JNT COMPANY LLC

Media Plan

EXECUTIVE SUMMARY Reason- increase awareness and

interest

Audience- 1st) New and emerging companies

• 2nd) Established companies looking for fresh air

Budget- $5,000 cap

Major media channelsDigital/interactive media-30%Promotional media- 60%

PLAN Media background-

No current media planWord-of-mouth

Effective but can increase

PLAN Advertising objectives and Media objects Advertising objectives-

Create awareness of JNT. Maintain current clients and integrate new

clients Appeal to target audience-social media,

interactive media, digital media

Media objectives- 50% Reach increase

Print, digital/interactive, promotional tools

PLAN Message

Focus- awareness and understanding of work and mission

Logo, slogan, mission, colors, reoccurring traits Recognizable Informative Memorable

Social mediaFacebook, twitter, google+ App “stamps”Poster, pens, business cards, newspaper

inserts

PLAN Media Strategies and Tactics Media Strategies- Channels utilized-

NewspapersSocial mediaYoutubeWebsite Local Shops

GeogrpahicsManhattan and surrounding area

Manhatten-52,836 pop Beloit- 4, 500 pop

PLANMedia Tactics-

1.Salina Journal, The Mercury, The Beloit Daily Call, etc.-inserts

2. Facebook, Twitter, YouTube, 3. App4. Blog, Pens, Posters, Cups, USB

Drives, etc

PLAN Possible Evaluation

Depends on specific channels expenses, distribution costs, digital and interactive costs, and printing costs will be taken into consideration

$5,000 Cap