Digital Media plan First cut presentation

Digital Marketer @

Hi, i am

Agenda : extend the communication route to digital & create an execution plan for digital

marketing activation

1 Look at what competitors are doing on digital ...

CEAT has all its properties on social/digital media & has spent good time & resources to keep them live ...

But the most important thinthey have connected their digital media efforts with other marketing/advertising activities unlike ...

Apollo has used social to create pretty good content but it has a disconnect with its other marketing/advertising properties ...

While all CEAT properties though random have done the right job of getting users to talk ...

Apollo has failed to give users something similar to cling on ...

So where does JK Tyres stand ...2

Present with racing property which is pretty much keeping things live ...

But fails to keep the user looped in the conversations ...

3 So what's our strategy here ...

JK Tyres as a brand has an excellent brand story, we are just gonna resonate that with help of a digital + social + mobile + video integrated marketing plan ...

And focus here would be ...

WHY ? And not WHAT ! ...

4 Our focus is on !WHY TOTAL CONTROL

Our focus is on !GETTING!OUR !core message!to a!EVERYDAY!CONVERSATION!

HOW ?

The tone is very peppy. It talks to the youth.The youth believes in the power of change. They are ready and are willing to drive that. They’ve already taken charge..

No,this is not another me too thing now

Its about a +ve charge

And not!CHANGE!POLITICS!CORRUPTION!RAPE!PROBLEMS!

Central node integrated to all our communication

Create a content strategy with ' take charge' as the central theme for social platforms.Activate & build Facebook, Twitter, Instagram & Youtube..

With strong focus on ...

RICH!MEDIA CONTENT

The thing about content is that it needs to be more than just!VISUAL

5 Creation of!DIGITAL!ASSETS

6 Creation of!RICH MEDIA!ASSETS

7 Creation of!MOBILE!ASSETS

What everyones been doing in here ...

UTILITY !Just one word...

8

Impressions - reach of voice!

Queries/leads - sales!

Fans/followers - connected audience!

Referral - brand advocates !

Customer service!

Human resources

Measurable ?

Ready ?

Ready ?

To ...