JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.
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Transcript of JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.
![Page 1: JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.](https://reader036.fdocuments.in/reader036/viewer/2022082613/5697bf861a28abf838c88303/html5/thumbnails/1.jpg)
JLTH New River
Marketing Consultants
Lisa JohnsonTodd MayberryJenna MoneyHanna Raven
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“to put a burrito in the hand of every woman, man and child
across this great land”
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About Moe’s
Founded in 2000
Acronym for “Musicians, Outlaws and Entertainers”
Owned by Raving Brands
Franchising Fee: $25,000
15 employees needed for each establishment
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Welcome to moes !
Tex-Mex fast casual dining
menu consists of burritos, tacos, quesadillas, nachos, salads, and fajitas
Food is healthy
Laid back atmosphere
Fun menu
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Strengths
Great customer service
High quality
Low prices
Low start up cost
Fast growth
Weaknesses
Bad reviews on menu
Brand awareness
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Opportunities
Large target market
Population continually growing
Low property costs
Threats
New style of food
Direct and Indirect Competition
Technology
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Target Market
College Students
18-64 year olds
Families (children 17 and under)
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The Future Location of moe’s
1580 North Franklin St.
Christiansburg, VA
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Advertising moe’s
Local Television
Local Radio Stations
Door Hangers/Flyers
Collegiate Times
Billboard
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WELCOME
TO THE
NEW RIVER VALLEY!!!