - :'-! *o!8a-'%on> "+8 % o: *o!8a-'%on%> a$/an"ag %.

,. B#$g "a-+ Con"-ol< B#$g "> ;#$g "a-+ *on"-ol> %" 8% 'n ;#$g "a-+ *on"-ol> Fl ?';l ;#$g ">$':: - n" "+8 % o: ;#$g "%< %al % ;#$g "> Ca% ;#$g "> 9-o$#*"'on ;#$g "> Ma%" -

;#$g "> 9 -:o-!an* ;#$g "%> !a" -'al V%. 8#-* a% ;#$g "%> -o Ba% $ B#$g "'ng. An'n"-o$#*"'on "o *o%" a#$'" an$ !anag ! n" a#$'".

.S"an$a-$ Co%"'ng< S"an$a-$ Co%" an$ S"an$a-$ Co%"'ng> %"an$a-$ *o%"'ng /%. ;#$g "a-+*on"-ol> %"an$a-$ *o%"'ng /%. %"'!a" $ *o%"> %"an$a-$ *o%"'ng an$ !a-g'nal *o%"'ng anal+%'% o:/a-'an* > !a" -'al /a-'an* > la;o#- /a-'an* > Sal % an$ 9-o:'" /a-'an* . Ca% S"#$' %.

39


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Text Book: S8#8Jai" a"d 8L8Nara"/. Cost a"d Ma"a/e e"t A%%o,"ti"/< a a"i< 20128

Re ere"%es. Han% n Mo( n> Co%" an$ Manag ! n" A**o#n"'ng) Con"-ol> T o!8%on 9#;l'*a"'on%

&01& MN A-o-a< Co%" A**o#n"'ng> V'6a%> &01&. Col'n D-#-+< Management and Cost Accounting > C ngag > &01& Ra/'.M. '% o- < Management and Cost Accounting > Ta?!ann 8#;l'*a"'on%> &01&. Blo* - C n Co6'n% L'n Co%" Manag ! n" A S"-a" g'* E!8 a%'% Ta"a M*G-a(

H'll>&01& M.E. T #6a-a! Rao> Management and Cost Accounting, New Age International

Publishers

40


41/48

13MBA34 STRATE(IC IN'ESTMENT AN) +INANCIN( )ECISI!NS

Ai .To $ / lo8 an #n$ -%"an$'ng o: " -ol o: :'nan*'al %"-a" g+> 'n " 'n/ %"'ng> :'nan*'ngan$ - %o#-* allo*a"'on $ *'%'on% ('" 'n an o-gan'7a"'on. To $ / lo8 an #n$ -%"an$'ng o:" /a-'o#% %"-a" g' % " a" a- 'n #% "o "-a$ o:: -'%6 an$ - "#-n

Lear"i"/ !,t%o e.To ?8la'n " -ol an$ na"#- o: 'n/ %"! n" an$ :'nan*'al %"-a" g' % an$ '"% - la"'on% '8"o !a?'!'7a"'on o: ( al" % a- ol$ -% /al# . To ?a!'n /a-'o#% -'%6 !o$ l% 'n *a8'"al

;#$g "'ng. To /al#a" " !o"'/ % :o- :'nan*'al '!8l'*a"'on% o: ! -g -% an$ a* #'%'"'on%an$ l a% :'nan*'ng. To $'%*#%% " '!8a*" o: g n -al an$ %8 *':'* 'n:la"'on on :'nan*'alan$ 'n/ %"! n" %"-a" g+ $ *'%'on%.

18 In/ %"! n" $ *'%'on% #n$ - *on$'"'on% o: R'%6 an$ #n* -"a'n"+< Con* 8"% o: -'%6 an$#n* -"a'n"+. R'%6 Anal+%'% 'n In/ %"! n" D *'%'on%. R'%6 a$=#%" $ -a" o: - "#-n> * -"a'n"+

#'/al n"%> 8-o;a;'l'"+ $'%"-';#"'on o: *a% :lo(%> $ *'%'on "- %> % n%'"'/'"+ anal+%'% an$Mon" Ca-lo A88-oa* "o S'!#la"'on. In/ %"! n" D *'%'on% #n$ - *a8'"al *on%"-a'n"% E/'$ n* o:IRR. M#l"'8l IRR> Mo$':' $ IRR> 9#- > %'!8l an$ !'? $ 'n/ %"! n"%. Lo-' Sa/ag9a-a$o?. A$=#%" $ N9V an$ '!8a*" o: 'n:la"'on on *a8'"al ;#$g "'ng $ *'%'on%.

38 C-'"'*al anal+%'% o: a88-a'%al " * n' # %< D'%*o#n" $ 8a+ ;a*6> 8o%" 8a+ ;a*6> %#-8l#% l':an$ %#-8l#% 8a+ ;a*6> Ba'l o#" 8a+ ;a*6> R "#-n on In/ %"! n"> E #'/al n" Ann#al Co%">T -!'nal Val# > %'ngl 8 -'o$ *on%"-a'n"%> !#l"' 8 -'o$ *a8'"al *on%"-a'n" an$ an#n- %ol/ $ 8-o;l !> N9V ! an /a-'an* anal+%'%> H -"7 S'!#la"'on an$ H'll' -a88-oa* %. S'gn':'*an* o: 'n:o-!a"'on an$ $a"a ;an6 'n 8-o= *" % l *"'on%.

48 S"-a" g'* Anal+%'% o: % l *" $ 'n/ %"! n" $ *'%'on%< L a% F'nan*'ng> L a%'ng V%.O8 -a"'ng R'%6> ;o--o('ng /%. 8-o*#-'ng. H'- 8#-* a% an$ In%"al! n" $ *'%'on%. L a%R'%6 Manag ! n"> L a%'ng a% a F'nan*'ng D *'%'on> A$/an"ag % o: L a%'ng> an$ L a%'ngD *'%'on 'n 8-a*"'*

:8 F'nan*'ng D *'%'on%< M -g -% an$ A* #'%'"'on% Ba%'* I%%# %> S"-a" g+ > D'/ -%':'*a"'onan$ M -g -% an$ A* #'%'"'on% > T o-' % o: M -g -%> T+8 % o: M -g -% >Co%" o:

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M -g -% > Go/ -n! n" g#'$ l'n % :o- Ta6 o/ -> 9-o;l !% on M -g -% ) A* #'%'"'on%an$ *a% %

Te7t Boo s.

Ra i M is9ore G Strate/i% +i"a"%ia Ma"a/e e"t Ta77 a" 2012

Re ere"%es.

9-a%anna C an$-a< F'nan*'al Manag ! n"> 4 > TMH> &01&9-a%anna C an$-a< 9-o= *"%< 9lann'ng> Anal+%'%> F'nan*'ng I!8l ! n"a"'on an$ R /' (>

>TMH> &01&I.M. 9an$ +< F'nan*'al Manag ! n"> V'6a% &01&.B-'g a! ) E - a-$"< F'nan*'al Manag ! n"> T ?" an$ Ca% %> C ngag > &01&.G.V.Sa"+a S 6 a- >S"-a" g'* F'nan*'al Manag ! n" > H'!ala+a 9#;l'% 'ng Ho#% &01&

MY an an$ 9 Ja'n< F'nan*'al Manag ! n"< T ?"> 9-o;l !% ) Ca% %> TMH> &01&.

42


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13MBA3F #ER+!RMANCE MANA(EMENT

Co,rse Ai . To g'/ an #n$ -%"an$'ng a;o#" 8 -:o-!an* !anag ! n" an$ - (a-$%+%" ! l'n6 $ ('" 8 -:o-!an* .

Lear"i"/ !,t%o e. T %"#$ n"% #n$ -%"an$ " '!8o-"an* o: 8 -:o-!an*Manag ! n" $':: - n* ; "( n 9 -:o-!an* Manag ! n" ) 9 -:o-!an* A88-a'%al%>R (a-$ S+%" !> an$ o" - 8 -:o-!an* - la" $ *on* 8"%.

1. 9 -:o-!an* Manag ! n" an$ - (a-$ %+%" !% 'n *on" ?"> 9 -:o-!an* Manag ! n" 8-o* %%> 9 -:o-!an* Manag ! n" %"-a" g'* 8lann'ng.

Case. 1 9 -:o-!an* Manag ! n" a" N "(o-6 Sol#"'on%>In* H -!an Ag#'n'% 8agno &Case. 2 9 -:o-!an* Manag ! n" a" " Un'/ -%'"+ o: G ana H -!an Ag#'n'% 8agno ,4

&. D :'n'ng 8 -:o-!an* an$ * oo%'ng a M a%#- ! n" A88-oa* M a%#-'ng R %#l"% an$B a/'o#-%. Ga" -'ng 8 -:o-!an* In:o-!a"'on I!8l ! n"'ng a 8 -:o-!an*Manag ! n" S+%" !.

Case. 1 A**o#n"a;'l'"' %> O;= *"'/ % an$ S"an$a-$% H -!an Ag#'n'% 8ag no 113Case. 2 E/al#a"'ng " a88-a'%al :o-! #% $ ;+ a G-o* -+ R "a'l - H -!an Ag#'n'%

8ag no 1,

3. 9 -:o-!an* Manag ! n" an$ !8lo+ $ / lo8! n">9 -:o-!an* Manag ! n"%6'll%.

Case.1 I!8l ! n"a"'on o: 3 0 $ g- : $ ;a*6 %+%" ! a" R'$g 'n" ll *"#al H -!anAg#'n'% 8ag no &0,Case.2 Wa% Ro; -" Ea"on A Goo$ Coa* H -!an Ag#'n'% 8ag no &33

,. R (a-$ S+%" !% an$ l gal '%%# %> Manag'ng T a! 8 -:o-!an* .

Case. 1 8o%%';l 'll gal D'%*-'!'na"'on a" T-a*"o-%>In*. H -!an Ag#'n'% 8ag no &Case.2 T a! 9 -:o-!an* Manag ! n" a" D#6 Un'/ -%'"+ H al" %+%" !%. H -!anAg#'n'% 8ag no &43

43


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. R l /an" 9 -:o-!an* - la" $ *on* 8"%< B n* !a-6'ng S'? S'g!a> Co!8 " n*+Ma88'ng> Balan* S*o- *a-$> Coa* 'ng an$ M n"o-'ng 9+g!al'on :: *"> Jo;Anal+%'%.

Li e Case.1 BHEL>EVA In* n"'/ S* ! %< B D S'ng 8ag no 4Li e Case.2 T TCS A88-oa* an$ ?8 -' n* B D S'ng 8ag no 01 Li e Case.3 NT9C 9 -:o-!an* Manag ! n" S+%" ! B D S'ng 8ag no 3&Li e Case.4 9 -:o-!an* Manag ! n" %+%" ! 9MS a" B a-"' T l *o! ;B D S'ng

8ag no 3

Te7t Boo 8

Ra , ar Ba a"< 'i ra e"der Si"/9 ? S, a" G#er or a"%e a"a/e e"tte7t a"d %ases < Hi a a a #, i%atio"s< 2011 .

Re ere"%e An=al' G an 6a- E%% n"'al% o: 9 -:o-!an* Manag ! n" E/ - %" 9#;l'% 'ng Ho#% >

&010 Lan* A B -g - ) Do-o" + R B -g - T Tal n" Manag ! n" Han$ Boo6 & n$

$'"'on TMH> &013 B D S'ng > 9 -:o-!an* Manag ! n" S+%" ! a ol'%"'* a88-oa* ?* l

Boo6%>&010 H -!an Ag#'n'%> 9 -:o-!an* Manag ! n" 9 a-%on> &01& 9- ! C a$ a 9 -:o-!an* !anag ! n" Ma*!'llan> &01&. S-'n'/a% an$#la 9 -:o-!an* Manag ! n" 9HI> &010.

44


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13MBA40 C!M#ENSATI!N ? RE&AR) MANA(EMENTCo,rse Ai . I" na;l % " %"#$ n" #n$ -%"an$ " *on* 8"% o: *o!8 n%a"'on an$ - (a-$!anag ! n".

Lear"i"/ !,t%o e. T %"#$ n" #n$ -%"an$% o( $ %'gn " *o!8 n%a"'on :o- /a-'o#%l / l% o: =o;% 'n " o-gan'7a"'on> $ %'gn'ng " *o!8 n%a"'on :o- %8 *'al g-o#8% an$go/ -n! n" an$ l gal '%%# % 'n *o!8 n%a"'on $ %'gn "*.

1. T 8a+ Mo$ l S"-a" g+< T "o"al'"+ o: D *'%'on%> D :'n'ng In" -nal Al'gn! n"> Jo;Anal+%'% E/al#a"'ng (o-6< Jo; E/al#a"'on 8 -%on ;a% $ S"-#*"#- %.

Ca% < 1 So +o# (an" "o l a$ an o-* %"-a G o-g T M'l6o/'* 8ag no 2&Ca% < & Jo; E/al#a"'on a" ( ol :oo$% G o-g T M'l6o/'* 8ag no 1&

&. D :'n'ng Co!8 "'"'/ n %% D %'gn'ng 8a+ l / l% M'? an$ 8a+ %"-#*"#- %> 8a+ :o- 8 -:o-!an* . T E/'$ n* 8a+ :o- 8 -:o-!an* 8lan%.

Ca% < 1 B#-g - Bo+ G o-g T M'l6o/'* 8ag no &,Ca% < & In* n"'/ % 'n " *l#; Ho#% G o-g T M'l6o/'* 8ag no &2

3. 9 -:o-!an* A88-a'%al% " B n :'"% D " -!'na"'on 8-o* %% %"a"#"o-+ B n :'"% 'n*l#$'ngH al" *a- > E!8lo+ ( l:a- an$ R "'- ! n" B n :'"%.

Ca% < 1 M -'" 8a+< Ma6'ng 8ol'*' % an$ 8-a*"'* % " a" (o-6 G o-g T M'l6o/'* 8ag no31

,. Co!8 n%a"'on o: S8 *'al G-o#8%> Un'on -ol 'n (ag an$ Sala-+ a$!'n'%"-a"'on.In" -na"'onal 8a+ %+%" !%.

Ca% < 1 Co!8 n%a"'on o: %8 *'al g-o#8% G o-g T M'l6o/'* 8ag no ,,3Ca% < & Co6 an$ IBM G o-g T M'l6o/'* 8ag no , 1

. Go/ -n! n" an$ l gal '%%# % 'n *o!8 n%a"'on 9#;l'* % *"o- 8a+ Manag ! n"< Ma6'ng '"(o-6.

Ca% < 1 Co!!#n'*a"'ng ;+ *o8' - G o-g T M'l6o/'* 8ag no 2

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Te7t Boo .

G o-g T M'l6o/'* >J --+ M N (!an> C S V n6a"a Ra"na! Co!8 n%a"'onTMH>&013.

Re ere"%es. B D S'ng Co!8 n%a"'on an$ R (a-$ Manag ! n" E?* l ;oo6%>&01& Jo% 8 J.Ma-"o** 'o S"-a" g'* Co!8 n%a"'on 9 a-%on> &01&. G o-g T M'l6o/'* Co!8 n%a"'on M*G-a( H'll> &01&. an* an B a"'a Co!8 n%a"'on Manag ! n" H'!ala+a> &01&. H n$ -%on Co!8 n%a"'on Manag ! n" 'n a no(l $g Ba% $ Wo-l$ 3 > 9 a-%on>

&01&. L#'% R.FGo! 7 M ='a Co!8 n%a"'on an$ O-gan'7a"'onal 9 -:o-!an* Y %$

9#;l'% 'ng> &01&. M'* al A-!%"-ong E!8lo+ R (a-$ Un'/ -%'"+ 9- %%> &01&.

Ba--+ G - a-" *o!8 n%a"'on Sag > &01&.

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13MBA 24 +i"a #ro$e%t. ;(RA)E

S"#$ n"% % o#l$ ; a$/'% $ "o $o :'nal MBA 8-o= *"% on "o8'*% *lo% "o " =o; " + 8- : - "o $oa:" - MBA. T :a*#l"+ % o#l$ g#'$ " ! an$ :o*#% on " ! " o$olog+ o: $o'ng a 8-o= *" %o" a" " %"#$ n"% *an #n$ -%"an$ o( "o %"#$+ " 8-o;l !% " + *o! a*-o%% ( 'l (o-6'ng. T:ollo('ng '% " %#gg %" $ * *6 l'%" :o- $o'ng " 8-o= *".To8'*

Jntuh Mba Ccc Syllabus 2013-14

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Transcript of Jntuh Mba Ccc Syllabus 2013-14