JL Consulting Slide Deck

Your Simple Plan

• What you do ?• Who do you do it for?• How you do it ?• What is your goal?• What needs to happen?• What is your methodology?

www.MakeEveryDayAPayDay.com

Lead Generation Customer Conversion Business Services

• Market Assessment Services• Marketing Profitability Audit• Keyword Competitive Analysis• Presence (Reputation ) Analysis• Competitive conversion analysis


Lead Generation

• Websites• SEO & SEM• Video Marketing• Press Release Marketing• Social Media Management• Reputation Management• Mobile Marketing• PPC and Remarketing


Who you do it for

• What types of companies• How much do they spend on marketing?• What is the value of the customer?• What size turnover do they have?• How many employees do they have?• Are their at least 10 main players in the

market?


How do you do what you do

• You develop a lead generation and conversion strategy

• You have a partnership with quality suppliers• You implement the strategy• You monitor the results• Manage the clients expectation


What is your goal

• How many clients?• What are they paying you?• What is your target monthly turnover?• What is your average sale?


What needs to happen?

• How many prospects per month• How many presentations• What is your basic methodology

That’s the basis of your plan


Selecting a Niche Market

• Turnover? 2M – 10M• How many employees 10 – 50• Marketing Spend 100K – 500K• Top of the small and middle market company• High Value Customers• Businesses that are targeting high value niches


Where to find them

• Google• Publications, Journals, Magazines, e.g. BRW,

Inc Magazine, Entrepreneur Magazine, Forbes,

• Tradeshows• Industry associations• High end conferences and events• Blogs, Forums, News Groups,


31 Hot Niche Markets• Medical make over market• IT software, hardware• Communications• High End Retail• High End Manufacturing• Print Industry• Construction & Design• Accounting, Financial Planners, Law Firms• Industrial Design• Luxury Market Brands• Trades, Plumbers, Builders, Developers, Electricians, • Shop Fitters• Pet Industry product suppliers• Architects• Green Construction• Solar Industry• Printing, High end 3D printing• Luxury Kitchens & Bathroom industry• Equipment Hire • Commercial Developer• Training companies• Educational Institutions, Independent Universities & colleges e.g. Design Colleges, Computer Training Colleges• Fashion houses. • Boutique Brewing & Alcohol manufacturers• Health services technology• Education Technology• Specialist Recruitment• Retail and online merchandising• Telecommunications, Satellite, Wireless, • Optometrists



My Niche Market Sales Plan

Sales Process

1. Build your list2. Make contact send an eye opener3. Follow up4. Set up a Strategy session5. Do a pre consultation Q&A or send a questionnaire for

your prospect to fill in and send back to you to make the consultation more valuble.

6. Go in with a plan in mind7. Share The implementation plan8. Offer to engage


JL Consulting Slide Deck

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