JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.
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Transcript of JLTH New River Marketing Consultants Lisa Johnson Todd Mayberry Jenna Money Hanna Raven.
JLTH New River
Marketing Consultants
Lisa JohnsonTodd MayberryJenna MoneyHanna Raven
“to put a burrito in the hand of every woman, man and child
across this great land”
About Moe’s
Founded in 2000
Acronym for “Musicians, Outlaws and Entertainers”
Owned by Raving Brands
Franchising Fee: $25,000
15 employees needed for each establishment
Welcome to moes !
Tex-Mex fast casual dining
menu consists of burritos, tacos, quesadillas, nachos, salads, and fajitas
Food is healthy
Laid back atmosphere
Fun menu
Strengths
Great customer service
High quality
Low prices
Low start up cost
Fast growth
Weaknesses
Bad reviews on menu
Brand awareness
Opportunities
Large target market
Population continually growing
Low property costs
Threats
New style of food
Direct and Indirect Competition
Technology
Target Market
College Students
18-64 year olds
Families (children 17 and under)
The Future Location of moe’s
1580 North Franklin St.
Christiansburg, VA
Advertising moe’s
Local Television
Local Radio Stations
Door Hangers/Flyers
Collegiate Times
Billboard
WELCOME
TO THE
NEW RIVER VALLEY!!!