JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.

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JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven

Transcript of JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.

Page 1: JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.

JLTH New River

Marketing Consultants

Lisa JohnsonTodd MayberryJenna MoneyHanna Raven

Page 2: JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.

“to put a burrito in the hand of every woman, man and child

across this great land”

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About Moe’s

Founded in 2000

Acronym for “Musicians, Outlaws and Entertainers”

Owned by Raving Brands

Franchising Fee: $25,000

15 employees needed for each establishment

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Welcome to moes !

Tex-Mex fast casual dining

menu consists of burritos, tacos, quesadillas, nachos, salads, and fajitas

Food is healthy

Laid back atmosphere

Fun menu

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Strengths

Great customer service

High quality

Low prices

Low start up cost

Fast growth

Weaknesses

Bad reviews on menu

Brand awareness

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Opportunities

Large target market

Population continually growing

Low property costs

Threats

New style of food

Direct and Indirect Competition

Technology

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Target Market

College Students

18-64 year olds

Families (children 17 and under)

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The Future Location of moe’s

1580 North Franklin St.

Christiansburg, VA

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Advertising moe’s

Local Television

Local Radio Stations

Door Hangers/Flyers

Collegiate Times

Billboard

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WELCOME

TO THE

NEW RIVER VALLEY!!!