2020

13TH JANUARY 2020 - 7 CANNON STREET, BIRMINGHAM, B2 5EP

What is WiFC? Women in Fish and Chips (WiFC) is a free educational networking event organised by JJ Foodservice for female fish and chip shop owners and aspiring managers. We want to help you to connect with other successful shops owners and grow your business networks.

About JJ FoodserviceWe are a family-owned, independent foodservice wholesaler supplying all kinds of food caterers from restaurants and takeaways to schools, universities, hotels and many others.

We have been around over 30 years and our customers trust us to provide high-quality products, quickly and at competitive prices.

Our team work hard day and night to give youa totally seamless shopping experience – youcan place an order in just seconds using the JJ Foodservice App for collection or delivery.

We will let you know when your delivery is just minutes away. No more waiting around!

We are open to everyone – no membership required – and look forward to working with you.

Thank you!

Sales 01992 701 701www.jjfoodservice.com

20,000

times our App has been downloaded

independent caterers and foodservice outlets

60,000

Reaching

3,500 customers every day

130

11Branches

2,000

More than

Serving

Delivering from

state-of-the-art vehicles 800dedicated

staff

A team of

Five Star ReviewsFoodservice

COFFEE&WELCOME COFFEE&WELCOME COFFEE&WELCOME COFFEE&WELCOME

SESSION ONE SESSION ONESESSION ONE

12:10am How to Grow Your BusinessCaroline Murphy, Director, Wetherby Whaler

Caroline began her career at just 12-years-old helping her father to run their original shop in Tadcaster. Caroline has helped the business to grow from one shop in 1989 to become one of Yorkshire’s most recognised brands, operating five award-winning branches across the region, employing more than 240 staff. Here she reveals the top tips that have given her the confidence and drive to grow.

12:30pm LUNCH

11:20am

Winning in Fish and ChipsKelly Barnes, Joint Owner of Krispies, Exmouth

Kelly Barnes has been frying and serving fish and chips with her husband, Tim, for more than 20 years. Since the early days she had a clear vision for Krispies to become the best fish and chip shop in the UK, and in 2019 it happened! Kelly will share the compelling story of how she overcame great hurdles to help her business to rise to the top.

11:10am Welcome from ChairpersonNikki Hawkins, Events Manager at Seafish

With a passion for the catering and hospitality industry, Nikki has a background in hotel management and the hospitality industry.

Nikki is involved in the organisation of major industry events including the National Fish & Chip Awards, the UK and Scottish Seafood Summits, the Seafish Ambassadors Programme, UK Young Seafood Chef of the Year , training and educational projects, seafood festivals and events UK wide. Nikki has just celebrated 17 years with Sea Fish Industry Authority (Seafish). She is a member of the Craft Guild of Chefs, and also a Justice of the Peace for England and Wales.

11:40amMarket Insight & OpportunitiesSuzi Pegg-Darlison, Market Insight Analyst, Seafish

Seafish was set up to support the £10 billion seafood industry from sea to plate. Suzi works with data across all parts of the seafood market from imports and exports through to consumer purchases and trends. In this session you will learn about the latest foodservice trends, within fish and chips and the opportunities to tap into changing consumer habits.

SESS

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11:30am COFFEE BREAK

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10:30am Registration and Coffee

11:00am Welcome from Terry Larkin Group General Manager, JJ Foodservice

SESSION THREE SESSION THREESESSION THREE

2:30pm WORKSHOP: Improving Business Performance Through Your Team Alan McColm, Joint-Owner, The Real Food Café

Alan will explain how his fish and chip restaurant improved operations and business performance through cultural change and investing in people. Prepare to pick up some practical, actionable tools in this interactive workshop.

3:30pm Guest Speaker Sarah Heward, Joint-Owner, The Real Food Café

In 2005 Sarah gave up her job as managing director of a wine bar company and quit the London rat-race to pursue her dream of opening her own business. Taking up residency in rural Scotland, Sarah opened The Real Food Café transforming a derelict Little Chef into an award-winning roadside diner, famous for its fish and chips.

In this session, Sarah reveals how she has gone from being almost bankrupt to being joint-owner of a business with a turnover in excess of £1.5 million.

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SESSION TWO SESSION TWOSESSION TWO

1:10pm Delivering a Unique Customer Experience Janet Colclough, Founder and Owner of Nana Jan’s

Since opening in Buckshaw, Chorley, Nana Jan’s has been preparing high quality, traditional meals alongside an excellent in-store experience, powered by the latest technology. In this session, Nana Jan herself will reveal how the Award winning business is delivering great tasting food through amazing people and a modern retail experience.

1:30pmBoosting Your Press and PR Coverage Lesley Graves, co-owner, Burton Road Chippy

Multiple-Award winning Lesley has been in the fish and chip industry for more than 30 years and has managed several fish and chips shops in and around Lincoln. Lesley’s activity on social media has helped her to develop key contacts within the media and

press, resulting in TV appearances as well as radio and press coverage.

2:10PM COFFEE

PART 2 DIGITAL MARKETING

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1:50pmFuture Proofing Fish & Chips with Sustainable Seafood Loren Hiller, Commercial Officer UK & Ireland, Marine Stewardship Council (MSC)

MSC is an international non-profit organisation, recognising and rewarding efforts to protect oceans and safeguard seafood supplies. Loren will discuss how using traceable, sustainable seafood will ensure that your customers can enjoy fish and chips for many generations to come.

PART 3 PEOPLE AND TEAMS

4:00pm Organiser ThanksElit Rowland, Head of CommunicationsJJ Foodservice

4:10PM DRINKS RECEPTION

Fish and Seafood We care passionately about supporting the fish and chip sector. We purchase our fish directly from vessels and our products are fully traceable and MSC certified, helping to ensure a robust and sustainable supply chain.

ü Official Sponsors of National Fish & Chip Awardsü Proud Members of the Federation of Fish Friersü Line-Caught, IQF and Frozen at Sea optionsü Bespoke Fish and Chip Shop Packagingü Founders of Women in Fish & Chips ü MSC Certified Branches

MSC-C-56023

Seafood with this mark comes from an MSC certified sustainable fishery. www.msc.org

What Do We Sell?We work with the world’s biggest FMCG and foodservice brands to negotiate great prices on a range of key products including fresh, chilled, ambient and frozen items, plus packaging and cleaning products.

Our employees travel the world sourcing the best quality ingredients to develop JJ’s own-label range which accounts for 35%, and growing, of our sales. Our best selling products include…

ü Fresh Air-Chilled Chickenü Frozen at Sea Fish and Seafoodü Fresh Welsh Lambü Super Crisp Chips (Gluten-free)ü Biodegradable Packagingü Fresh Fruit and Vegetablesü Vegetarian and Vegan Options

Order Online By App or Web

Order by 9pm for your next available delivery day

Estimated Time of Arrival

Once we are nearby, we’ll notify you again with an ETA

so you can be prepared

We’re On Our Way!

Get notified by email when your order has left

the branch

Order Online by

App or WebNo more

walking around the aisles – our

team will prepare your

order

TelesalesCall us up to 6pm

to place an order for next

available delivery day

Tell us what time you want us to deliver

CollectionChoose Your

Collection SlotAnytime between 6am to 6pm*, 7

days a week!

Face to FaceIf you prefer, order in

store from our friendly team

Collect Your Order

We will prepare it, you just pick it up!

Delivery

Change your mind?

Our drivers can amend your invoice on the spot and only

charge you when you’re happy

*Please check your local branch for details

How To Order With UsSpeed and convenience are crucial to your business which is why our online ordering website and App allows you to order any time and on the go, for collection or delivery with fingerprint ID and One Tap Pay. It literally takes seconds.

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Attendees

Foodservice

Sales 01992 701 701www.jjfoodservice.com

Ella TarrattOwnerLemon Plaice Kat KoshionisOwnerPete’s Pan Emma PayneOwnerMerchants

Keeley Jones ManagerNana Jan’s

Jemma JonesManagerNana Jan’s

Hollie DeardenDirectorNana Jan’s

Janet ColcloughFounder and OwnerNana Jan’s

Lorraine ArnoldOwnerPaigton Pier Chippy Co

Nicki ElseOwnerSomething Else Fishy

Marie CoplandManagerSomething Else Fishy

Sarah HewardFounder and DirectorThe Real Food Cafe

Alan McColmJoint-ownerThe Real Food Cafe

Tori Howard Owner Hooked On The Heath

Victoria Woodfinden Manager Hooked On The Heath

Caroline HowardDirector Our Plaice

Lydia HowardTeam Member The Chip Shed Victoria BurtonOwner Captain Cod

Leah PopleDirector Captain Cod

Vicky WebsterDirector Captain Cod

Keely RichardsonOwner Frying Nemo

Carol Hulme Owner The Golden Fry

Gina Davies Manager The Golden Fry

Karan Kilty Manager Port Chippy

Kelly Barnes Owner Krispies

Megan GoldsmithTeam Leader Krispies

Kate McKaneShop Manager Atlantic Bay Fish and Chips

Rachel Hanif Owner Delphine

Helen HoughtonDirector Britz Fish and Chips

Zoe Sharp Company Manager Britz Fish and Chips

Susan FedderFryer Catch Fish and Chips

Durita I GrotinumQuality & CSR ManagerJFK Lauren KellawayDirector Kellaways Fish and Chips

Amanda Kellaway Director Kellaways Fish and Chips

Laura Turner Owner Cleethorpes Mermaid

Jenny Spavin Company Director Cleethorpes Mermaid

Elizabeth Binding Operations Brand Manager Churchills Fish and Chips

Liz Moore Owner Laytons Fish & Chips

Josette FosterOwner Fish and Chips Weston Grove

Elvira Cotton Owner Beach Retreat Fish and Chips

Jaskiran KaurDirector Petes Plaice Ltd

Sara TrafalgarTeam Member Petes Plaice Ltd

Kerry BrennanDirector Gold Union Fish Bar

Kirsty ShillingfordDirector Shillingfords

Amber Brooks Manager Frydales

Jemma HennighanFryer Hennighan’s Top Shop

Nikki Mutton Business Owner Kingfisher Fish and Chips

Shannon DaviePartner Dunkeld Fish Bar

Chelsea McGowan Restaurant Manager Dunkeld Fish Bar

Diane PearsonOwner Bell Lane Fisheries

Nikki Stokes Team Member Bell Lane Fisheries

Sue Buckley Team Member Bell Lane Fisheries

Samantha HumphreysOwner Fish Kitchen

Annie ReesFryer Fish Kitchen

Aine Elmore Owner Vintage Fish and Chip Co

Arina DuboseDirector Abbey Fisheries Helen Bartle Regional Sales Manager T-Quality

Tina Lynch Warehouse Supervisor T-Quality

Sally Cunningham Proprietor Aragon Fisheries Marie WilliamsFryer Knights Fish and Chips

Lesley Vel VelzenFryer Knights Fish and Chips

Michaela ArcherHead of Insight Seafish

Suzi Pegg-DarlisonMarket Insight Analyst Seafish

Loren Hiller Commercial Officer Marine Stewardship Council

Lou Honeywell-WatkinsChef Macks Fish and Steak Bar

Courtney PearceTrainee Manager Macks Fish and Steak Bar

Karen Whitlock Manager Lowford Fish Bar

Jade HarrisTeam MemberLowford Fish Bar

Austen Dack Editor Chippy Chat

Helen Edmonds Editor FRY Magazine

Nikki HawkinsTrade Events Manager Seafish

Caroline MurphyDirector Wetherby Whaler

Lesley Graves Co-owner Burton Road Chippy

Julia Brooks Market Insight Analyst Seafish

Elit Rowland Head of Communications JJ Foodservice

Terry Larkin Group General Manager JJ Foodservice

Gulen Shevki Graphics Manager JJ Foodservice

Timur Hassan Graphic Designer JJ Foodservice

Don Ma Videographer JJ Foodservice

Samson Reddyhoff Photographer JJ Foodservice

Hamidreza GhavamizamirBirmingham Branch ManagerJJ Foodservice

Loren Hiller Commercial Officer UK & Ireland Marine Stewardship Council

Faith ManningOwner Saltwater

Serving suggestion

HALLOUMI FRIESMADE FROM SCRATCH WITH OUR VERY OWN JJ CYPRUS STYLE

CHEESE

PRODUCT CODE

CHE181

Foodservice