PUBLIC RELATION

OF JNPT

OBJECTIVES OF THE STUDY

Primary Objective:

To study various factors of public relation that directly affects the growth of business.

Secondary Objectives:

To study the factors of reliability i.e. ability to perform the assured service reliably &

accurately which affects public relations.

To study the factors of empathy towards customers that affects public relations.

To study the impact of individualized attention JNPT provides to its customers on

public relations.

To study the factors of willingness to help customers that affects public relations.

To study the impact of prompt services to customers on public relations.

To study the factors of assurance of officers & staff of JNPT with customers that

affects public relations.

COMPANY PROFILE

OVERVIEW:

The Jawaharlal Nehru Port at New Bombay (formerly known as the Nhava Sheva Port,

Uran) was established on 26th May 1989. It was dedicated to the Nation by Ex. Prime Minister

of India, Late Shri Rajiv Gandhi. The Port became operational from that date. Constructed in a

record time of just 3½ years with a cost of round Rs. 1000 crores, it is the only Indian Port built

to international standards with modern working norms. Because of its high level of automation

and computerized functioning it was envisaged, as the hi-tech port of the 21st century.

Ever since its inception, JNP has charted India’s international trade to a glorious course

of success and achievements, breaking all records and creating new benchmarks. JNP emerges as

the biggest container handling Port in India, handling around 60% of the country’s containerized

cargo, crossing historic landmark of 4 million TEU’s in container throughput. In its coveted role

as the Hub Port on the Western Coast of India, JNP is ranked 24 th among the top 100 Container

Ports in the world. It has set for itself a long term goal of achieving 10 million TEU’s by the year

2014-15.

With its strong commitment to provide seamless service to its customers as India’s prime

facilitator of international trade, JNP strives to be the undisputed leader in the South Asian

region in years to come.

MISSION:

Equipping itself with state-of-the-art equipment and

technology and efficient, professional and computer

integrated terminal operation systems.

Conforming to international standards and offering competi-

tive rates.

Ensuring security and safety of life, equipment and cargo. 

Perceiving the principles of sustainable development. 

Courtesy to Customers.

LOCATION:

The Jawaharlal Nehru Port is situated along the eastern shore of Bombay Harbour South-

east of the Elephanta island. JNP shares a common channel with the Bombay Port upto the point

of entry of the South Elephanta Channel. It is approximately 10 nautical miles from Gateway of

India, the famous landmark of Bombay.

AREA:

JNP has land area of about 2584 hectares. Out of which

1145 hectares of land is exclusively reserved for greenery and

mangroves. Functioning of the port is presently carried on 200

hectares. JN Port has a maritime area of about 52 sq. km. in natural

water.

SPECIAL FEATURES:

JN Port is one of the greenest port of India.

Recipient of ‘INDIRA PRIYADARSHINI VRIKSHAMITRA AWARD’ in the year

1996.

Computerized operations with single window operations system.

ABOUT PORT:

The performance of the port as a whole is the aggregate of the performance of its

individual terminals. And the three terminals that Port Trust run are Jawaharlal Nehru Port

Container Terminal(JNPCT), Nhava Sheva International Container Terminal(NSICT) and

Gateway Terminals India Pvt. Ltd.(GTIPL), which have been doing exceedingly well, setting

and breaking records of their own over the years. The contribution of the individual terminals of

JNP in the total of 3.95 million TEU’s were 1.06 million TEU’s handled by JNPCT, 1.43 million

TEU’s handled by NSICT and 1.46 million TEU’s handled by GTIPL.

LOGO:

The logo gives a clear message that the activity of the port is

closely connected with the international trade through shipping.

Rotating arrows in the upper portion suggest import and export

trade. The solid circle with white strokes as latitude on it, at the sea

horizon, signifies the shape of the world, as activity of this Port is

internationally recognized. The helm within the circle suggests that the Port is known for

container handling with high efficiency and productivity. The shape of the water waves at the

bottom indicates the relevant activity, and adds interest to the overall identity.

SWOT ANALYSIS:

The SWOT analysis is a valuable step in the situational analysis. Assessing the firm’s

strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very

simple process that can offer powerful insight into the potential and critical issues affecting a

venture.

Strengths:

JNPT has huge area of 2584 hectares.

Handles 60% of India’s total containerized cargo.

Ranks 1st in India and 24th among World Container Ports.

Good infrastructure.

Good connectivity through land, rail and water.

Weaknesses:

Delay in implementation of decisions as it needs government approvals.

Equipments of JNPT.

Opportunities:

Good scope for expansion of work.

Can build more terminals which can handle maximum number of TEU’s.

Deepening and widening of existing channel to accommodate new generation vessel.

Threats:

Development of private port at western coast of India.

World wide recession.

COMPETITORS OF JN PORT IN INDIA:

1 Mumbai Port

2 Mormugoa Port

3 New Mangalore Port

4 Cochin Port

5 Tuticorin Port

6 Chennai Port

7 Vizag Port

8 Paradip Port

9 Kolkata Port

10 Kandla Port

11 Ennore Port

ORGANIZATION CHART:

Board of Trustees

Chairman

Dy. Chairman

Chief Manager

(Operation)

Chief Manager (Finance)

Dy. Manager

(VIG)

Chief Manager (Admin)

Chief Manager (PP&D)

Dy. Conservator

Sr. Manager (L&E)

Sr. Manager (P&IR)

Manager (Admin)

Medical Superinten-

dent

Manager (MS)

FINDINGS

The analysis that was made during the project at JNPT is as follows:

Reliability:

Reliability means the ability to perform the assured service reliably and accurately. Accord-

ing to the analysis, it was found that JNPT is reliable and performs the service first time but lacks

with commitments in a timely manner.

Empathy:

According to the analysis done, it was found out that the JNPT understands the specific needs

of customers & also has convenient service features for their customers.

Responsiveness:

Responsiveness is the willingness to help customers and provide prompt service. According

to the customers JNPT informs customer exactly when services will be performed and are always

willing to help the customers.

Sr. Dock Master

Manager (MC/PC)

Manager (Engg)

Behaviour:

According to the analysis done, it was found out that the behavior of officers & staff of JNPT

is courteous & also instills confidence in customer.

Assurance:

According to the customers, they feel safe in dealing with the officers & staff of JNPT. Also

Officers & staff of JNPT have the knowledge to answer customer’s questions.

Personal Attention:

According to the analysis done, it was found out that the JNPT gives personal attention to

their customers so as to maintain the public relations.

Interest:

According to the analysis done, it was found out that the JNPT shows best interest for

their customers but shows less interest in solving customers problems/difficulty.

Equipments:

According to the analysis done, it was found out that, JNPT have modern equipments but

no proper maintenance is been done.

Tangibles:

Tangible means appearance of physical facilities & also personnel and communication

materials. JNPT has good tangibles, & it projects a professional image.

SUGGESTIONS / RECOMMENDATIONS

JNPT should keep constant dialogue and regular interaction with customers. They should pay

attention to the needs of the customer and fine tune their operations accordingly. They should

assume that the ship responsibility is completely their once it enters the port premises.

A special training should be given to the officers and staff such like classroom training,

public speaking, etc. who deal with public relations, as they are the link between the

organization and the customers.

Seminar should be held on regular basis to inspire/motivate the employees and also give

them updates about the organization.

JNPT needs to follow through the commitments of services in timely manner so as to

maintain the public relations which results in growth of the business.

JNPT needs to show sincere interest in solving customer’s problem/difficulty so as to

maintain the public relations.

JNPT needs to give response to customers request as early as possible so as to maintain the

public relations.

Lubrication of the equipments should be done from time to time so as to keep the equipments

in good condition.

CONCLUSION

From the data analysis and interpretation the following conclusions were made:

According to the customers JNPT gives the customers prompt services so as to maintain the

public relations which results in growth of the business.

According to the customers JNPT has the willingness to help customers so as to maintain the

public relations which results in growth of the business.

According to the customers behavior of officers & staff of JNPT with customers is very good

that maintains the public relations which results in growth of the business.

According to the customers commitments related to services of JNPT are average.

According to the customers JNPT gives personal attention to every customer that maintains

the public relations.

According to the customers JNPT has customers best interest at heart but they show less

interest in solving customers problems/difficulty.

According to the customers JNPT insists on error free records.

According to the customers JNPT is very reliable.

According to the customers JNPT projects a professional image.

According to the customers JNPT has modern equipments but no proper lubrication is

done.